Do Emotions Sell? Or Are They Just Entertainment?

Most of us don’t like over-hyped sales pitches. We avoid used car salesmen…. We fast forward...

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Improve Your Email Marketing With a Clean Prospect List

If you’re a regular reader of CrazyEgg, you already know the importance of building an email...

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Are You Unknowingly Using Bait-and-Switch Marketing?

It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many...

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It’s Easy To Promise The Impossible (Lessons from Fra...

The other week I was watching the animated remake of “Frankenweenie”—a favorite film from my...

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Selling With Video: A Video Interview

Mason Duchatschek knows how to sell. Co-author of the book, Sales Utopia, Mason’s ideas and...

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Closing the Perception Gap, Closing the Sale

What are the elements that make the biggest difference in your conversion rate? You might be...

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5 Ways to Use Images for Better Conversions

“Focus on the purpose of the images, and you will turn photos from window dressing into key...

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Checkout Page Design: What *Not* to Do

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to...

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The Key to Creating Loyal Customers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at...

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