How to Write High-Converting Copy Without the Hype

no hype  Truth

These tips WILL skyrocket your conversions! Marketing firms HATE him. Copywriter reveals simple conversion tactic that never fails! Five secrets to becoming a superhero copywriter… you WON’T BELIEVE number four! I’m so fed up of the awful, hypey, clickbait headlines that are all over the internet. You could argue that the over-exaggerated claims and attention-drawing […]

39 Writing Techniques That Drive More Conversions from Your Website Copy

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Your most powerful marketing tool is copy — words, sentences, and paragraphs. Your website has the potential to either drive sales or drive away customers. It all depends on how well you can create that copy.

Quick Copywriting Tweaks Proven to Lift Conversions 30% or More

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It may surprise you, but even small tweaks in your website copywriting can increase conversion rates by 30% and upwards. And with margins being as tight as they are, can you really afford to pass up any change — even minor — that could make a massive difference to your conversion rate? No, we didn’t […]

5 Things to Learn from Direct-Response Copywriters

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Direct-response copywriting is killer. In today’s world of content shock and content proliferation, we need to learn a few things from the world of direct-response copywriting.

Stop Jargon From Killing Your Conversions

Keep It Simple written on the road

Jargon. Verbiage. Policy speak. Whatever you call it, we all encounter it on a daily basis. Why? There are at least three reasons why companies of all sizes use jargon on their websites, and they’re all fallacies. As well as taking a look at why I believe that’s the case in this post, I’ll also […]

How To Put The UNIQUE In Your Unique Value Proposition

glowing bulb uniqueness concept on wooden background

According to ConversionXL, value proposition is the #1 factor influencing whether a visitor to your website will “peace out” or continue reading. In other words, it’s kind of a big deal. When visitors reach your homepage, you have only a few seconds to catch their attention. This requires you to be something they haven’t seen […]

The Impact of Headlines and Tone of Voice on Conversion

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Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.

Quick Tips for Copywriting that Actually Converts

Quick Tips to Improve Copywriting for Better Conversions

Conversion centered copywriting — all marketers want to use this to promote products and services and drive subscribers and sales. But if you’re feeling like your writing is a bit blah, how can you lift it from the doldrums? Check out these quick fixes as a starting point.

10 Fill-In-The-Blank Headlines That Convert

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Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing