Which Email Keywords Get the Highest Open and Click-Through Rates?

holiday decorations

We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be front-of-mind for deal-conscious consumers. The competition is only going to get fiercer in the weeks ahead, and not surprisingly, email marketing is playing a pivotal role in capturing users’ attention […]

3 Reasons Ecommerce Email Marketing isn’t Dead (And What This Means for You)

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Email. To many, this little word conjures images of dial-up Internet and AOL’s catchy “You’ve got mail!” quip from the ‘90s. Though this useful tool has been available for over a decade, don’t make the mistake of writing it off as an ancient and irrelevant marketing strategy just yet. Email marketing may be old, but […]

Improve Your Email Marketing With a Clean Prospect List

clean list

If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your […]

The Key to Creating Loyal Customers

loyal cusotmers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at these findings from the European Management Journal: The cost of acquisition happens only at the beginning of a relationship, so the longer the relationship, the lower the cost. Long-term customers help spread free word-of-mouth promotions and bring in referrals. Regular customers […]

Harness the Power of Your Customers for Better Email Marketing

email marketing

Email marketing may seem like a one-way street; after all, you’re the one who’s spending valuable time writing creative copy and building attractive layouts, right? Actually, you can collect plenty of content and information from your customers to enhance your email campaigns, spread the message, and obtain valuable feedback for fine-tuning. Here are 6 unusual […]

Google URL Builder: How to Separate Clickable from Forgettable Links

build clickable links

A couple of months ago, I wanted to check on the performance of a set of sales emails I’d sent out. But when I logged in to Google Analytics, I noticed that the traffic sources for those sales were categorized as “direct.” While I could reasonably conclude that many of those sales came from people […]

3 Advanced Email Marketing Strategies Guaranteed To Grow Your Business

advanced email tactics

Welcome back. In this final article in the email marketing series I’ve developed for you over the past few months, we discuss several advanced email marketing strategies you can put into use today. These are email marketing strategies almost nobody uses, yet can add a tremendous difference to your bottom line. But first, a recap […]

Perception Is Reality, and Other Marketing Truisms

marketing automation

Recently, I changed up The Daily Egg’s newsletter, taking it from daily to weekly. To some that may look like an arbitrary decision based on personal choice. To others it may appear to be a reaction to a few complainers. But random as it may look, there’s actually a lot of thought that goes into […]

3 Plug ‘N Play Email Templates You Can Use Today

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Over the past 6 articles, I’ve given you more in-depth email marketing information and value than you would normally get in most paid courses. At the time of this writing, this email marketing series has received… 92 comments 621 retweets 113 Google +’s I’ve also received several emails asking about my own email marketing services, […]