6 Tantalizing Techniques for Writing Seductive Sales Copy

seductive sales copy

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get the launch prepared. A new brochure has been designed and a web page is almost ready to be published. And now we only have to write the product description. It’s […]

Direct Response Versus Branding: How to Write No-Hype Copy that Sells

click-through-traffic-social-web

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing, and synergistic. During a business meeting, someone told me to “birddog that information” and I almost collapsed. (On a side note, if you’ve been on-boarded or parachuted into a new […]

The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)

inforgraphic design

I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all that work: the well-chosen words, the descriptions, and especially your lists of features and benefits… they aren’t doing the job. Now for the good news: Your customers don’t need a […]

9 Tools that No Serious Online Writer Should Be Without

tools

When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but great content is what gets results. The thing nobody ever tells you, though, is how you are supposed to create all this great content. If you dread staring at a blank screen […]

5 Tips for Injecting the Like-Factor into Your Sales Copy

like-factor

It’s true. We buy from people we like. Not the ones who give us the best deal or the best service. Not the ones who do the best work. But the ones we like the best. That being the case, getting your prospects to like you is an important part of the selling process. So […]

How to Create Winning Headlines in 9 Simple Steps

heart shaped magazines

Imagine a newspaper or magazine with no headlines. Imagine a print ad with no headlines. Imagine a long-form sales page with no headlines. It would be confusing and tedious. In a newspaper, headlines steer the reader from story to story. And it’s pretty much the same with magazines. In copywriting, the headline is the advertisement […]

5 Common Objections Your Sales Page Must Overcome to Make the Sale

overcome objections

What’s the most important task of sales copy? Driving sales, of course. And what’s the number one reason we struggle to do it? Because our prospects are masters of resistance. That being the case, the most critical task of your sales copy is overcoming objections. So let’s look at ways you can overcome the most […]

How To Write Cool Copy For Unsexy Stuff

company blogs

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust me, you’re not alone. Most writers don’t work for Vogue, Apple, or Ferrari, and we’re faced with writing copy, blog posts, and other material for less than sexy stuff. Fortunately, there are tons of ways to use words […]

The Marketer’s Guide to Leveraging the Know-Factor in Your Sales Copy

social-bookmarking-web-designers

They say your prospects need to know, like, and trust you before they’ll buy. Most marketers pay attention to trust-building strategies. After all, direct response puts a lot of emphasis on proofs. But how do you help people know you? Let’s be honest. In digital marketing, your visitors only know what you tell them. So […]