How to Use Features and Benefits to Gain Higher Conversions

features-and-benefits-home

You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well, imagine—like many other Americans—you’ve decided to stop renting and take the recommended path to purchase a home… The first thing you’ll likely do is hire a real estate agent to […]

The Pro Copywriting Trick that Gets Prospects to Say Yes

Car sale

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service, you must understand some basic selling skills. One of these is understanding your potential client. You might think you have a decent sense of who they are and you might have some demographic or psychographic data. That’s all fine, […]

CoSchedule–The Content Marketing Editorial Calendar to Beat All Others?

calendar and pen 2 - Tatarnikov

Are you using an editorial calendar for content management yet? As a blog owner or content marketer, you might have a love-hate relationship with the process of running your blog and juggling multiple content providers and social media platforms. It isn’t easy and it usually involves several tools. That’s why I was so excited to […]

10 Reasons to Use TONS of Copy on Your Landing Pages

movable type

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks and blocks of photos with very little copy. Oh wait! That’s Pinterest, not a landing page. You’ve probably noticed, the overwhelming majority of web pages don’t look like Pinterest. They […]

Are You Unknowingly Using Bait-and-Switch Marketing?

pig

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]

Why Your Marketing Generates Yawns, Not Sales

buyers ask what's in it for me

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The Legend.” An excellent marketer and copywriter, Andrew hired me to write some copy and he gave me a checklist… One item: Always answer the most important question the customer is asking: What’s in it for me? As a […]

When Fear-Based Marketing Stops Working, Try This Instead

fear-based-marketing

If you have any copywriting training, you’ve probably been taught to find the emotional “pain button” of your prospect … and push it until they’re practically begging for your solution. While this technique is actually quite effective to capture attention and get sales, if you’re using it too much, you may be hurting your repeat […]

How to Write Like a Hipster (And Be Professional Too!)

hip yet professional

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A hipster is found at an underground club in an indie urban neighborhood, rather than in a suburban shopping mall. […]

The Key to Creating Loyal Customers

loyal cusotmers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at these findings from the European Management Journal: The cost of acquisition happens only at the beginning of a relationship, so the longer the relationship, the lower the cost. Long-term customers help spread free word-of-mouth promotions and bring in referrals. Regular customers […]