Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]

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When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the job done right. You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that […]

7 Infographics You Wouldn’t Expect to Have 1000s of Shares

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Check out the image below. Do you know what it is? It’s an infographic – one of the first to be precise. Christoph Scheiner created this to demonstrate the Sun’s rotating patterns in his research publication, Rosa Ursina sive Sol.

14 Surprising Internet Trends that Marketers Will Love

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At the heart of every marketing strategy is a human-to-human bond. If you want to generate sales, you need to think beyond clicks, impressions, pageviews, and shares to understand how people really use the Internet. A key place to start looking is how the Internet has evolved in the last 10 years and why certain trends […]

How Power Words Can Help You Sell

powerful, strong woman

We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because of great copywriting. How do […]

A Pro Designer Shares the Psychology of Font Choices [Infographic]

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Did you ever think that the font type you choose for your logo could say something about you and your business? Or that it could convey your message in a certain light? Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts […]

Landing Page Strategies that Serve Up Delicious Results

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Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window. Do your high bounce rates bring you to tears? Do you feel like you’re flushing your web traffic down the toilet? […]

Paving the Path to Sales: The Conversion Funnel Explored

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As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website, they may not  be ready to make an immediate purchase. That’s why your job exists as a marketer —  you […]

Social Proof Meets Storytelling to Build an Awesome Brand

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Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In short, word of mouth marketing […]

App Economics & Unbridled Opportunity: a Mobile Marketer Gold Rush?

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It’s hard to believe that seven years ago, the app industry didn’t exist. And today? U.S. Consumers spend more than two hours on apps every day The average user has more than 100 apps on their mobile device The apps economy has created more than half a million jobs The apps industry is worth $25 […]