3 Tactics You Can Implement Today for Higher Email Open Rates

targeted-local-ads

Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends report by CircleResearch. But even with that increased budget, a lot of marketers are leaving conversions on the table. How? By not targeting customers. One size doesn’t fit […]

12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines

email subject lines

In a world where people receive hundreds of emails a day, it can be difficult to stand out. After investing resources into an email marketing campaign, your company doesn’t want to be overshadowed by newsletters and deals from other organizations. Your email marketing must be top notch.

Why Storytelling is the Key to Selling With Email

Can you hear me?

Terry Dean is one of the sharpest online marketing experts I’ve come across. The Total Conversion Code program he created with Glenn Livingston a few years ago changed the way I, and many of my peers, approach conversion optimization. And his newsletter is one of just two marketing newsletters I pay for each month. In […]

Is This The Future Of Your Email Marketing Campaigns?

cat and dog

Not going to lie. 2013 was a hard year for email marketers. Google sent most of us to the Promotions tab, open/click rates apparently have fallen across the board, and many are wondering if email marketing is dying. Now, you could panic like everyone else… Or you can see this as an opportunity to innovate, […]

557 Email Subject Line Hacks to Get You Noticed in the Inbox

Computer data

Life is hard for an email marketer. Google smacks you down. Subscribers complain and flag you for spam. And people don’t even open the stupid thing they said they wanted just 30 seconds ago! What’s an email marketer to do?! STEAL! That’s what. Source What follows is a mega-list swipe file that links to some […]

16 Rules to Make Your Email Rock

Go! Go! Go!

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But ultimately indispensable—even in the age of Twitter. Email remains a potent and powerful marketing weapon in spite of the daily deluge of spam emails in our inboxes. The beauty of email marketing? You can test like crazy so you […]

How Email and Brussels Sprouts Can Make You a Better Marketer

brussel sprouts and email marketing

Tom Ruwitch is an Internet marketing pro who runs MarketVolt, a St Louis company that specializes in email marketing. Before starting MarketVolt, Tom helped plan and market the first online versions of the St. Louis Post-Dispatch. He also co-founded SportsHuddle.com, an internet startup that transformed how newspapers publish and market amateur sports statistics online and […]

Which Email Keywords Get the Highest Open and Click-Through Rates?

holiday decorations

We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be front-of-mind for deal-conscious consumers. The competition is only going to get fiercer in the weeks ahead, and not surprisingly, email marketing is playing a pivotal role in capturing users’ attention […]

3 Reasons Ecommerce Email Marketing isn’t Dead (And What This Means for You)

Review Email Marketing Services

Email. To many, this little word conjures images of dial-up Internet and AOL’s catchy “You’ve got mail!” quip from the ‘90s. Though this useful tool has been available for over a decade, don’t make the mistake of writing it off as an ancient and irrelevant marketing strategy just yet. Email marketing may be old, but […]