How to Make Effective Calls to Action in Every Channel

You’ve heard it before. No communication should ever leave your office without a call to...

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“Say What!?” Why WHAT You Say In Your Sales Copy Ma...

When it comes to writing effective sales copy — the kind that moves people to action — knowing...

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6 Tantalizing Techniques for Writing Seductive Sales Co...

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product...

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Direct Response Versus Branding: How to Write No-Hype C...

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I...

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The Secret to High-Impact Sales Copy (Hint: Your Custom...

I have bad news and good news. First the bad: It doesn’t matter how good your sales copy, it...

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9 Tools that No Serious Online Writer Should Be Without

When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it...

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5 Tips for Injecting the Like-Factor into Your Sales Co...

It’s true. We buy from people we like. Not the ones who give us the best deal or the best...

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How to Create Winning Headlines in 9 Simple Steps

Imagine a newspaper or magazine with no headlines. Imagine a print ad with no headlines. Imagine a...

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5 Common Objections Your Sales Page Must Overcome to Ma...

What’s the most important task of sales copy? Driving sales, of course. And what’s the number...

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