The CRO’s Persuasion Guidebook, Part 2

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Yesterday, I shared Part 1 of the CRO’s Persuasion Guidebook. If you missed it, I highly recommend that you read it. Today, we dig into more advanced persuasion tactics, namely, ways to adapt your Web content and copy to drive conversions. These are the tactics relied on most by highly profitable brands. Use them to […]

The CRO’s Persuasion Guidebook, Part 1

Hand businessman holding magnet attracting money wing

Is your Web content helping you win clients? Sure, your website and content can boost authority, drive relevant traffic and generate leads. But is it really working for your business? We’re talking ROI here, which is the bottom line for CROs. In most cases, Web pages fail to perform in one of two areas: the […]

6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months

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You’ve heard the expression, “attitude is everything.” It’s one of those inspirational shticks that you hear at the end of Ra-Ra sessions. And, as much as you may not like to hear it, it’s true. When it comes to conversion optimization, I’m a tactical guy. I crave strategy. I meditate on metrics. I eat data […]

7 Conversion Optimization Stats to Guide Your 2015 Strategy

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If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the best places to start is with CRO data from 2014. It’s a good way to discover what worked and what needs tweaking for the new year.

Which eCommerce Services Improve Conversion Rates?

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If you’re looking to start selling online (or in-store) and need a comprehensive, full-featured shopping cart to handle it all for you, you probably do what many new business owners do—you start scouring the Web for options. And there’s certainly no shortage of e-commerce solutions out there. From shopping cart scripts to third-party “bolt on” […]

5 Free Tools Every Conversion Optimizer Should Know About

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Conversion optimizers know about tools — the cool, powerful, and awesome tools that turn visitors into buyers, and traffic into revenue. What good are tools if you don’t know when to use them? If you’re familiar — even just a little bit — with the wild world of CRO, then you know that there are […]

5 Proven Headline Techniques To Skyrocket Your Conversion Rate

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Have you ever had the feeling that you just can’t seem to master the art of headlines? Perhaps you’ve thought to yourself, “I have all this useful information available, but how do I turn this data and technique into a masterful slate of high-converting headlines?” I hate to break it to you, but you’re doing […]

5 Surprising Conversion Rate Optimization Lessons [Case Studies]

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Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.

What You Miss When You Obsess About Conversions

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“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does this help to get more leads?” There isn’t a single meeting focusing on marketing that doesn’t dwell on those questions. There isn’t a business that wasn’t caught napping […]