Two Words To Turn Ho-Hum into Powerful Copywriting

Two words are all that stand between you and better copy. What are they? I won’t keep you in...

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Talking Salesmanship: John Carlton on the (Un)Importanc...

Welcome to Part 2 of my interview with marketing legend John Carlton. In the first installment,...

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Talking Salesmanship: John Carlton on the Art of Feedin...

You may bristle at some of the ideas covered in this interview. If you do,  it’s a really...

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Are You Committing This Business Writing “Sin”?

Marketing is all about communication. And when it comes to business writing, communicating your...

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What’s In A Name? How To Use Naming Conventions To Co...

When parents welcome a new baby into the world, they grace their child with a name. My parents...

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10 Tips to Energize Boring Copy (And Increase Sales by ...

If you’re serious about marketing, then every word of copy has only one purpose: persuade the...

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Put the Power of Story In Your Sales Copy

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on...

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5 Tips to Boost the Credibility of Your Sales Messages ...

It’s tricky. Why would people believe your sales messages? You’re just trying to sell them...

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Create Loyal Customers and Raving Fans With Just Your W...

How do you turn casual browsers into loyal customers who rave about you to their social circles?...

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