Are You Committing This Business Writing “Sin”?

Marketing is all about communication. And when it comes to business writing, communicating your...

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What’s In A Name? How To Use Naming Conventions To Co...

When parents welcome a new baby into the world, they grace their child with a name. My parents...

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10 Tips to Energize Boring Copy (And Increase Sales by ...

If you’re serious about marketing, then every word of copy has only one purpose: persuade the...

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Put the Power of Story In Your Sales Copy

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on...

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5 Tips to Boost the Credibility of Your Sales Messages ...

It’s tricky. Why would people believe your sales messages? You’re just trying to sell them...

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Create Loyal Customers and Raving Fans With Just Your W...

How do you turn casual browsers into loyal customers who rave about you to their social circles?...

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How to Make Effective Calls to Action in Every Channel

You’ve heard it before. No communication should ever leave your office without a call to...

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“Say What!?” Why WHAT You Say In Your Sales Copy Ma...

When it comes to writing effective sales copy — the kind that moves people to action — knowing...

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6 Tantalizing Techniques for Writing Seductive Sales Co...

It happens to all of us. We’ve developed a new product. We’ve worked hard to get the product...

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