5 Tips to Boost the Credibility of Your Sales Messages and Sell More

puzzle piece with key

It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your popularity. You display security badges to tell web visitors you can be trusted with their credit card details. Maybe you even use quotes from authoritative figures to vouch for your […]

Create Loyal Customers and Raving Fans With Just Your Website

thumbs up

How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your first encounter. Assuming that first encounter is your website, you need web pages that capture your visitor’s attention, build relationships, and generate the “know-like-trust” factor that everyone’s talking […]

How to Make Effective Calls to Action in Every Channel

improve results

You’ve heard it before. No communication should ever leave your office without a call to action. Every page… every email… even your Facebook posts… need one. What does that mean? It means you need a game plan that details the path customers should take as they move through your funnel. You need to be crystal […]

“Say What!?” Why WHAT You Say In Your Sales Copy Matters More Than HOW You Say It

what you say matters

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it. Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their grammar, and revising countless drafts, […]

6 Tantalizing Techniques for Writing Seductive Sales Copy

seductive sales copy

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get the launch prepared. A new brochure has been designed and a web page is almost ready to be published. And now we only have to write the product description. It’s […]

Direct Response Versus Branding: How to Write No-Hype Copy that Sells

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I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing, and synergistic. During a business meeting, someone told me to “birddog that information” and I almost collapsed. (On a side note, if you’ve been on-boarded or parachuted into a new […]

The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)

inforgraphic design

I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all that work: the well-chosen words, the descriptions, and especially your lists of features and benefits… they aren’t doing the job. Now for the good news: Your customers don’t need a […]

9 Tools that No Serious Online Writer Should Be Without

tools

When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but great content is what gets results. The thing nobody ever tells you, though, is how you are supposed to create all this great content. If you dread staring at a blank screen […]

5 Tips for Injecting the Like-Factor into Your Sales Copy

like-factor

It’s true. We buy from people we like. Not the ones who give us the best deal or the best service. Not the ones who do the best work. But the ones we like the best. That being the case, getting your prospects to like you is an important part of the selling process. So […]