Branding & Conversion: Lessons From A Local Mechan...

At its core, marketing can be divided into two facets: direct-response and...

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6 Banner Ad Split Tests To Try Right Now

Online advertising isn’t as alluring as it once was. When the first banner ad was placed 20 years...

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How to Run a Successful A/B Test on Your Landing Page

A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates,...

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3 A/B Testing Pitfalls to Avoid

When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things...

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Start A/B Testing Today with 5 Simple Steps

It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points...

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6 Best Software Programs For Hassle-Free A/B Testing

If you’ve spent any amount of time on The Daily Egg or similarly focused blogs, you know that...

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The Definitive Guide to Shopping Cart Abandonment

What is the biggest drain on your profit potential? If you sell online, it could easily be shopping...

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A Valuable Marketing Lesson from Scotland’s Biggest V...

On September 18, voters in Scotland will go to the polls. It’s a referendum: yes or no. The...

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Why Customer Value Optimization Trumps Conversion Optim...

If you’ve been in the online marketing world for any length of time, you’ve probably...

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