Your Brain and Effective Calls To Action: What Works Best and Why

3d rendered depiction of Stem Cells and a human figure.

Do you ever read the Buffer blog? If not, you should. Here’s why. When I was originally planning this article, the idea was to dive really deep into the psychological research behind calls to action that work. Originally, the plan was to get quotes and snippets from people who’ve tested hundreds of calls to action—people […]

7 Tips for Writing Effective Short Copy

Short Copy

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary. Here are some examples: Price: […]

Is Copy Dead? The Surprising Answer …

Fainted man

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much to my chagrin, copywriters. Writing in USA Today, Michael Wolff states: “We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe this is the reason: There […]

16 Rules to Make Your Email Rock

Go! Go! Go!

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But ultimately indispensable—even in the age of Twitter. Email remains a potent and powerful marketing weapon in spite of the daily deluge of spam emails in our inboxes. The beauty of email marketing? You can test like crazy so you […]

Does Your Marketing Have Personality? Why It’s Important and How to Do It

nerdy woman

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going to visit a website and/or visit a store. If I get to a store and the sales assistants are generally bored and disinterested, I’m walking out. If I visit a website and I get zero information about the […]

Your Simple 5-Point Checklist For Better Converting Copy

chess

Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email opt-in, etc). Of course, nothing […]

10 Tempting Reasons to Take Your Copy Seriously

Focus on the Priorities

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and copywriters put words on a page—but it’s true. According to an article in Forbes, the top paying medical specialty is orthopedic surgery with an average annual salary of $464,500; next was invasive cardiology with $461,364 per annum. That’s […]

How to Use Features and Benefits to Gain Higher Conversions

features-and-benefits-home

You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well, imagine—like many other Americans—you’ve decided to stop renting and take the recommended path to purchase a home… The first thing you’ll likely do is hire a real estate agent to […]

The Pro Copywriting Trick that Gets Prospects to Say Yes

Car sale

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service, you must understand some basic selling skills. One of these is understanding your potential client. You might think you have a decent sense of who they are and you might have some demographic or psychographic data. That’s all fine, […]