Are You Unknowingly Using Bait-and-Switch Marketing?

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many...

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Why Your Marketing Generates Yawns, Not Sales

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The...

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When Fear-Based Marketing Stops Working, Try This Inste...

If you have any copywriting training, you’ve probably been taught to find the emotional “pain...

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How to Write Like a Hipster (And Be Professional Too!)

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is...

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The Key to Creating Loyal Customers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at...

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AIDA: A Proven Copywriting Formula for Generating Leads...

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re...

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The Dynamic Power of Headline Influencers

Have you ever tried hitting a moving object, except the moving object is a millisecond glance?...

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Writing a Guarantee That Converts

Regardless of what many businesses believe, a guarantee is more than a promise to return the...

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What 7 Legendary Copywriters Can Teach Us About Web Cop...

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing...

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