Newbie Growth Hacker Series: Ads that Convert [Part 1 of 3]

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Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers. It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of rates, and keep the ROI steady. But this quality […]

2014 Holiday Marketing Guide: Lessons From the Big Wigs

holiday shopping, image credit: http://www.freeimages.com/photo/1052434

Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and Christmas decorations go up. Merchants open themselves for business to rake in the holiday profits earlier every year—but the planning starts long before the decoration and themed ads. E-commerce sites are no different from brick-and-mortar stores in holiday preparations: they’ve got […]

Branding & Conversion: Lessons From A Local Mechanic

Hand with wrench. Auto mechanic.

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]

13 Ways to Battle Shopping Cart Abandonment and WIN

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What is the biggest drain on your profit potential? If you sell online, it could easily be shopping cart abandonment. It doesn’t matter whether you sell one product or thousands, you’ve probably experienced it: people exiting your site after clicking the Buybutton but before the sale is complete. And if your numbers are high or […]

A Valuable Marketing Lesson from Scottish Politics

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On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The question… do you want to remain a part of the United Kingdom? That’s right, this September, Scottish voters will decide if they want to be a totally independent nation. Big decision. With a simple “yes or no” […]

Why Customer Value Optimization Trumps Conversion Optimization

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If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most widely known and respected online marketing gurus around. The thing that really separates Ryan from a lot of other gurus out there in this space is the amount of hands-on, […]

So You Won An Award? Now What?

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On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home town of Charlotte, North Carolina. It’s a restaurant/pub and a favorite among locals. Look closely at the menu and you’ll find, under burgers and sandwiches, “The Award Winning Sir Edmond Halley’s Bacon Cheeseburger.” On the rare occasions when […]

3 Rarely Used Guarantees That Will Boost Your Sales

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Everybody knows that they should be guaranteeing their product. Without a guarantee, your customers won’t feel confident buying whatever it is that you’re selling. They’ll feel as if you don’t believe in your product enough to make sure they get the results they’re looking for. (And they would be right) In this article, I do […]

How to Become a Visible Expert in Your Industry

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This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number one priority. Sellers, naturally, are […]