Making Every Word Count: 3 Copywriting Must-Dos for Max...

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From...

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5 Conversion Tweaks That Turn Stubborn Prospects Into H...

We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse...

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How to Always Be Selling Happiness

In part one of this blog series, I detailed the “conversion importance” of discovering what...

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Always Be Selling Happiness, and Other Copywriting Secr...

Andrew Wood, the marketer who introduced me to direct response copywriting always said (and still...

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Let Me Press Your Buttons: 6 Rules for Clickable CTA Bu...

What’s the different between success and failure? Or being the “best-of-the-best” and the...

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Headlines for Maximum Conversion: Tips, Templates &...

Whether you’re a copywriter or a marketer, conversion is ultimately your business. My goal as a...

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Marketing is ONLY For the Brave and Thick-Skinned: Take...

“The problem with most copywriters is they don’t think in terms of selling,” says David...

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2 Ways to Craft Successful Sales Copy: Which is Right f...

As a direct response copywriter, my job is to persuade people to buy a product or use a...

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The Problems You Face as a Marketer… And They’re Se...

On the “most difficult tasks on the planet” scale, I place marketing toward the top. It’s not...

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