3 Questions You Need To Answer About Your Target Audien...

Let’s pretend you just hired me as a copywriter. I only need two things to skyrocket your...

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Don’t Create a Call to Action & Other Advanc...

Small yet mighty. Second in importance only to the headline, this conversion element has the power...

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Click Magnets: 12 Landing Page Elements That Ensure Con...

We have been told so many times that the average website can get conversion rates between 2 to 4%,...

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5 Lessons From A Website Update That Went Viral [Case S...

Every now and then, a website update goes live, making competitors slap themselves on the forehead,...

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SEO v HEO (Human Eye Optimization) and How it Affects C...

The days of keyword stuffing are long gone. Google’s series of algorithm updates, most of...

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How to Leverage Storytelling for eCommerce Success

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you...

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The Science Behind High-Performing Headlines

Crafting great headlines is as much art as it is science. You have to intrigue people on an...

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5 Tips For Writing Copy That Converts

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about...

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7 Pro Tips to Make Your Landing Page Profitable

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates...

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