Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results

inforgraphic design

Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus some body copy. And if it was effective copy, it also likely had bullets. Bullets are simply short, bite-sized pieces of copy that focus the reader’s attention on key features […]

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

increase conversions

We all have grand schemes to start split-testing. We get all the software setup, get excited about increasing our conversions, and then… … things get busy again and we forget. That’s why I’d like to reveal seven tests I’ve personally done either on my own sites or with my clients that have all achieved conversion increases […]

The Little-Known Trick for Higher-Quality Content and Landing Pages

research for better copywriting

There’s a little-known “trick” for higher-quality content and better-converting landing pages. The best writers swear by it. Non-writers avoid it like the plague. What is it? Research. When I first became a freelance copywriter, I had a hard time with research. I knew I needed to do a lot of it, but I didn’t know […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

How to Get High-Performance Sales Copy Without Hiring a Copywriter

write your own high-performance sales copy

One of the hardest things to do as a business owner is write and research your own product. It’s pretty common to sit down in front of a computer screen and think that you’ll turn out ready-to-use copy in a jiffy. But, more often than not, you’re left scratching your head and wondering what’s wrong […]

Selling Sunlamps in the Sahara: The Formula for a Powerful Offer

business hand holding earth

I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good, they could sell sunlamps in the Sahara—or ice cream to the penguins!” My travels have not taken me to the Sahara but I’m extremely confident that when I finally take my Saharan adventure, I’m not going to run into someone selling […]

How Power Words Can Help You Sell

powerful, strong woman

We know great marketing copy when we see it. With just a few words, brands are able to appeal to our deepest desires, personal goals, and hopes to be our best. Without even blinking or thinking twice, we’re ready to click ‘add to cart’ or ‘learn more.’ And it’s because of great copywriting. How do […]

21 Call to Action Examples and 3 Rules for Effective CTAs

Act Now - Red Button

I started this article looking for 101 call to action examples. My plan was to review the all-time great copywriting controls and find the calls to action that made them so effective. After all, they were written by the historical greats. But I hadn’t read more than a handful of mailings when I discovered something […]

Two Words To Turn Ho-Hum into Powerful Copywriting

people

Two words are all that stand between you and better copy. What are they? I won’t keep you in suspense. It’s a simple two-word question: “So what?” Asking yourself this one simple question will dramatically improve your copy. And yield powerful copywriting. It doesn’t matter if you’re writing an email to a colleague, a memo […]