How To Unlock the Potential of the Google Display Network [Interview]


For this interview, we’ve got Google AdWords expert Mike Rhodes to dig into one of the least known and most misunderstood features of AdWords…the Display Network. Mike is an international speaker, a best-selling author and the founder of WebSavvy, an innovative search marketing firm based in Melbourne, Australia. And his AdWords credentials are top notch… […]

How To Create Website Content That Google Likes And Your Customers Love

How To Create Content That Google Likes

Creating web content is complicated, isn’t it? You need to delight your web visitors, please your bosses, and seduce Google. You need to consider keyword strategies and product hierarchies. No wonder many websites resemble a jungle with useful content hidden away – only reachable via a meandering path of clickable buttons and text links. Let’s […]

32 Marketers Weigh In On The Future of Internet Marketing

2013 Internet Marketing Predictions

It’s December folks and you know what that means. Time for 2013 predictions. We asked some real “in the trenches” online marketers where they see Internet marketing heading in 2013 – here is what they had to say! Ruth Zive of MarketingWise, Inc. It’s all about flipping that sales funnel – letting your stakeholders herald […]

A Smart Way To Use Google Analytics To Guide Your Business Blog


One of the reports I look at every three months for The Daily Egg blog is the number of subscribers at the post level. If you need convincing as to the importance of an email list for a business blog, read this.  Otherwise, let us move on.  What I have found is that it is […]

Is The Quest For ROI Killing Social Media Marketing?


Social media marketers:  we have a problem. Business owners don’t know what to believe about social media marketing.  And, as the saying goes, a confused mind always says no. Some of the data points from IBM’s Black Friday report are stunning. Shoppers referred from social networking sites such as Twitter, Facebook and YouTube accounting for […]

3 Must-Try Rockstar Video Marketing Ideas


Thinking of launching a video marketing strategy? Not sure where to start?  Here’s three inexpensive ideas for video marketing for your inspiration. These video marketing ideas are (1) conversion-driven, (2) awesome for customer engagement, (3) exceptionally creative, and (4) approaches that you can replicate with even a small business budget. 1. Wrappled: Solve a Customer […]

26 Of The Best Mobile Website Resources On the Internet

Best Mobile Resources On The Internet

According to ComScore, we’re just over a year away from having more mobile web users than desktop ones. That means if you aren’t catering your site for this growing user base, you could be left behind. Don’t worry, the Daily Egg has your back with some key resources on mobile and your website to help […]

What Do You Think Of This Macy’s Black Friday Promotion?


The majority of Americans are out shopping. I’m cruising the web analyzing why and how they are shopping.  Let’s take a look at a Black Friday ad on the website of one of America’s largest clothing retailers, Macy’s. Click to enlarge – I’ve labeled the image below with numbers that correspond with the analysis below […]

The Top Reasons For Shopping Cart Abandonment Explained [Infographic]

Abandoned Shopping Cart Infographic

With Black Friday literally hours away, we turn our attention to an alarming trend in eCommerce – shopping cart abandonment. Here is the bad news… according to comScore, 67% of shopping carts are abandoned just before the purchase is made. Here is the good news… there is a huge opportunity for increased sales, if you […]

3 Local SEO Tools That Are Flying Under The Radar

Local SEO Tools

If you own a local business, hopefully you know the basics of local search optimization by now… Things like claiming and optimizing your business’ listings on Google and other local search sites, building citations, and getting positive reviews are a key part of a strong local search presence. While these things do a lot of […]

3 Ways To Charge More for Your Products and Services


There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re doing without greatly altering your product or service? The answer is yes, and Rory Sutherland, the Vice Chairman of Ogilvy Group, sums it up in his TED Talk: “The power […]

[Interview] 3 Circles of Wealth, Telephones and Making Clients’ Wives Happy


Those of us who spend most of our days online tend to focus a lot on “internet” businesses – ecommerce, affiliate marketing, info products, etc. But there’s a whole world of “real world” service providers out there – financial planners, attorneys, chiropractors, consultants, etc. who increasingly rely on the internet to grow their practices. If […]

3 Ways To Align Your Marketing With What Customers Really Desire


Ready?  Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service.  Wrong. To market and sell effectively, you must figure out what motivates people to purchase.  And it isn’t that they want your new shiny widget. What customers really want People buy outcomes. They don’t […]

5 Usability Lessons from Website Eye Tracking Studies


If your website isn’t usable, you don’t have a chance. Eye tracking studies have been important for helping website owners understand how visitors are browsing your website. Reputable experts and brands have been conducting this type of research for decades. Here are 5 lessons you can learn from these website eye tracking studies. 1. People […]

An Analytic Look Behind The Scenes Of The Crazy Egg Business Blog


The Daily Egg just had its 1st birthday.   Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog. I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in […]

5 Conversion Experts Review A Gibson Guitar PPC Landing Page


Gibson Guitar is legendary. Used by superstars like Chuck Berry, Jerry Garcia and Sheryl Crow just to scratch the surface. But how well are they doing at selling those guitars online? A query of the term ‘buy gibson guitar’ on Google, turned up the landing page pictured below. Click here to visit the live landing […]

How To Make Someone An Offer They Have Never Refused


The work of Robert Cialdini is a favorite among marketers. Here at The Daily Egg, we’ve discussed his work several times. Perhaps his most popular work is the book “Influence: The Psychology of Persuasion”. In that book, he lists six principles of influence. One of those principles is consistency. Like many of the weapons of […]

The Most Important Takeaway From This New Google Research


Have you heard of the Zero Moment of Truth? The original Zero Moment of Truth (ZMOT) ebook from Google outlined a very important shift in the way people buy today. If I had to boil the gist of ZMOT down to one sentence it would be: Before we buy, we research. Likely not earth shattering […]

7 Outstanding Example Presentations Using Prezi


Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like a PowerPoint or Keynote presentation, Prezi presentations capture content in a spatial context. Because of this, your audience may be more engaged with your presentation. If you’ve been using PowerPoint, […]

20 Power Words That Will Electrify Your Online Advertising

Power Words Online Advertising

A recent Interactive Advertising Bureau (IAB) study revealed that online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011. At a loss for words? It could be the case that your ads are too. Marketers are competing with millions of other advertisers for audience eyes. Website visitors see a lot of online […]

The Secret To Truly Accurate Keyword Research

Accurate Keyword Research

Keyword research can be a pain in the butt challenge. There’s no getting around it, however. Keywords are the foundation of your search marketing strategy. Miss the mark on your keywords and your results suffer. There’s no shortage of keyword research tools to help you come up with keyword ideas…from the free Google Keyword Tool…to […]

Learn The Psychology Behind Creating Rabidly Loyal Customers

Create Loyal Customers

All marketers are concerned with “customer loyalty”, and it’s no surprise why.  Many of today’s most successful brands have a cult-like following with loyal customers lining up to buy their products and services. Loyal customers are also an outstanding source of word-of-mouth marketing. The question: How can you create rabidly loyal customers? You’ll find the answer […]

5 Companies With Profitable Online Customer Communities

Online Customer Community

Thinking of building an online customer community? Not sure where to start? Check out these five sources of inspiration. ModCloth: Let The Community Pick Your Inventory Ever wanted to become a virtual fashion buyer? If so, you should hop on over to women’s clothing retailer ModCloth, where you can participate in their ‘Be the Buyer’ […]

5 Business Concepts Every Freelance Web Designer Should Understand

Business Concepts For Web Designers

It’s true.  Business people need to think more like designers. Modern business success is often tied to the competitive edge derived from superior design and the power of the visual. But, for those of us working in design, it’s equally important that we understand the business framework we work in at all times. As creative […]

13 Alternatives To FeedBurner (And other useful FeedBurner resources)

Alternatives to Feedburner

Could FeedBurner be on its way out? While no-one knows for sure, Google’s announcements in the last year or so send a signal that something is changing. With the FeedBurner API scheduled for shutdown this month and AdSense for Feeds on its way out by the end of the year, it’s definitely time to consider […]

How To Tell Stories That Transform Prospects Into Customers

Transform Prospects Into Paying Customers

Using stories in persuasion has been recommended by renowned marketers like Seth Godin and Guy Kawasaki. Tell a compelling narrative, and people are more likely to buy. But is this really true? If so, why do stories work so well? According to research by Melanie Green and Timothy Brock at Ohio State University, story is […]

[Case Study] eCommerce Website Increases Revenue by 300 Percent


In just 4 months, we increased conversions by 220%, Revenue by 300% and Profits by 3000% for an eCommerce company called Century Hearing Aids. We want to share with you the 4 types of changes that were most productive from our conversion optimization testing. Overview Century Hearing Aids had a number of assets when they […]

9 Questions To Ask Before You Publish Your Next Online Ad

Questions To Ask Before Publishing Online Ad

Are you having trouble writing online ads that get people to take action? You’re not alone.  The ugly truth of online media is that marketing messages frequently fall flat. It’s not for lack of effort, either – your copy might be a literal masterpiece. But what good is beautiful marketing writing if it doesn’t yield high […]

14 Resources to Help You Write Better Marketing Copy

Resources For Writing Better

Looking for a little inspiration to shift your marketing copy from blah to brilliant? These 14 writing and copywriting blogs (in alphabetical order) will help you stay at the top of your game – and as well as the usual suspects, there may be a few you’re not reading yet (but should be). There’s advice […]

3 Research Studies That Reveal Smarter Pricing Tactics

Smarter Pricing Tactics

It might be the easiest way to make an instant impact on your bottom line.  Tinkering with your prices. Pricing your products is an insanely important part of maximizing your sales, yet many times entrepreneurs are comfortable going with their “gut” on pricing. That’s unfortunate, because there are numerous techniques that entrepreneurs can utilize that […]

3 Ways To Prepare For The Next Google Algorithm Update

How To Prepare For The Next Google Algorithm Update

You’ve likely heard a lot of news about the latest Google algorithm updates like Panda and Penguin and how they affect a website’s rankings in search results. When Google updates its algorithm, people get hurt.  If your income is partially tied to traffic you receive from Google, this article is well worth  your time. The […]

5 Free Marketing Tools from Google You Need to Know About


With more than 1 billion search queries submitted to Google every day, Google houses a lot of data. Luckily for marketers, Google offers some great tools that provide access to this data. And they are free! Check out these five helpful tools: 1. Google Trends Google Trends is a helpful tool that allows you to […]

Could This Old Bible Study Method Be the Key to Irresistible Web Copy?


In the late nineteenth century, Professor William Cleaver Wilkinson made popular the 3 Ws: What? Why? What of it? when it came to studying the Bible. Eventually newspaper reporters noticed the usefulness of this method in researching and writing a news story, and eventually expanded the 3 Ws to the 5 Ws: Who Where When […]

[Interview] How To Land Clients Using LinkedIn


Josh Turner’s background is as a finance guy…serving as the CFO for a few companies in the construction industry. He got tired of working for others, however, and decided it was time to go out on his own. So he founded Gateway CFO Solutions which offers outsourced CFO services for small businesses that don’t have […]

How To Design Mental Models That Create a Superior User Experience


“Much of this article is adapted or excerpted from the book Mental Models: Aligning Design Strategy with User Behavior by Indi Young (Rosenfeld Media, 2008).” Designing something right requires that you completely understand what a person wants to get done. You need to understand how a person uses something if you’re going to get the […]

How To Laser Target Your Prospects With Facebook Ads


It’s popular to trash Facebook these days. Its stock price has fallen to record lows, billionaires are dumping their stock, big companies are abandoning their paid advertising campaigns and there have even been doubts raised about the legitimacy of Likes companies get from their FB ads. Certainly Facebook advertising isn’t going to work for everyone. […]

13 Experts on the Single Best Piece of Advice for Improving Conversion


Listen: you don’t need double digit jumps in conversion percentages to get more traffic through your search listings, more subscribers to your email newsletter or more sales off of your product landing page. Often just a three or four percent jump can lead to significant increases in traffic, leads and sales. Furthermore, the changes you […]

How To Do Product Research Like Steve Jobs

Build Products Like Steve Jobs

The late Steve Jobs is known for mentioning his lack of faith in focus groups. He once said: “It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.” His insight is useful, but a lot of people take it to […]

5 Conversion Rate Experts Review A Wall Street Journal Landing Page

Wall Street Journal Landing Page

The Wall Street Journal needs no introduction. This landing page appeared when clicking on a Google AdWords ad triggered by the query ‘get financial news.’ Have a look at the landing page and what five Conversion Rate Optimization experts would test to improve the results for the Wall Street Journal. See the live landing page […]

How to Use “Filter Words” to Attract the Customers You Want (and Repel the Rest)

Using Filter Words

This is not for you. What would you do if a company told you that about their products? What would you say if a salesperson said this to you as you were picking an item off the shelf? Maybe you’ll get offended. Maybe you’ll think the store is elitist and snobbish. But, one thing’s for […]

How To Add User Generated Content To A WordPress Site


Forums, reviews, blog posts, comments and social mentions are among the types of content that can be generated by your users. UGC is used by news organizations such as the BBC and CNN to plug the gaps that their own journalists can’t cover by submitting photos, videos and updates on breaking news. This kind of […]

Use This Single Word To Craft Magically Persuasive Offers


Answering the question “why” is extremely important in marketing. Customers are constantly asking it, and giving them answers is very important for the sales process. Let me explain with a story. Recently, I was shopping at Target with my wife. She loves the store, like most women, so this was a farily usual experience. But […]

$0 to $100K in One Year: eCommerce Insights From Steve Chou


From $0 to over $100,000 in profit in just one year. That’s what Steve Chou and his wife were able to accomplish when they started Bumblebee Linens, an e-commerce site that sells handkerchiefs and linens for special occasions. The site has grown double and triple digits ever since. Steve also runs a popular blog,, […]

6 Ways To Improve Your Website With Google Webmaster Tools


If you aren’t using Google Webmaster Tools, then you’re missing out on a valuable and (more importantly) free tool that offers a lot of features that can help you improve your site for search engines as well as visitors. Here are just a few areas you can improve using Google Webmaster Tools. Not Set Up […]

5 Conversion Rate Optimization Experts Critique an ESPN Landing Page


Does ESPN get it right with their Fantasy Football landing page? This is the landing page I arrived on after clicking on a Google Adwords Ad that appeared from the query ‘play fantasy football.’ Have a look at the landing page and what our Crazy Egg Conversion Optimization experts had to say.  And, leave your […]

10 Recurring Appointments On The Sales Minded Webmaster’s Calendar


Whether you are a full-time webmaster or a small business owner that dons the webmaster hat along with many others, these are some activities you will want to conduct on a regular basis. The activities discussed in this post are Some of these activities should be conducted every week.  Others every month and a few […]

A Step By Step Guide To Creating a Google+ Business Page


Nearly every business has a Facebook and Twitter page in place – perhaps even a Pinterest page, but don’t forget about Google+. Google+ can serve as a useful social media method, not just for its social capabilities, but for its search capabilities. Unlike Facebook, Google+ combines search and social – ultimately aiding your SEO. To […]

5 Easily Corrected Website Design Mistakes Revealed By Eye Tracking Studies


Website design that generates leads and sales does more than look pretty. Websites that affect the bottom line understand how site visitors are interacting with their website.  The following five mistakes are simple to correct and aren’t a matter of my opinion. They’re backed by recent research and eye-tracking studies. Let’s dive right in. 1 […]

[Contest] Win A Crazy Egg Pro Account and Website Optimization Book

Website Optimization Contest

Ok.  Fasten your seatbelts. We’ve got prizes for folks interested in conversion. Here are the prizes: Four [clever] winners will win a copy of the brand spanking new Website Optimization: An Hour A Day by Rich Page ($22 value). This is an outstanding book.  And it’s not just me who thinks so.  This book got […]

How Google Remarketing Just Got Even More Remarkable


Imagine walking into a pet store one weekend to find an assortment of heart-meltingly cute puppies up for adoption. You’re very tempted to bring one home with you but manage to get out of the store with just the package of fish food you originally came in for. You move onto to other things and […]