9 Tools that No Serious Online Writer Should Be Without
When it comes to writing for the web, competition is steadily growing fierce. We’ve had it...
Continue reading...5 Tips for Injecting the Like-Factor into Your Sales Co...
It’s true. We buy from people we like. Not the ones who give us the best deal or the best...
Continue reading...How to Create Winning Headlines in 9 Simple Steps
Imagine a newspaper or magazine with no headlines. Imagine a print ad with no headlines. Imagine a...
Continue reading...5 Common Objections Your Sales Page Must Overcome to Ma...
What’s the most important task of sales copy? Driving sales, of course. And what’s the number...
Continue reading...How To Write Cool Copy For Unsexy Stuff
Are you writing or curating content for a company with a seemingly unsexy product or service? Trust...
Continue reading...The Marketer’s Guide to Leveraging the Know-Factor in...
They say your prospects need to know, like, and trust you before they’ll buy. Most marketers pay...
Continue reading...Add This Persuasive Power Tool to Your Sales Pages
Traditionally, direct response focuses on benefits: Pile on the benefits, and you can convince...
Continue reading...How a Pro Marketer Would Sell a Used Workout Machine on...
It doesn’t matter whether you are writing offers for a Fortune 500 company or Craigslist. To get...
Continue reading...How to Establish a ‘Control’ Landing Page for a New...
You’ve got a new service or a new product. You’re going to drive traffic to a new landing page...
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