16 Rules to Make Your Email Rock

Go! Go! Go!

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But ultimately indispensable—even in the age of Twitter. Email remains a potent and powerful marketing weapon in spite of the daily deluge of spam emails in our inboxes. The beauty of email marketing? You can test like crazy so you […]

Does Your Marketing Have Personality? Why It’s Important and How to Do It

nerdy woman

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going to visit a website and/or visit a store. If I get to a store and the sales assistants are generally bored and disinterested, I’m walking out. If I visit a website and I get zero information about the […]

Your Simple 5-Point Checklist For Better Converting Copy

chess

Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email opt-in, etc). Of course, nothing […]

10 Tempting Reasons to Take Your Copy Seriously

Focus on the Priorities

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and copywriters put words on a page—but it’s true. According to an article in Forbes, the top paying medical specialty is orthopedic surgery with an average annual salary of $464,500; next was invasive cardiology with $461,364 per annum. That’s […]

How to Use Features and Benefits to Gain Higher Conversions

features-and-benefits-home

You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well, imagine—like many other Americans—you’ve decided to stop renting and take the recommended path to purchase a home… The first thing you’ll likely do is hire a real estate agent to […]

The Pro Copywriting Trick that Gets Prospects to Say Yes

Car sale

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service, you must understand some basic selling skills. One of these is understanding your potential client. You might think you have a decent sense of who they are and you might have some demographic or psychographic data. That’s all fine, […]

CoSchedule–The Content Marketing Editorial Calendar to Beat All Others?

calendar and pen 2 - Tatarnikov

Are you using an editorial calendar for content management yet? As a blog owner or content marketer, you might have a love-hate relationship with the process of running your blog and juggling multiple content providers and social media platforms. It isn’t easy and it usually involves several tools. That’s why I was so excited to […]

10 Reasons to Use TONS of Copy on Your Landing Pages

movable type

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks and blocks of photos with very little copy. Oh wait! That’s Pinterest, not a landing page. You’ve probably noticed, the overwhelming majority of web pages don’t look like Pinterest. They […]

Are You Unknowingly Using Bait-and-Switch Marketing?

pig

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]