10 Tips to Energize Boring Copy (And Increase Sales by 30%)

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If you’re serious about marketing, then every word of copy has only one purpose: persuade the reader to take the next step in the sales process. The next step could be calling a toll-free number, filling out a form, or reaching into a pocket or purse and pulling out a credit card. Whatever the next […]

Put the Power of Story In Your Sales Copy

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Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want to put the power of […]

5 Tips to Boost the Credibility of Your Sales Messages and Sell More

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It’s tricky. Why would people believe your sales messages? You’re just trying to sell them something, aren’t you? You use social proof to show your popularity. You display security badges to tell web visitors you can be trusted with their credit card details. Maybe you even use quotes from authoritative figures to vouch for your […]

Create Loyal Customers and Raving Fans With Just Your Website

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How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your first encounter. Assuming that first encounter is your website, you need web pages that capture your visitor’s attention, build relationships, and generate the “know-like-trust” factor that everyone’s talking […]

How to Make Effective Calls to Action in Every Channel

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You’ve heard it before. No communication should ever leave your office without a call to action. Every page… every email… even your Facebook posts… need one. What does that mean? It means you need a game plan that details the path customers should take as they move through your funnel. You need to be crystal […]

“Say What!?” Why WHAT You Say In Your Sales Copy Matters More Than HOW You Say It

what you say matters

When it comes to writing effective sales copy — the kind that moves people to action — knowing what to say is far more important than how you say it. Far too many copywriters and marketers spend the bulk of their time obsessing over choosing the perfect words, checking their grammar, and revising countless drafts, […]

6 Tantalizing Techniques for Writing Seductive Sales Copy

seductive sales copy

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product right. We’ve slaved for hours to get the launch prepared. A new brochure has been designed and a web page is almost ready to be published. And now we only have to write the product description. It’s […]

Direct Response Versus Branding: How to Write No-Hype Copy that Sells

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I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I hear words and phrases like blamestorming, right-sizing, and synergistic. During a business meeting, someone told me to “birddog that information” and I almost collapsed. (On a side note, if you’ve been on-boarded or parachuted into a new […]

The Secret to High-Impact Sales Copy (Hint: Your Customers Already Use It)

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I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it doesn’t really sell. Which means all that work: the well-chosen words, the descriptions, and especially your lists of features and benefits… they aren’t doing the job. Now for the good news: Your customers don’t need a […]