Oops! Are You Applying The Right Advice To The WRONG Headlines?

behind-the-headlines-fi

Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not all headlines are the same. The type of headline you use on a landing page isn’t the same as you would use for a blog article. The type of headline […]

How Using Action Verbs Makes Content More Powerful

double the power of your content

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It turns out that getting active isn’t just good for your health; it’s good for your writing. At least that’s the common wisdom when it comes to marketing […]

Tell Stories That Convert: How to Add Narrative to Your Site

Rdio

Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

How to Write High-Converting Copy Without the Hype

no hype  Truth

These tips WILL skyrocket your conversions! Marketing firms HATE him. Copywriter reveals simple conversion tactic that never fails! Five secrets to becoming a superhero copywriter… you WON’T BELIEVE number four! I’m so fed up of the awful, hypey, clickbait headlines that are all over the internet. You could argue that the over-exaggerated claims and attention-drawing […]

39 Writing Techniques That Drive More Conversions from Your Website Copy

writing, copywriting

Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy.

Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

copywriting 2 590

It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can you really afford to pass up any change — even minor — that could make a massive difference to your conversion rate? No, we didn’t […]

5 Things to Learn from Direct-Response Copywriters

dr copywriting 590

Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response copywriting.

Stop Jargon From Killing Your Conversions

Keep It Simple written on the road

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case in this post, I’ll also […]

How To Put The UNIQUE In Your Unique Value Proposition

glowing bulb uniqueness concept on wooden background

According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading. In other words, it’s kind of a big deal. When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen […]