The Power of the Premium: How Increasing the Quality of Your Bonus Can Improve Conversion Rates

cupcakes 590

Back in 1986, a researcher named Jerry Burger set up an experiment to test the power of getting a bargain. At his Santa Clara University stall during an art fair, Jerry was selling cupcakes and cookies — with a twist. Half the customers who came to his booth were told immediately that a cupcake and two […]

Understand This BEFORE You Start Your Business

Market Fit

The success of your business depends on 3 major factors. Team Product Market Fit You can’t succeed if your business isn’t running properly or nobody knows about it…

5 Tips to Craft a Better Value Proposition

value prop 537

Value propositions are everywhere—some good, some bad. Essentially a value proposition is your statement of what your company does best. But a lot of people have trouble communicating that in an easy-to-understand manner. Let’s imagine that you explain what you do simply and concisely. Clarity alone doesn’t cut the deal.

The Impact of Headlines and Tone of Voice on Conversion

tone of voice

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.

4 Big Takeaways From A Launch That Did 6x Expected Revenues

launch

A few weeks ago I created and ran a small internal launch for a side-business I’m involved in. When the launch was over we tallied up the results and realized we’d done 6x what we’d originally expected. We also had a few statistics most people would consider “impossible”, such as…

How to Apply the Psychology of Persuasion To YOUR Business

persuasion feature

Robert Cialdini’s famous book Influence: The Psychology of Persuasion is a staple of any business-oriented must-read list. You’ve read the concepts before and you’ve probably even seen the full list of principles on numerous occasions. Reciprocity, Consistency, Social Proof, Liking, Authority, & Scarcity These principles tend to dictate the way we behave in society, and […]

7 Pro Tips to Make Your Landing Page Profitable

BETTER landing pages feature

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

Ethical Urgency: The Conversion Optimizer’s Secret Weapon

Business man hand holding times

“Without a sense of urgency, desire loses its value.” — Jim Rohn — Jim Rohn Official (@OfficialJimRohn) March 6, 2015 Read that tweet one more time. The desire we want to instill in customers and the value we want to assign our products: it all comes down to urgency. But that’s nothing new. Urgency is […]

How to Set Up Your First Retargeting Campaign

retargeting

You already know the importance of retargeting and remarketing to consumers. But you’ve been putting it off. Perhaps you’re not sure it’s the right time to launch such a campaign. Or maybe you’re ready to get started, but you don’t know where to start. The good news is, no matter which of the many retargeting […]