Headlines for Maximum Conversion: Tips, Templates &...

Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a...

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Your Campaign Failed? GREAT!

“The problem with most copywriters is they don’t think in terms of selling,” says David...

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2 Ways to Craft Successful Sales Copy: Which is Right f...

As a direct response copywriter, my job is to persuade people to buy a product or use a...

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The Problems You Face as a Marketer… And They’re Se...

On the “most difficult tasks on the planet” scale, I place marketing toward the top. It’s not...

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Your Brain and Effective Calls To Action: What Works Be...

Do you ever read the Buffer blog? If not, you should. Here’s why. When I was originally...

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7 Tips for Writing Effective Short Copy

Long copy versus short copy… which converts better? The answer is often debated, but there’s...

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Is Copy Dead? The Surprising Answer …

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much...

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16 Rules to Make Your Email Rock

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But...

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Does Your Marketing Have Personality? Why It’s Import...

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going...

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