5 Common Objections Your Sales Page Must Overcome to Ma...

What’s the most important task of sales copy? Driving sales, of course. And what’s the number...

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How To Write Cool Copy For Unsexy Stuff

Are you writing or curating content for a company with a seemingly unsexy product or service? Trust...

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The Marketer’s Guide to Leveraging the Know-Factor in...

They say your prospects need to know, like, and trust you before they’ll buy. Most marketers pay...

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Add This Persuasive Power Tool to Your Sales Pages

Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince...

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How a Pro Marketer Would Sell a Used Workout Machine on...

It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get...

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How to Establish a ‘Control’ Landing Page for a New...

You’ve got a new service or a new product. You’re going to drive traffic to a new landing page...

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The Secret to Avoiding Content Writer’s Block

Let me guess… You need content. Lots of it. But the mere fact that you need it — in high volume...

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Is Hick’s Law Damaging Your Landing Page Results?

There’s a rule of thumb marketers have been using for years. It’s called Hick’s Law, and...

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When You’re Serious About Maximizing ROI, Start H...

It’s not a scientific equation but it’s mostly predictable: Deep Digging = High Conversion To...

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