5 Tips for Injecting the Like-Factor into Your Sales Co...

It’s true. We buy from people we like. Not the ones who give us the best deal or the best...

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How to Create Winning Headlines in 9 Simple Steps

Imagine a newspaper or magazine with no headlines. Imagine a print ad with no headlines. Imagine a...

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5 Common Objections Your Sales Page Must Overcome to Ma...

What’s the most important task of sales copy? Driving sales, of course. And what’s the number...

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How To Write Cool Copy For Unsexy Stuff

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust...

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The Marketer’s Guide to Leveraging the Know-Factor in...

They say your prospects need to know, like, and trust you before they’ll buy. Most marketers pay...

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Add This Persuasive Power Tool to Your Sales Pages

Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince...

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How a Pro Marketer Would Sell a Used Workout Machine on...

It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get...

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How to Establish a ‘Control’ Landing Page for a New...

You’ve got a new service or a new product. You’re going to drive traffic to a new landing page...

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The Secret to Avoiding Content Writer’s Block

Let me guess… You need content. Lots of it. But the mere fact that you need it — in high volume...

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