AIDA: A Proven Copywriting Formula for Generating Leads and Revenue

Tango

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re new to copywriting, or you’re a copywriter staring at a blank page, the AIDA copywriting formula is an “old standard” that routinely produces rock-solid results. You can use AIDA for every type of direct response ad: sales page, squeeze page, […]

The Dynamic Power of Headline Influencers

headline influencers feature

Have you ever tried hitting a moving object, except the moving object is a millisecond glance? That’s what crafting digital headlines feels like, at least for some of us. Internet surfers glide through dozens of headlines daily, stopping to click only when… Only when what? When they see how many people tweeted it? When a […]

Writing a Guarantee That Converts

Hand and stamp Guarantee

Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your customers and inspires trust. It’s much more than a return policy with strings attached. The guarantee is possibly the strongest sales tool anyone can leverage. It tells the prospect that […]

What 7 Legendary Copywriters Can Teach Us About Web Copy

keyboard

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have changed. We have to deal […]

Can These Old-School Ads Help Your Bottom Line Today?

old-school ads

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then run the other way. It’s true that innovative, cutting edge technology can make marketing easier (sometimes), but when it comes to direct marketing techniques, what worked 100 years ago (in those old-school ads we often roll our eyes at) […]

Fascinate, Tease & Shoot to Kill! How to Use Bullets for Better Results

inforgraphic design

Think about the last time you read some copy and bought the product. It likely had a headline, an offer, a call to action, plus some body copy. And if it was effective copy, it also likely had bullets. Bullets are simply short, bite-sized pieces of copy that focus the reader’s attention on key features […]

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

increase conversions

We all have grand schemes to start split-testing. We get all the software setup, get excited about increasing our conversions, and then… … things get busy again and we forget. That’s why I’d like to reveal seven tests I’ve personally done either on my own sites or with my clients that have all achieved conversion increases […]

The Little-Known Trick for Higher-Quality Content and Landing Pages

research for better copywriting

There’s a little-known “trick” for higher-quality content and better-converting landing pages. The best writers swear by it. Non-writers avoid it like the plague. What is it? Research. When I first became a freelance copywriter, I had a hard time with research. I knew I needed to do a lot of it, but I didn’t know […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]