35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?

modality-theme-images

What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation. It actually means that—whether […]

4 Reasons Your Traffic Is Increasing But Not Your Conversions

trends

Traffic and conversions. That’s what we want. And we usually start at the beginning, with traffic. I agree. Traffic is great. Have you ever logged into Google Analytics on a Monday morning and found something like this waiting for you?

Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions

featured

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable. However, when you […]

5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers

stubborn - placeit feature

We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on your list or become readers of your blog but never take action and spend money. The bad part is, these “stubborn buyers” make up a large portion of the people […]

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)

happiness

In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s vital for conversion to determine what happiness really means in the mind of your website visitor. For that article, I dipped into the worlds of golf and vehicles in the […]

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)

happiness

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew can market pretty much anything but one area of specialization is golf. In golf, it’s not hugely difficult to sell happiness. You can tell golfers they will hit the ball “longer than […]

Let Me Press Your Buttons: 6 Rules for Clickable CTA Buttons

Action button

What’s the different between success and failure? Or being the “best-of-the-best” and the dreaded somewhere in the middle? In my experience, it’s a combination of hard work and attention to detail. In a variation of the 80/20 rule, an extra 20% effort often places you in to the hallowed ground of the super-achiever. Paying close […]

Headlines for Maximum Conversion: Tips, Templates & Tactics

headlines

Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a direct response copywriter is to persuade as many readers/viewers/listeners to take the next step in the buying process. Your job as a marketer is to maximize ROI for your company or client. And that means maximizing conversion. How does […]

Your Campaign Failed? GREAT!

dangerous experiment

“The problem with most copywriters is they don’t think in terms of selling,” says David Ogilvy in his video titled We Sell or Else. “They’ve never written direct response. They’ve never tasted blood.” When Ogilvy says, almost enthusiastically, “they’ve never tasted blood,” he’s talking about failure. Ogilvy founded one of the world’s most successful ad agencies, […]