How to Establish a ‘Control’ Landing Page for a New...

You’ve got a new service or a new product. You’re going to drive traffic to a new landing page...

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The Secret to Avoiding Content Writer’s Block

Let me guess… You need content. Lots of it. But the mere fact that you need it — in high volume...

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Is Hick’s Law Damaging Your Landing Page Results?

There’s a rule of thumb marketers have been using for years. It’s called Hick’s Law, and...

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When You’re Serious About Maximizing ROI, Start H...

It’s not a scientific equation but it’s mostly predictable: Deep Digging = High Conversion To...

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How To Write A Landing Page For Readers, Scanners and B...

It doesn’t matter how good your offer is, if no one reads it, it can’t convert. That’s...

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6 Battle-Tested Landing Page Openings That Consistently...

Want better results on your landing pages? It may be as simple as selecting the right opening. A...

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5 Essential Qualities of Irresistible Product Descripti...

Product descriptions aren’t that hard: Just list a few features and move on, right? Wrong. Your...

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22 One-Sentence Stories That Will Emotionally Charge Yo...

This might surprise you. If you’ve been involved in marketing for any length of time you know...

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How To Sell With Six Words Or Less

It’s the most concentrated form of marketing — the tagline. When done right, a tagline...

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