How To Increase Conversions By Forgetting The CTA

Forget the CTA

Your target customer has zero interest in your CTA. He/she doesn’t particularly care about the call, the signup, or even the purchase. He/she isn’t really concerned about whether your CTA copy matches the value proposition. Your target customer is uninterested in your conversion optimization efforts. You know this. Why am I telling you anyway?

20 Copywriting Lessons from Stephen King

20 copywriting lessons from Stephen King

Shock! Horror!  That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of the best books around about writing. It’s about the development of his writing career and writing tips and it’s called On Writing. And I reckon, it’s not just good for […]

Oops! Are You Applying The Right Advice To The WRONG Headlines?


Whether we’re discussing copy, conversions, landing pages, SEO, content marketing, etc., headlines nearly always come up as a crucial piece of the puzzle. But not all headlines are the same. The type of headline you use on a landing page isn’t the same as you would use for a blog article. The type of headline […]

Double the Power of Your Content with This One Change

double the power of your content

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It turns out that getting active isn’t just good for your health; it’s good for your writing. At least that’s the common wisdom when it comes to marketing […]

Tell Stories That Convert: How to Add Narrative to Your Site


Storytelling is the reigning buzzword in design circles these days. It is cited as a powerful technique for designing user experiences, developing user personas and uniting a creative team around the same goal. Thanks to its high persuasive potential, succeeding where facts alone cannot, storytelling is also an effective tool for creating landing pages that […]

How to Write High-Converting Copy Without the Hype

no hype  Truth

These tips WILL skyrocket your conversions! Marketing firms HATE him. Copywriter reveals simple conversion tactic that never fails! Five secrets to becoming a superhero copywriter… you WON’T BELIEVE number four! I’m so fed up of the awful, hypey, clickbait headlines that are all over the internet. You could argue that the over-exaggerated claims and attention-drawing […]

39 Writing Techniques That Drive More Conversions from Your Website Copy

writing, copywriting

Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy.

Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

copywriting 2 590

It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can you really afford to pass up any change — even minor — that could make a massive difference to your conversion rate? No, we didn’t […]

5 Things to Learn from Direct-Response Copywriters

dr copywriting 590

Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response copywriting.

Stop Jargon From Killing Your Conversions

Keep It Simple written on the road

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case in this post, I’ll also […]

How To Put The UNIQUE In Your Unique Value Proposition

glowing bulb uniqueness concept on wooden background

According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading. In other words, it’s kind of a big deal. When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen […]

The Impact of Headlines and Tone of Voice on Conversion

tone of voice

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.

Quick Tips for Copywriting that Actually Converts

Quick Tips to Improve Copywriting for Better Conversions

Conversion centered copywriting — all marketers want to use this to promote products and services and drive subscribers and sales. But if you’re feeling like your writing is a bit blah, how can you lift it from the doldrums? Check out these quick fixes as a starting point.

10 Fill-In-The-Blank Headlines That Convert

fill in blank

Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing

3 Questions You Need To Answer About Your Target Audience

target audience ce feature

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your conversion rate. A thorough understanding of your product or service provides A thorough understanding of your target customer Over the years, I’ve discovered that virtually every business successful enough to hire a legitimate copywriter has #1 down. They […]

Don’t Create a Call to Action & Other Advanced CTA Tips

cta - dont call to action

Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to […]

Click Magnets: 12 Landing Page Elements That Ensure Conversions

social meme

We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates ranging from 1 to 5%. […]

5 Lessons From A Website Update That Went Viral [Case Study]

creative website

Every now and then, a website update goes live, making competitors slap themselves on the forehead, saying, “Huh, I wish I’d done that!” Many of these sites, such as Netflix and Amazon, are out of reach of the average person in that they grow so rapidly that lots of investment, contacts and substantial infrastructure quickly become essential. […]

SEO v HEO (Human Eye Optimization) and How it Affects CRO

ask jeeves search queries seo

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of them named after fuzzy animals, have made sure of that. However, that hasn’t solved an issue that many writers, designers and webmasters deal with on a daily basis. That issue is the question of whether or not web content should primarily […]

How to Leverage Storytelling for eCommerce Success


People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to […]

The Science Behind High-Performing Headlines


Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data […]

5 Tips For Writing Copy That Converts

Vintage typewriter

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the […]

7 Pro Tips to Make Your Landing Page Profitable

BETTER landing pages feature

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

5 Proven Headline Techniques To Skyrocket Your Conversion Rate


Have you ever had the feeling that you just can’t seem to master the art of headlines? Perhaps you’ve thought to yourself, “I have all this useful information available, but how do I turn this data and technique into a masterful slate of high-converting headlines?” I hate to break it to you, but you’re doing […]

How to Take Your Landing Page from Meh to Marvelous

landing page feature

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions. When content creates […]

7 Best Services For One-Click Landing Pages That Convert


You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page and perhaps even performed some A/B testing on a page you made. You also might have been less than impressed with the results. As I discussed in a previous article

Newbie Growth Hacker Series: Landing Pages that Convert [Part 2 of 3]

newbie growth hacker guide landing pages

In the first article of this series, we helped you set up ads to growth hack your way to more traffic on your landing pages. If you implemented that advice, we hope you’ve seen an increase in quality traffic, along with a boost in your bottom-line ROI simply by the fact that a big part […]

35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?


What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation. It actually means that—whether […]

4 Reasons Your Traffic Is Increasing But Not Your Conversions


Traffic and conversions. That’s what we want. And we usually start at the beginning, with traffic. I agree. Traffic is great. Have you ever logged into Google Analytics on a Monday morning and found something like this waiting for you?

Making Every Word Count: 3 Copywriting Must-Dos for Maximizing Conversions


When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From writing in the first person to using short paragraphs to keeping your language crisp and easy to understand, copywriting tips are endless. Most of these will help your copy be readable, interesting, even memorable. However, when you […]

5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers

stubborn - placeit feature

We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on your list or become readers of your blog but never take action and spend money. The bad part is, these “stubborn buyers” make up a large portion of the people […]

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 2)


In part one of this blog series, I detailed the “conversion importance” of discovering what really makes your potential client or customer deliriously happy. It’s vital for conversion to determine what happiness really means in the mind of your website visitor. For that article, I dipped into the worlds of golf and vehicles in the […]

Defining Happiness: The Oft-Forgotten Key to Conversion (Part 1)


Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still says): you must always be selling happiness. Andrew can market pretty much anything but one area of specialization is golf. In golf, it’s not hugely difficult to sell happiness. You can tell golfers they will hit the ball “longer than […]

Let Me Press Your Buttons: 6 Rules for Clickable CTA Buttons

Action button

What’s the different between success and failure? Or being the “best-of-the-best” and the dreaded somewhere in the middle? In my experience, it’s a combination of hard work and attention to detail. In a variation of the 80/20 rule, an extra 20% effort often places you in to the hallowed ground of the super-achiever. Paying close […]

Headlines for Maximum Conversion: Tips, Templates & Tactics


Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a direct response copywriter is to persuade as many readers/viewers/listeners to take the next step in the buying process. Your job as a marketer is to maximize ROI for your company or client. And that means maximizing conversion. How does […]

Your Campaign Failed? GREAT!

dangerous experiment

“The problem with most copywriters is they don’t think in terms of selling,” says David Ogilvy in his video titled We Sell or Else. “They’ve never written direct response. They’ve never tasted blood.” When Ogilvy says, almost enthusiastically, “they’ve never tasted blood,” he’s talking about failure. Ogilvy founded one of the world’s most successful ad agencies, […]

2 Ways to Craft Successful Sales Copy: Which is Right for You?

ogilvy ad

As a direct response copywriter, my job is to persuade people to buy a product or use a service. More specifically, I want the reader to provide their email, buy something on the spot, pick up the phone, or contact the company. Fortunately, there’s more than just one way to do that. On occasion, direct […]

The Problems You Face as a Marketer… And They’re Serious

man screaming at computer

On the “most difficult tasks on the planet” scale, I place marketing toward the top. It’s not as difficult as brain surgery or growing grass in Phoenix in July. But successful marketing is certainly more difficult than memorizing entire Shakespeare sonnets or contemplating the origin of the solar system. Marketing—specifically maximizing conversion—can be extremely difficult. […]

Your Brain and Effective Calls To Action: What Works Best and Why

3d rendered depiction of Stem Cells and a human figure.

Do you ever read the Buffer blog? If not, you should. Here’s why. When I was originally planning this article, the idea was to dive really deep into the psychological research behind calls to action that work. Originally, the plan was to get quotes and snippets from people who’ve tested hundreds of calls to action—people […]

7 Tips for Writing Effective Short Copy

Short Copy

Long copy versus short copy… which converts better? The answer is often debated, but there’s only one truth when it comes to copy length. It depends. Depending on your product, target market, advertising medium, goals of your copy, and a million other factors, the length that’s most effective will vary. Here are some examples: Price: […]

Is Copy Dead? The Surprising Answer …

Fainted man

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much to my chagrin, copywriters. Writing in USA Today, Michael Wolff states: “We just don’t look at advertising, respond to it, or believe it, as much as we once did, wherever it appears. Maybe this is the reason: There […]

16 Rules to Make Your Email Rock

Go! Go! Go!

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But ultimately indispensable—even in the age of Twitter. Email remains a potent and powerful marketing weapon in spite of the daily deluge of spam emails in our inboxes. The beauty of email marketing? You can test like crazy so you […]

Does Your Marketing Have Personality? Why It’s Important and How to Do It

nerdy woman

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going to visit a website and/or visit a store. If I get to a store and the sales assistants are generally bored and disinterested, I’m walking out. If I visit a website and I get zero information about the […]

Your Simple 5-Point Checklist For Better Converting Copy


Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email opt-in, etc). Of course, nothing […]

10 Tempting Reasons to Take Your Copy Seriously

Focus on the Priorities

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and copywriters put words on a page—but it’s true. According to an article in Forbes, the top paying medical specialty is orthopedic surgery with an average annual salary of $464,500; next was invasive cardiology with $461,364 per annum. That’s […]

How to Use Features and Benefits to Gain Higher Conversions


You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well, imagine—like many other Americans—you’ve decided to stop renting and take the recommended path to purchase a home… The first thing you’ll likely do is hire a real estate agent to […]

The Pro Copywriting Trick that Gets Prospects to Say Yes

Car sale

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service, you must understand some basic selling skills. One of these is understanding your potential client. You might think you have a decent sense of who they are and you might have some demographic or psychographic data. That’s all fine, […]

CoSchedule–The Content Marketing Editorial Calendar to Beat All Others?

calendar and pen 2 - Tatarnikov

Are you using an editorial calendar for content management yet? As a blog owner or content marketer, you might have a love-hate relationship with the process of running your blog and juggling multiple content providers and social media platforms. It isn’t easy and it usually involves several tools. That’s why I was so excited to […]

10 Reasons to Use TONS of Copy on Your Landing Pages

movable type

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in marketing, every landing page would comprise blocks and blocks of photos with very little copy. Oh wait! That’s Pinterest, not a landing page. You’ve probably noticed, the overwhelming majority of web pages don’t look like Pinterest. They […]

Are You Unknowingly Using Bait-and-Switch Marketing?


It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]