Drive Revenue by 33% with This Oft-Forgotten Email

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Transactional emails. Boring topic, right? Not on your life. Transactional emails are the updates you send your customers—the ones that welcome them to your site, send them their login credentials, confirm a purchase, or other information that verifies a transaction—and they’re ripe for optimization. In most cases, these emails are automated, which is why they’re […]

7 Core Stages to Successful Lead Generation

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At first glance, conversion optimization is about driving sales. But one of the most common goals for CROs isn’t sales. It’s lead generation. And lead generation has its own unique challenges, particularly when you need to drive optins but aren’t sure who to target or how to motivate them to respond. It helps to have […]

Retina Emails: How to Stay Ahead of Changes in Email Marketing

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It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers read your emails on retina display devices. While that doesn’t seem to be a big problem yet, it could start affecting you soon.

How to Run a Successful A/B Test on Your Landing Page

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A/B testing offers online marketers a host of potential benefits. Things like lower bounce rates, higher open rates and clickthrough rates and, most importantly, more sales. As beneficial as it is, it’s surprising that most marketers have never tried A/B testing. It’s generally seen as too difficult and time consuming, so it’s always put off for another […]

The Shifting SEO Landscape in 3 Infographics

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If you read the CrazyEgg blog, you’re probably well aware that the SEO landscape has evolved leaps and bounds over the last five years. Overnight, shady tactics like keyword stuffing and linkwheels have become obsolete. But here’s the thing. Marketers are still having trouble getting SEO out of their minds. That isn’t a bad thing. […]

Animate Marketing Visuals with Visme

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If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts Product demos In open beta […]

How to Create Your Own Online Marketing Adventure

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I don’t know about you, but I’m a sucker for those infographics that summarize data from a survey or study. All those little pictures and graphics next to colorful numbers… just heaven. Something I noticed lately is that there seems to be a lot of conflicting data floating around about online marketing efforts. For example: […]

7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

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They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re the farthest thing from a graphic designer? No problem.  Here are seven of our favorite online visualization tools that make all that data creative, fun and engaging.

Does Your Project Need a Web Designer or Web Developer? [INFOGRAPHIC]

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When it comes to building new websites or updating existing sites, most people don’t know the types of professionals they should hire to get the job done right. You don’t need to run the risk of hiring the wrong person; you just need to know how to compare your Web needs with the services that […]