How To Reach Out To Influencers So That They Can’t Say No

how to reach out to influencers

If you’re a small fish in the massive ocean of online marketers, chances are you probably have a lot of difficulty getting your voice heard. Sometimes it may seem that despite all the effort and time you put into creating “great content”, it never really seems to make an impact. How can you make sure […]

Does “No” Mean “No” in Online Business?

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In the world of dating and relationships, it is clear that the word “no” should indeed mean no. But in the world of business, things are more nuanced. While it’s important to respect when customers and prospects say no to an offer on a website, it’s also important to not stop there. Instead, use that […]

5 Ways to Get Your Audience to Act on Limited-Time Offers

5 Ways to Get Your Audience to Act on Limited-Time Offers

You already know that limited-time offers are a powerful marketing tool. Consumers have a burning desire to jump on the exclusivity bandwagon and get their hands on something special before they miss out. When HubSpot performed an A/B test using a control page and a limited-time offer page, the limited-time offer outperformed the control by […]

How Not To Suck At SaaS Upsells

how to not suck at SaaS upsells

Among SaaS marketers, it’s common knowledge that upsells are the Holy Grail. Statistics tell the story. Upselling is 20 times more effective than cross-selling. Marketing Metrics states that upselling an existing customer is 50% more likely to succeed than selling to a new prospect. The sheer beauty of your existing customers spending more money with […]

15 Human Psychology Hacks to Boost Landing Page Conversions

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We all like to think that we’re logical, that we make decisions based on a series of careful observations and well-considered evaluations. The reality? Nothing could be further from the truth.

Can Brands Ever Really Be Our BFFs?

brand bff

This morning as I took two slices out of my packet of bread I noticed a large “FOLLOW US ON TWITTER” plastered across the side. “Does anyone see that and follow their bread manufacturer?” I wondered, as I put the loaf back. “Don’t forget to follow us on social media!” cried the packet of bacon […]

5 Pieces of Terrible Marketing Advice You Shouldn’t Follow

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Can you ever read “too much” marketing advice? Nowadays, there are a hundred different blogs on any given marketing topic, each with a hundred different articles. The advice and tips are never-ending.

7 Psychological Triggers for Mind-Blowing Conversions, Sales and Growth

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The world of online selling is drowning in data. From analytics dashboards to visualizations tools to A/B testing suites to automated marketing solutions, just keeping your head above the big-data waters can be overwhelming. Sadly, even with this flood of computer generated insights, 95.8% of the world’s internet still does “nothing” when they visit a […]

How to Dominate Your Industry With an Incredible USP

incredible usp

Ah, the USP. A short summary of the primary benefits your business offers and what you, as a brand, stand for. There’s no better feeling than standing out from the crowd. When your customers immediately recognize what it is you do and, more importantly, remember you over the competition you really feel like a champion […]

How to Use Emotion to Influence Decisions & Increase Conversions

how to use emotion to influence

“Emotions have taught mankind to reason.” -Marquis De Vauvenargues Research done in the last 30 years shows that emotions “powerfully, predictably, and pervasively influence decision making” (Lerner et. al.). Recently, neuroscientist Antonio Damasio studied individuals who were damaged in the area of the brain that generated emotions. When asked, these individuals could not make even […]

Start Talking! How To Do Customer Interviews That Reveal Priceless Insights

customer interviews

Have you ever poured your heart out into an online survey? Or shared your deepest, innermost feelings while completing a customer satisfaction questionnaire? Probably not. There are loads of awesome qualitative research tools out there. But if you want extremely deep insight about your customers, there’s no substitute for picking up the phone and chatting […]

How to Make Your Boring B2B SaaS Sound Sizzling Hot

make your b2b saas sound sizzling hot

Here’s your challenge. You’ve got this sweet SaaS. It’s powerful, feature-rich, benefit high, and primed for a raving and fanatical customer base. But how do you make it sound as awesome as it is? From your homepage to your content marketing efforts, what are the characteristics that make your SaaS sound sizzling hot?

Why That Giveaway Is A Terrible Marketing Idea

why that giveaway is a bad idea

Just about every marketer has been there. “Our numbers are looking a little low this month. We need to do something to boost sales.” *Lightbulb* “Let’s run a giveaway!” “That’s perfect. The new iPhone just came out, so we can give one of those away.” I’ve been in this situation myself, which is why I feel that […]

13 Guaranteed Methods That Will Help You Blow Through the Summer Sales Slump

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Ugh. The summer sales slump. Everyone expects it. Everyone dreads it. But few marketers know how to power through it. Instead, they hunker down, wait through it, and wake up for the back-to-school blast and holiday uptick. I think there’s a better way. Yes, the summer sales slump is one of the brutal realities of […]

How To Build A Landing Page From Scratch

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A while back, we discussed ready-made landing pages in some detail. We evaluated how to customize lading pages “out of the box” and even reviewed the top landing page providers. For many businesses, ready-made landing pages are the way to go. You don’t have the time, expertise, or team to tackle landing pages without help, […]

The Power of the Premium: How Increasing the Quality of Your Bonus Can Improve Conversion Rates

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Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately that a cupcake and two […]

Understand This BEFORE You Start Your Business

Market Fit

The success of your business depends on 3 major factors. Team Product Market Fit You can’t succeed if your business isn’t running properly or nobody knows about it…

5 Tips to Craft a Better Value Proposition

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Value propositions are everywhere—some good, some bad. Essentially a value proposition is your statement of what your company does best. But a lot of people have trouble communicating that in an easy-to-understand manner. Let’s imagine that you explain what you do simply and concisely. Clarity alone doesn’t cut the deal.

4 Big Takeaways From A Launch That Did 6x Expected Revenues

launch

A few weeks ago I created and ran a small internal launch for a side-business I’m involved in. When the launch was over we tallied up the results and realized we’d done 6x what we’d originally expected. We also had a few statistics most people would consider “impossible”, such as…

How to Apply the Psychology of Persuasion To YOUR Business

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Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way we behave in society, and […]

7 Pro Tips to Make Your Landing Page Profitable

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Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

Ethical Urgency: The Conversion Optimizer’s Secret Weapon

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“Without a sense of urgency, desire loses its value.” — Jim Rohn — Jim Rohn Official (@OfficialJimRohn) March 6, 2015 Read that tweet one more time. The desire we want to instill in customers and the value we want to assign our products: it all comes down to urgency. But that’s nothing new. Urgency is […]

How to Set Up Your First Retargeting Campaign

retargeting

You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter which of the many retargeting […]

What’s the Fastest Way to Grow Your List? Pop Ups vs Squeeze Pages

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How’s your lead capture conversion rate? Are you seeing your subscriber numbers shoot through the roof, or has the flow of new subs slowed to a  trickle? Either way, I’m sure you’ll want to increase your conversion rate. I know I do. Over the past few weeks I’ve been unhappy with the conversions on my […]

27 SaaS Customer Retention Strategies You Need to Be Using Today

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In SaaS, customer retention is everything. In order to be truly successful, a SaaS must have steady customer acquisition and successful customer retention. But since retention is less expensive than acquisition, you’re most cost effective strategy is to…you guessed it…hang on to those customers! Existing customers are where the big spending happens. According to Groove, […]

How Not to Scare Customers with Recurring Billing

recurring billing

“Recurring billing” might sound scary to your customers, and you need to understand that. Recurring billing has the ring of a credit card scam or some interminable spiral of debt. Don’t forget:

An Epic Landing Page Makeover That Debunked 3 Landing Page “Best Practices”

Stop Doing What Doesn't work on a cork notice board

If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with valuable content. Everyone seems to have best practices figured out, so why reinvent the wheel? Tell me what works — I’ll […]

7 Paths of Persuasion: How to Easily Generate the Buying Impulse

persuasion

Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed […]

Addicted to Your Brand: 4 Ways to Build a Cult Following

customer loyalty

On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s latest iPhone, the iPhone 6. The phone, however, wasn’t available. In fact, it hadn’t even been announced to the world. The couple had arrived in […]

6 Must-Know Tips for Successful A/B Testing

website testing

Conversion rate optimization (CRO) lets you achieve something quite wonderful: it helps you get more out of your existing traffic. A/B testing is the secret sauce that makes that happen. But what happens when you finally decide to carry out A/B tests? You find tons of articles on the subject and are bombarded with advice—advice which […]

Smart Sales Funnels Are Coming – Are You Ready?

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The future of online marketing is arriving now… And it’s about to transform the way you sell your products and services online. But who am I and why should you care what I have to say on this topic? Well, I’m the founder of a Web marketing agency called Petovera that specializes in custom landing page and website sales […]

How to Shock Your Customers into Converting

Shocked young business woman using laptop looking at computer sc

Conversion optimization has all kinds of methods and tactics. You’ve probably read some of the same articles I have…

3 High-Converting Marketing Strategies Tailor-Made For 2015

marketing strategy

I’m pretty excited about this post, because it’s going to provide you with immediate ROI. Do you ever feel like there are just too many marketing strategies to choose from? Where do you even begin? My favorite part about marketing is that it’s always changing. What worked yesterday might be useless today, or it could […]

The Shocking Truth About This Little Thing Called Kerning

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Ever heard of kerning? You’ve probably read about it. Maybe you can even explain what it is. But do you know how big of an impact kerning can have on your digital marketing efforts as a whole? Lest you think that I’m making too much of too little, let me explain and give you a […]

How to Appeal to the Three Main Types of Buyers

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People spend their money in different ways. Some people will throw their money around without a care. Other people save their money like a scrooge. Customer’s spending habits have a big impact in the way you market your product online. Every person who visits your landing page or website is going to have a certain […]

The Complete Visual Guide to Lead Generation

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At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to respond. It helps to have […]

5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

gears, techniques

Groove, self-depicted as “a simple alternative to Zendesk,” has made significant strides in growth in the past months, let alone the past year. While most companies I get the opportunity to collaborate with are really focused on growing, Groove has a refreshing focus on testing. Their meticulous attention to detail has helped drive dramatically quick […]

Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

newbie growth hacker guide calls to action

In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first […]

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]

Newbie Growth Hacker Series: Ads that Convert [Part 1 of 3]

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Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers. It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of rates, and keep the ROI steady. But this quality […]

2014 Holiday Marketing Guide: Lessons From the Big Wigs

holiday shopping, image credit: http://www.freeimages.com/photo/1052434

Halloween is just around the corner, and before the jack-o-lanterns come down, Thanksgiving and Christmas decorations go up. Merchants open themselves for business to rake in the holiday profits earlier every year—but the planning starts long before the decoration and themed ads. E-commerce sites are no different from brick-and-mortar stores in holiday preparations: they’ve got […]

13 Ways to Battle Shopping Cart Abandonment and WIN

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What is the biggest drain on your profit potential? If you sell online, it could easily be shopping cart abandonment. It doesn’t matter whether you sell one product or thousands, you’ve probably experienced it: people exiting your site after clicking the Buybutton but before the sale is complete. And if your numbers are high or […]

A Valuable Marketing Lesson from Scottish Politics

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On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The question… do you want to remain a part of the United Kingdom? That’s right, this September, Scottish voters will decide if they want to be a totally independent nation. Big decision. With a simple “yes or no” […]

Why Customer Value Optimization Trumps Conversion Optimization

golden egg

If you’ve been in the online marketing world for any length of time, you’ve probably heard the name Ryan Deiss. He’s one of the most widely known and respected online marketing gurus around. The thing that really separates Ryan from a lot of other gurus out there in this space is the amount of hands-on, […]

So You Won An Award? Now What?

industry awards

On occasion, I like to visit a local establishment called Sir Edmond Halley’s in my adopted home town of Charlotte, North Carolina. It’s a restaurant/pub and a favorite among locals. Look closely at the menu and you’ll find, under burgers and sandwiches, “The Award Winning Sir Edmond Halley’s Bacon Cheeseburger.” On the rare occasions when […]

3 Rarely Used Guarantees That Will Boost Your Sales

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Everybody knows that they should be guaranteeing their product. Without a guarantee, your customers won’t feel confident buying whatever it is that you’re selling. They’ll feel as if you don’t believe in your product enough to make sure they get the results they’re looking for. (And they would be right) In this article, I do […]

How to Become a Visible Expert in Your Industry

visible expert - feature

This story is familiar for many professional services firms: You know your firm is full of experts. Perhaps your clients know it, too. But it’s a quiet expertise, and it doesn’t register with the wider marketplace. When buyers engage a professional services provider, we’ve seen that expertise is their number one priority. Sellers, naturally, are […]

Make Your Business Website Unforgettable with These 12 Tips

Unforgettable-Featured

Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the “most watched automotive commercial on Youtube ever!”—features Jean-Claude Van Damme doing the splits between two reversing trucks! This is something never done before and something you won’t soon forget … Plus, after watching the video demonstration, you’ll likely remember “the […]

How to Get the Only Marketing Education that Matters

direct marketing

If you really want your marketing to rock, the last thing you should do is get a degree in marketing from a university. Yes, what I just wrote may lead to vitriolic hate mail and comments from university admissions offices around the world. But, based on my real-world experience, I stand by my comments. A […]

Advocate Marketing, Disruption & Trends to Watch [Interview]

Cyberspace

In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company and advocate marketing. Today, he talks more about marketing in general. Mark, what’s the difference between advocate marketing and influencer marketing? They are sometimes used interchangeably and I think that’s a real mistake. There’s more than a shade […]