Smart Sales Funnels Are Coming – Are You Ready?

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The future of online marketing is arriving now… And it’s about to transform the way you sell your products and services online. But who am I and why should you care what I have to say on this topic? Well, I’m the founder of a Web marketing agency called Petovera that specializes in custom landing page and website sales […]

How to Shock Your Customers into Converting

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Conversion optimization has all kinds of methods and tactics. You’ve probably read some of the same articles I have…

3 High-Converting Marketing Strategies Tailor-Made For 2015

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I’m pretty excited about this post, because it’s going to provide you with immediate ROI. Do you ever feel like there are just too many marketing strategies to choose from? Where do you even begin? My favorite part about marketing is that it’s always changing. What worked yesterday might be useless today, or it could […]

The Shocking Truth About This Little Thing Called Kerning

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Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole? Lest you think that I’m making too much of too little, let me explain and give you a […]

How to Appeal to the Three Main Types of Buyers

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People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge. Customer’s spending habits have a big impact in the way you market your product online. Every person who visits your landing page or website is going to have a certain […]

The Complete Visual Guide to Lead Generation

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At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to respond. It helps to have […]

5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

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Groove, self-depicted as “a simple alternative to Zendesk,” has made significant strides in growth in the past months, let alone the past year. While most companies I get the opportunity to collaborate with are really focused on growing, Groove has a refreshing focus on testing. Their meticulous attention to detail has helped drive dramatically quick […]

Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

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In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first […]

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

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In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]