7 Habits of Highly Effective Copy

Stephen R. Covey’s landmark book, 7 Habits of Highly Effective People, gave us numerous valuable...

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Could This Old Bible Study Method Be the Key to Irresis...

In the late nineteenth century, Professor William Cleaver Wilkinson made popular the 3 Ws: What?...

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5 Conversion Rate Experts Review A Wall Street Journal ...

The Wall Street Journal needs no introduction. This landing page appeared when clicking on a Google...

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How to Use “Filter Words” to Attract the Cu...

This is not for you. What would you do if a company told you that about their products? What would...

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Use This Single Word To Craft Magically Persuasive Offe...

Answering the question “why” is extremely important in marketing. Customers are constantly...

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Use This “Powerful” Marketers Thesaurus To ...

Wait a minute.  The title of this article paints the wrong picture. We aren’t just talking...

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5 Common Copywriting Mistakes That’ll Turn Prospe...

It was amazing how quickly my feelings changed toward that baby. On a stunning spring morning I...

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The 9 Psychological Tricks That Make Visitors Convert

The relationship between marketing and psychology is as old as the fields themselves. Business...

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The #1 Website Copy Mistake That Most Businesses Make

When it comes to writing online, not everyone knows what it takes to write compelling website...

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