A Valuable Marketing Lesson from Scottish Politics

On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The...

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Why Customer Value Optimization Trumps Conversion Optim...

If you’ve been in the online marketing world for any length of time, you’ve probably...

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So You Won An Award? Now What?

On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home...

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3 Rarely Used Guarantees That Will Boost Your Sales

Everybody knows that they should be guaranteeing their product. Without a guarantee, your customers...

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How to Become a Visible Expert in Your Industry

This story is familiar for many professional services firms: You know your firm is full of experts....

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Make Your Business Website Unforgettable with These 12 ...

Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the...

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How to Get the Only Marketing Education that Matters

If you really want your marketing to rock, the last thing you should do is get a degree in...

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Advocate Marketing, Disruption & Trends to Watch [...

In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company...

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Looking after the Geese: Influitive and Advocate Market...

About a year ago, we included a tool called Engagio in a round-up of social media engagement...

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