Infographic: How to Design Websites That Engage Customers


If you’re thinking about redesigning your website for engagement, this infographic cuts right to chase and highlights the three main areas you need to focus on: design, copy and calls-to-action. One important thing to consider is that a complete website redesign may throw your well-earned conversion rates out the window. Have a thoughtful strategy session […]

Drive Revenue by 33% with This Oft-Forgotten Email

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Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates you send your customers—the ones that welcome them to your site, send them their login credentials, confirm a purchase, or other information that verifies a transaction—and they’re ripe for optimization. In most cases, these emails are automated, which is why they’re […]

The Complete Visual Guide to Lead Generation

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At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to respond. It helps to have […]

Is Technology Impacting Your Email Conversion Rate?


It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon.

How to Run a Successful A/B Test on Your Landing Page


A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates, higher open rates and clickthrough rates and, most importantly, more sales. As beneficial as it is, it’s surprising that most marketers have never tried A/B testing. It’s generally seen as too difficult and time consuming, so it’s always put off for another […]

The Shifting SEO Landscape in 3 Infographics


If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds. That isn’t a bad thing. […]

Visme: Bring Visuals to Life

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If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts Product demos In open beta […]

How to Create Your Own Online Marketing Adventure

Online marketing adventures

I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts. For example: […]

7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

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They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re the farthest thing from a graphic designer? No problem.  Here are seven of our favorite online visualization tools that make all that data creative, fun and engaging.

Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]


When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the job done right. You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that […]

7 Infographics You Wouldn’t Expect to Have 1000s of Shares

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Check out the image below. Do you know what it is? It’s an infographic – one of the first to be precise. Christoph Scheiner created this to demonstrate the Sun’s rotating patterns in his research publication, Rosa Ursina sive Sol.

14 Surprising Internet Trends that Marketers Will Love

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At the heart of every marketing strategy is a human-to-human bond. If you want to generate sales, you need to think beyond clicks, impressions, pageviews, and shares to understand how people really use the Internet. A key place to start looking is how the Internet has evolved in the last 10 years and why certain trends […]

How Power Words Can Help You Sell

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We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because of great copywriting. How do […]

A Pro Designer Shares the Psychology of Font Choices [Infographic]


Did you ever think that the font type you choose for your logo could say something about you and your business? Or that it could convey your message in a certain light? Today’s infographic covers the psychology behind type choices. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts […]

Landing Page Strategies that Serve Up Delicious Results

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Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window. Do your high bounce rates bring you to tears? Do you feel like you’re flushing your web traffic down the toilet? […]

Paving the Path to Sales: The Conversion Funnel Explored

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As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website, they may not  be ready to make an immediate purchase. That’s why your job exists as a marketer —  you […]

Social Proof Meets Storytelling to Build an Awesome Brand

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Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In short, word of mouth marketing […]

App Economics & Unbridled Opportunity: a Mobile Marketer Gold Rush?


It’s hard to believe that seven years ago, the app industry didn’t exist. And today? U.S. Consumers spend more than two hours on apps every day The average user has more than 100 apps on their mobile device The apps economy has created more than half a million jobs The apps industry is worth $25 […]

The 24 Best Shopping Cart Solutions for Your Business [Infographic]

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Building a website doesn’t automatically give you an online business. Whether you sell a product or service, your website needs to generate income. Which means you likely need an eCommerce solution that works for your business model and needs. How do you decide which one is right for you? Start by reviewing this list of […]

The Ultimate Guide to Marketing Infographics

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Love infographics? You aren’t alone. Infographics — from large to small, simple to complex — are being created and shared by marketers every day. With great success. If you’re ready to join this trend and impress your followers with creative, informative designs that build your brand, then grab your favorite drink, sit back and relax, […]

How to Optimize Registration Forms [Infographic]

home pages that hit the mark

When it comes to opt-in forms, the shorter and simpler, the better. The more time it takes for people to fill a form out, the fewer responses you’ll get. So it’s important to pare down the information you consider critical. What information is critical? Check out this infographic to learn the latest research. How to […]

The Top-30 WordPress Plugins [Infographic]

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When it comes to functionality and performance, it’s hard to beat a WordPress website. But all that power doesn’t just happen. It’s the result of the plugins you select to solve problems and add features. The challenge, of course, is choosing the right ones. Since you have to choose from a database of more than […]

7 Infographic Topics You Should Avoid


Making infographics is a fine art. Done correctly, they communicate nuanced and complicated ideas in an easy-to-understand format. But as simplistic as infographics appear, they’re actually very complex. Good infographic design is more than just clean layout, eye-catching colors, and good font choice. It’s also about the information itself. Infographics work best when they are […]

The Art of the Sales Letter [Infographic]

The Art of the Sales Letter

These masters of persuasion perfected the art of the sales letter starting in the 19th century with copywriters like Robert Collier and Leo Burnett. Along came such greats as Claude Hopkins, David Ogilvy and Joe Sugarman to perfect the art of the sales letter. Hear what the masters of persuasion had to say about crafting […]

Is Audio The Next Big Thing In Digital Marketing? [Infographic]

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Key Takeaways: Audio content has a distinct advantage:  Audio is “eyes free” content – Tweet this quote Digital radio revenue is growing faster than any other audio channel – Tweet this quote 40% of Americans listened to online radio over the last month – Tweet this quote In 2012, Pandora listeners consumed 935,451 years of audio content – Tweet this […]

How Consumers Use Mobile In The Marketplace [Infographic]

How Consumers Use Mobile In The Marketplace

As we speak, consumers are researching products and services, making purchases and then talking about their experience with that product or service with their friends in social networks.   All from a device that fits in their back pocket. Click the image to view the full sized version Embed this infographic:  Copy the code in the […]

The Beginner’s Guide To Creating and Promoting Infographics

Almost Awesome Blog Posts

Ready to add infographics to your content marketing mix in 2013? Here’s the beginner’s guide that will walk you step-by-step from the why to the how of this red-hot new marketing trend — infographics. Why Infographics? Some people consider them just a passing fad.  The truth is that, in many cases, infographics are a superior […]

How To Create Infographics: 20+ Resources To Get You Started

How To Create Infographics

Ready to learn how to create amazing infographics that drive links, social shares, and traffic back to your website? The following are over 20 resources that will get you started creating info graphics including tools, designers, crowdsourcing venues, freelancers, and consultants. Infographic Design Tools for Template Based Infographics The following are free and premium tools […]

The Top Reasons For Shopping Cart Abandonment Explained [Infographic]

Abandoned Shopping Cart Infographic

With Black Friday literally hours away, we turn our attention to an alarming trend in eCommerce – shopping cart abandonment. Here is the bad news… according to comScore, 67% of shopping carts are abandoned just before the purchase is made. Here is the good news… there is a huge opportunity for increased sales, if you […]