Put the Power of Story In Your Sales Copy

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on...

Continue reading...

5 Tips to Boost the Credibility of Your Sales Messages ...

It’s tricky. Why would people believe your sales messages? You’re just trying to sell them...

Continue reading...

Create Loyal Customers and Raving Fans With Just Your W...

How do you turn casual browsers into loyal customers who rave about you to their social circles?...

Continue reading...

How to Make Effective Calls to Action in Every Channel

You’ve heard it before. No communication should ever leave your office without a call to...

Continue reading...

“Say What!?” Why WHAT You Say In Your Sales Copy Ma...

When it comes to writing effective sales copy — the kind that moves people to action — knowing...

Continue reading...

6 Tantalizing Techniques for Writing Seductive Sales Co...

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product...

Continue reading...

Direct Response Versus Branding: How to Write No-Hype C...

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I...

Continue reading...

The Secret to High-Impact Sales Copy (Hint: Your Custom...

I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it...

Continue reading...

9 Tools that No Serious Online Writer Should Be Without

When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it...

Continue reading...
Get conversion optimization & A/B testing articles FREE >>>