What 7 Legendary Copywriters Can Teach Us About Web Copy

keyboard

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have changed. We have to deal […]

Hypnotic Marketing Using Instagram

instragram

In this article I am going to show you how I built an Instagram account to a few thousand cult followers in a few months. The exciting part? It is easy to do and you can literally create a following in a few months.

The Business Blogger’s Guide to Dealing with Content Theft

content theft

It’s never pleasant to discover that your content has been stolen. How about if you don’t know it’s being stolen? How do you keep alerted to that? Once you’ve caught the culprit, then what do you do to get it removed? How about preventing your content from being stolen in the future? Is there any way […]

Are You a High-Growth Firm? Top 10 Marketing Tools Revealed

Business Graph

If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]

No More Guesswork: 5 Website Formats Proven to Get Results

formulas

Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

Run A Better Guest Blogging Campaign: 7 Things NOT to Do

puzzle piece with key

Is guest blogging still a good marketing tactic? It depends on who you ask. According to Social Media Today, it’s “the most powerful and ethical form of link building.” Businesses have found it to be a great way to get the word out about a product or service—and build brand authority and exposure at the same time. […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

Selling Sunlamps in the Sahara: The Formula for a Powerful Offer

business hand holding earth

I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good, they could sell sunlamps in the Sahara—or ice cream to the penguins!” My travels have not taken me to the Sahara but I’m extremely confident that when I finally take my Saharan adventure, I’m not going to run into someone selling […]

Talking Salesmanship: John Carlton on the Art of Feeding a Hungry Crowd

People shaking hands in a real estate transaction

You may bristle at some of the ideas covered in this interview. If you do,  it’s a really good sign you need to pay extra close attention. Why? This interview digs into one of the most important (yet distasteful to many) concepts you have to understand to be a successful marketer: Salesmanship. And there’s truly […]

4 Optimization Pros Critique an HP Landing Page

web design trend

We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that assumption by asking four conversion optimization experts to critique a landing page by HP. HP begins the campaign with an ad placed at the bottom of a customer email. Click […]

Curation for Inspiration: Tips for Marketers

content curation

Content curation was one of the big buzzwords of 2012. Halfway through 2013, people are still talking about it. But what exactly is content curation and how can it help you as a marketer?

Interview: Big Data Marketing Ain’t Just For Big Business Anymore

big data

I first met Kevin Milani of Mendicant Marketing at a conference that a number of high level AdWords consultants were attending. So when he introduced himself as a “World Class AdWords consultant” my initial thought was “Yeah, okay buddy, we’re all pretty good here!” But after spending a lot of time with him at the […]

On Image Overload? Try These 4 Easy Steps to Create Social Media Graphics

facebook-ads

We all know the favorite social media networks can be a time suck if we aren’t careful, but add to it the creation of unique content and custom images and even the best social media manager might end up with a spinning head. There’s a time and place for games and chats with friends, but […]

How to Make Effective Calls to Action in Every Channel

improve results

You’ve heard it before. No communication should ever leave your office without a call to action. Every page… every email… even your Facebook posts… need one. What does that mean? It means you need a game plan that details the path customers should take as they move through your funnel. You need to be crystal […]

5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition

thumbs up

If you’re paying for AdWords clicks in competitive markets, you gotta have you’re act together. And, that doesn’t just mean optimizing your keywords, ad copy, targeting, etc. in AdWords. It means having a landing page that converts at a level that leaves your competitors in the dust. So when you see advertisers consistently bidding for […]

Perception Is Reality, and Other Marketing Truisms

marketing automation

Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly. To some that may look like an arbitrary decision based on personal choice. To others it may appear to be a reaction to a few complainers. But random as it may look, there’s actually a lot of thought that goes into […]

19 Free Presentation Tools to Wow Your Audience

tools

Can you believe it? It’s been more than 25 years since the launch of PowerPoint. In that time, people have both loved and hated it. However you feel about it, most business people need some way to deliver a presentation. The good news is that you’re no longer limited to PowerPoint for this purpose. There […]

App Economics & Unbridled Opportunity: a Mobile Marketer Gold Rush?

mobile

It’s hard to believe that seven years ago, the app industry didn’t exist. And today? U.S. Consumers spend more than two hours on apps every day The average user has more than 100 apps on their mobile device The apps economy has created more than half a million jobs The apps industry is worth $25 […]

4 Essential Ingredients for a Video that Converts

kameramann im outdoor

It’s hard to find many companies these days that aren’t leveraging online video. You’ll often land on a homepage and find a short explainer video introducing you to a product or service. And it’s easy to see why. Video is engaging, fun, and a heck of a lot more interesting than a page or two […]

The Ultimate Guide to Marketing Infographics

inforgraphic design

Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With great success. If you’re ready to join this trend and impress your followers with creative, informative designs that build your brand, then grab your favorite drink, sit back and relax, […]

16 Top Tools for Responsive Web Design

web design trend

With the exponential adoption of mobile devices and smart phones, savvy web designers are turning to responsive web design as a panacea for all things layoutf and typography related. Not only does this save time, money and effort in the long run, but it also gives mobile users the interaction and ease of use they […]

5 Common Objections Your Sales Page Must Overcome to Make the Sale

overcome objections

What’s the most important task of sales copy? Driving sales, of course. And what’s the number one reason we struggle to do it? Because our prospects are masters of resistance. That being the case, the most critical task of your sales copy is overcoming objections. So let’s look at ways you can overcome the most […]

Perry Marshall Reveals the Secret to Building the Perfect Sales and Marketing Team

conversion-conversation

Perry Marshall is well known for his best-selling book “The Ultimate Guide to Google AdWords” (now in its 3rd Edition) as well as his many AdWords courses and coaching programs. Through his work, Entrepreneur Magazine says “He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” But if you only […]

How To Get a Consistent Flow of Customers in 5 Simple Steps

conversion-conversation

A lot of people get really good at one piece of the marking/selling equation (ie. PPC, SEO, Social Media, Direct Mail) but either completely ignore, or badly botch, the rest of the equation. Dov Gordon realized that if you want a consistent flow of customers, you have to pay attention to the ENTIRE equation. So […]

28 Easy Ideas For Visual Blog Content Your Customers Will Love

Visual Blog Content

Of course you know visual content is hot. Instagram is hugely popular. Pinterest growth is meteoric. And everywhere you look you see infographics. Have you noticed how quickly Vine became popular? A few quick facts: Instagram had more daily users in August 2012 than Twitter Pinterest drives more sales and revenue than Facebook for jewellery […]

5 Ways to Get More Attention For Your Blog

what-is-information-architecture

Do you want to reach more prospects, customers and possible partners with your company blog? People consume content in many ways – the more you offer them, the larger your audience. Here are five channels to consider, along with some tips and links to more information to get you started. 1. Podcasts About a quarter […]

How To Use Google Analytics New Attribution Modeling Tool (And how to get it)

Google Analytics Attribution Modeling Tool

One of the knocks on Google Analytics has been the way it handles goal attribution. Translation:  the way that Google Analytics currently gives credit to a conversion (a purchase, a form fill, a donation, etc) can be very misleading. Google Analytics currently attributes credit for a conversion using the Last Interaction Model.  If you want […]

Is Audio The Next Big Thing In Digital Marketing? [Infographic]

SingleGrain_Is audio the next big thing in digital marketing_Final (1)

Key Takeaways: Audio content has a distinct advantage:  Audio is “eyes free” content – Tweet this quote Digital radio revenue is growing faster than any other audio channel – Tweet this quote 40% of Americans listened to online radio over the last month – Tweet this quote In 2012, Pandora listeners consumed 935,451 years of audio content – Tweet this […]

6 Battle-Tested Landing Page Leads That Consistently Sell More

pricing-techniques

Want better results on your landing pages? It may be as simple as selecting the right opening. A few years ago, copywriters Michael Masterson and John Forde began studying record-breaking sales letters to see if there was a hidden formula among them. What they discovered is that it all comes down to the first 100 […]

5 Mobile Apps That Are Changing The Face Of eCommerce

Hot Mobile Apps in eCommerce

In 2013, the hottest, most in-demand mobile apps will be less about launching birds at pigs and more about delivering a completely interactive, mesmerizing experience that engages shoppers at every level. With that in mind, here are five innovative eCommerce apps that are changing the way we compare, shop, browse and connect (and what you […]

January’s Best: 12 Links for the Conversion, Analytics and Copywriting Minded

a-dozen-eggs

Let’s get right to it. This is the maiden voyage of a segment we are starting in 2013 called A Dozen Eggs. These are (in this marketer’s opinion) the best conversion, analytics and copywriting articles from January of 2013. Here is the January 2013 edition of A Dozen Eggs. Conversion Optimization Beauty Pays: Beautiful Websites […]

Why Is Google Analytics Inaccurate?

Why is Google Analytics Inaccurate

So you noticed, eh? Google Analytics is inaccurate. There’s a reason for that, actually there are several. Here’s a fairly exhaustive list that I have divided into two categories: Stuff you can fix Stuff you have no control over Ready to find out why your Google Analytics is inaccurate?  Here we go… Google Analytics Errors […]

The Essence of Google AdWords in 876 Words

how to google adwords

Thanks to an unexpected Amazon.com gift card from a consulting client, I’ve been reading Tim Ferriss’ new book, The Four Hour Chef. Now, honestly, I have no interest in learning how to cook. With two young kids and a wife who also works full-time, I feel just getting something edible on the table (as opposed […]

How Consumers Use Mobile In The Marketplace [Infographic]

How Consumers Use Mobile In The Marketplace

As we speak, consumers are researching products and services, making purchases and then talking about their experience with that product or service with their friends in social networks.   All from a device that fits in their back pocket. Click the image to view the full sized version Embed this infographic:  Copy the code in the […]

5 Essential Qualities of Irresistible Product Descriptions

Irresistible Product Descriptions

Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your product descriptions should position your product, target your ideal customer, and set off a strong buy response. Features alone can’t do that. Just take a look at this high-end retailer’s description, and you’ll see what I mean. Trusting customers […]

23 Landing Page Optimization Articles From The Best In The Business

power-words-online-advertising

If you’re reading this blog, you’re probably as obsessed with landing pages and conversion rates as we are. And you’re probably looking for some great learning material. We’ve assembled some of the best landing page optimization articles from the brightest minds in the business. First and foremost, if you haven’t read Landing Page Optimization by Tim […]

How To Market a Start Up: An Interview With A Geek in Stiletto Heels

Renee Warren of Onboardly

Start ups need more than great technology and products — they need strong marketing to gain traction in this hyper competitive environment. The challenge is that more often than not new ventures are starting at ground zero. They don’t have multi-million dollar advertising budgets, and they definitely don’t have time to mess around. That’s where Renee Warren and […]

5 Lessons To Learn From The Biggest Brand Blunders of 2012

harveynichols

In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy these days. Efforts to stand […]

The Best Website KPI’s For Three Different Website Types

Best Website KPI's and Metrics

Beatles lead guitarist George Harrison penned this famous song lyric in 1988, “If you don’t know where you’re going, any road’ll take you there.” You know you should be measuring your digital marketing efforts but what should be measured? The answer, of course, is that it depends.  What kind of website do you have?  What […]

How To Diagnose Costly Website Problems For Just $29

Diagnose Website Problems

Numbers, pie charts and statistics can only do so much. At some point you’re going to need to need to see how a real human being interacts with your website. Enter UserTesting.com. For as little as $29 (and often within a couple of hours of ordering) you will receive a video of a real person […]

The Beginner’s Guide To Creating and Promoting Infographics

Almost Awesome Blog Posts

Ready to add infographics to your content marketing mix in 2013? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of this red-hot new marketing trend — infographics. Why Infographics? Some people consider them just a passing fad.  The truth is that, in many cases, infographics are a superior […]

3 Dashboard Tools That Measure Social Media Engagement

tools

Everyone wants to engage with users on social media, but with 350 million updates on Twitter alone how can anyone keep track of what’s happening? Instead of being flooded by social media data, you need to surf the wave. That’s where engagement dashboards come in. Here are three tools worth considering: Commun.it If you’re mainly […]

22 One-Sentence Stories That Will Emotionally Charge Your Marketing

Customize Social Media Profiles

This might surprise you. If you’ve been involved in marketing for any length of time you know that stories sell. But the most important stories are not the stories you tell about yourself, your company and/or your product or service (though they are important). It’s the stories going on inside the heads of your customers […]

How To Sell Using Fear

filthy

Fear is persuasive. It’s automatic and, to some extent, out of our control.  It’s built into our operating system as a defense mechanism from the old days when the most important question was, “Can I eat it or can it eat me?” Getting people to take action in some cases seems to virtually require the […]

[Interview] Inserting Your Digital Foot In The Door To Increase Conversions

Benji Rabhan

A few months ago I had the pleasure of seeing Benji Rabhan present at a conference for online marketing consultants. The instant Benji took the stage, he started asking the audience for feedback about the content, speed and format of his talk so he could make the most of the time he had with the […]

How To Create Infographics: 20+ Resources To Get You Started

How To Create Infographics

Ready to learn how to create amazing infographics that drive links, social shares, and traffic back to your website? The following are over 20 resources that will get you started creating info graphics including tools, designers, crowdsourcing venues, freelancers, and consultants. Infographic Design Tools for Template Based Infographics The following are free and premium tools […]

7 Conversion Optimization Mistakes To Leave Behind in 2013

calendar

The web has come a long ways since the early days of 3D tables and dancing hamsters. Optimizing websites for conversion is catching on, but there are still some major blunders that companies and organizations seem doomed to repeat. Here are seven blunders that should not be taken into 2013, Blunder #1: If You Have […]

The Twelve Most Popular Posts of 2012

contest-website-optimization

Thank you to all of our customers and readers in 2012.   We had nearly 1/2 million unique visitors in 2012 and we appreciate each and every one of you! Here is a round up of 12 of the most popular posts from 2012. 13 Experts on the Single Best Piece of Advice for Improving Conversion […]

6 Ways To Market To The Last Minute Holiday Shopper

last-minute-shopper

It’s officially holiday crunch time. There are plenty of procrastinators scouring the web for deals and there’s no time to waste. So let’s take a look at six ways to nab your share of those last minute sales. 1.  If you can still get it there, let ’em know Imagine a panicked shopper hunting around […]

How To Sell With Six Words Or Less

pricing-techniques

It’s the most concentrated form of marketing — the tagline. When done right, a tagline can pack an explosive marketing punch in just a few words. But the lessons learned here extend far beyond taglines.  The psychology behind these brilliantly crafted bits of marketing can be applied to every level of marketing communications. Let’s take […]