9 Ways To Decrease Shopping Cart Abandonment On Your eCommerce Website


Any business selling online should learn how to optimize their shopping carts so that as many customers as possible will go through with their purchases. According to a computation on Baymard.com the average abandonment rate for online shopping carts is roughly 65.23% – an overwhelming majority. So what can business owners do to ensure that […]

Is Concealed Contact Information Costing You Conversions?


The location and formatting of the contact information on your website seems like a trivial matter. That is, unless you are a restaurant, a hotel, a mechanic shop or any number of other businesses that rely on inbound calls and emails to drive sales and leads. Failing to provide quick access to contact information is […]

6 Variables To Test On Your Call-To-Action Buttons


We’ve talked about several ways to use images to improve conversion rates before, but perhaps no image is quite as significant in boosting clicks and conversions like the call-to-action button. Done right, the call-to-action button can act as a visual attention-getter that, when paired with a compelling offer, gets people eager to act. But some […]

The 9 Psychological Tricks That Make Visitors Convert


The relationship between marketing and psychology is as old as the fields themselves. Business graduates are required to take Psychology and Consumer Behavior courses so that they can better understand the concepts and processes that determine successful products and sales strategies. Similarly, visitor psyche also plays a vital role in driving conversion. Identifying the stimuli, […]

The Finicky Toddler’s Guide to Boosting Conversions


Meal times are not fun at our house. Besides literally being allergic to more foods than not, my daughter is a VERY finicky eater. That leaves about 5 food options that she’ll willingly eat without making a fuss. What I’ve discovered in trying every trick in the book to inject some variety into her diet […]

How The Role Of The Graphic Designer Must Change On The New Web


Design aesthetics are important but when they compromise usability, it’s customers and ultimately your bottom line that will suffer. For those who have been working with the web since the nineties, you’ll remember that in its infancy, building ‘web pages’ was to many a dark art, and afforded those versed in the practice some respect… […]

Pretend You Are a Mute Salesman and 3 Other Tips to Help Your Landing Page Convert


We all love to see a beautiful landing page. The design, the colors, the grid. But beauty alone isn’t going to make that landing page sell. In fact, a beautiful landing page may actually suck at converting visitors to subscribers or paying customers. To make it sell you need something more. You need to use […]

[Checklist] 10 Elements Every ECommerce Website Should Conversion Test


One of the most frustrating things about website conversion testing is figuring out what to test. Although every website is different, ECommerce websites share some common elements that should always be tested. These elements have proven to affect sales on an eCommerce website regardless of the products or services being sold. Note that in all […]

How To Get Buyers To Take Action With A Strange But Effective Concept


That’s the goal, right?  We want buyers to take action.  The action of buying. But it’s not easy.  Time-starved, highly caffeinated Internet surfers are a tough crowd to pin down.  In most cases, you need them to take action now or they vanish. But here is the strange part, and hear me out here… Perhaps, […]

The #1 Conversion Mistake Most Websites Make


Internet marketing is challenging. Unlike a physical sales process where salespeople talk face to face with customers, internet marketing requires businesses to do everything through a website. You can’t ask customers questions to see where they are in the sales process, and you don’t have the luxury of treating each customer differently based on their […]

6 Reasons Search Engine Traffic Will Flee Your Website


There is a reason that traffic from search engines is hard to please.  Six reasons actually. When a site visitor arrives after being referred by a friend or family member in an email or from Facebook, we call it Referral Traffic.  It’s a warmer lead then the folks that come in cold from Search Engine […]

How to Use Power of Remarketing to Improve Conversion Rates


Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your size – comfortable and stylish.  But the price is a bit too high for your liking.  You reluctantly put them back on the rack and head to the nearest café to grab a bite of lunch before going back […]

Is “Junk Traffic” Destroying Your Conversion Rate And Distorting Your Analytics?


Everyone wants more traffic, but at what cost? Both small businesses and large retailers are learning that quality matters more than quantity – especially when it comes to boosting conversion rates and profits.  In one recent example, watch retailer Dexclusive.com increased its conversion rates by dumping affiliates from China, India and the Phillipines who were […]

9 Website Strategies (Besides Testimonials) for Proving Your Way to More Sales


“Why should I believe you?” There are a lot of questions going through a prospect’s mind when they come to your website. And this is one of the biggies you have to answer (and answer well!) because your prospects are… Numb from being slammed by hundreds of marketing messages each day. Pissed off because they’ve […]

5 Ways To Generate Sales From A Beautiful But Ineffective Website


I’ve seen it happen too many times. An aspiring entrepreneur thinks that as long as he has a beautiful website, he’ll be able to sell his products to the entire world. All it takes is an internet connection and a website that looks great. The problem with this, of course, is that it’s not true.  […]

5 Ways to De-Clutter Your Website For Better Conversion Rates


When it comes to your website, and particularly your landing pages – less is more. Even as far back as 1997, usability guru Jakob Nielsen advised us to design for “scanners” – people who read the web in chunks (79%) rather than every word on a page (16%).  But reading is only part of the […]

Why the Landing Page of the 2011 App of the Year Is Just “Okay”

Landing Page Analysis of Instagram

Ever walk into a sushi bar with your date and think twice about staying? I mean, the wallpaper is old, the music is creepy, the wait staff doesn’t notice you and the place looks abandoned. If that was me, I’d look at my wife, grab her arm and march right out of there. Online that real-world […]

Is Your WordPress Sidebar Costing You Money?


Anyone who is familiar with WordPress is likely to have experienced the wonder that is the WordPress ‘sidebar’ and ‘sidebar widgets’. This function in WordPress is part of what makes it an excellent platform; with a few clicks you can use widgets to add free function and form that requires a programmer and a lot […]

11 Successful AdWords Ads and Why They Crush the Competition


You don’t get much space. 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. That’s it. I’m talking of course about those little ads you see whenever you do a search on Google. Some businesses are able to phenomenally successful AdWords ads while others have failed miserably. Ultimately, […]

Improve Your Website with this Do-It-Yourself Website Audit Checklist


Here in the U.S., it’s coming upon tax season, and there’s nothing more worrisome than the dreaded tax audit.  Audits are designed to make sure that you have reliable, solid and workable systems in place – but ask any taxpayer and they’ll tell you how they had to gather every last shoebox receipt and painstakingly […]

The Landing Page Formula Of Software Giant Intuit


Intuit has been helping small businesses ring up sales since 1992 with its Quickbooks, Quicken and TurboTax software. Now, Intuit sees an opportunity to grab market share from Square by introducing GoPayment, software and hardware that turns your phone or tablet into a credit card processor. We asked our Crazy Egg Marketing and Web Design […]

6 Pro Blog Tweaks to Get More E-mail Subscriptions


Everyone knows that getting more e-mail subscriptions is every serious blogger’s number one goal. If you’re looking to grow your blog, getting more subscribers by e-mail is the way to go. So how can you optimize your site to get more subscribers? How can you tweak your design to get a greater percentage of visitors […]

5 Examples of Ecommerce Checkout Done Right (And wrong)

Ecommerce Checkout

A lot of attention and effort goes into making pages that convert:  optimizing the content, tweaking the call-to-action, and streamlining the navigation so that everything is easy to find (and even easier to act on!)  But one page that often gets the short end of the conversion stick is the pre-checkout page. This usually happens, […]

How To Design A Twitter Background That Gets More Traffic, Followers and Engagement


When it comes to Twitter, one of the most powerful conversion points for your profile beyond your bio, website links, and tweets is the profile background itself. Twitter gives you the option to have a customized background with any information you want on it – so why not use it! The following are great examples […]

4 Unique Ways to Increase Email Marketing Conversion Rates


When it comes to email marketing, it’s all about open rates and more importantly, conversion rates. With competition for customers growing stronger every day among online retailers, some companies have had to look at unique and creative ways to squeeze every drop of momentum out of their email offers to entice customers to go from […]

8 Brilliant Examples Of Social Proof On The Web


Aileen Lee got it right: social proof is the new marketing. But this really shouldn’t be any surprise to any of us. When the Internet leveled the playing field and took away big advertisers’ information edge…we stopped believing what they said and started looking for others to tell us what we should do, buy or […]

How To Make Money With Facebook Ads, Part 2


So how do you make money with Facebook ads? Last month we looked at the opportunity that is Facebook paid advertising. We left off with the first step in the conversion process…getting someone to click on your ad. So now that you got the click, what’s next? Well, the secret here is that with Facebook, […]

How Would You Improve This Minty Fresh Website Design?


Mint Themes is a uniquely branded WordPress theme development company from Toronto, Canada. They specialize in building WordPress themes for churches, bands and businesses. There is no mistaking the intentional use of words like fresh, clean and minty on the website.  The branding is present in every aspect of the site. We asked our Crazy […]

10 Idiot-Proof Ways To Generate Trust With Your Landing Page Copy


Landing pages are those web pages specifically designed to perform one task…it could be to sell your product, encourage people to sign up for an email newsletter or recommend an event. No matter the purpose, however, a landing page must build trust from the very beginning and never let up. The moment it does, your […]

5 Sidebar Design Elements That Increase Website Conversion


If you’ve done enough A/B split tests to determine that your site converts best with a sidebar, you’ll want to know how to maximize that space for more conversions.  The good news is that, when done right, a sidebar can be an attractive addition that compels visitors to act.  Here are five conversion elements that […]

How to Make Money With Facebook Ads, Part 1


You’ve seen them before… …you may not know much about them, but they certainly seem to know a lot about you… …so much so that that you’ve probably been creeped out by them at times. No, I’m not talking about your spouse’s co-workers, I’m talking about Facebook ads. The paid ads on Facebook are located […]

The Deceptive Danger Hiding In Your A/B Testing Data


It’s a dangerous game to play.  Blind trust in A/B data. Sure, data is seductive.  After all, numbers don’t lie. Using A/B testing data to make decisions about your marketing is smart, but it is only one piece of the puzzle. When numbers are the only criteria used to drive our decision making, the tactics […]

A Simple Psychological Trick That Increases Average Sale Price


Are you happy with your average sales price? Do you feel that you’re employing every tactic available to close deals and sell at higher prices? Or at an even more basic level, are you happy with your sales volume in general? Most successful business owners I meet are somewhat adept at pricing, negotiating, and closing […]

6 Elements Of A Trustworthy E-Commerce Web Design


Should I trust you? That’s what e-commerce shoppers are asking as they creep closer and closer to making a purchase. You can’t blame them.  They are about to put their credit card information into your website in the hopes that you will deliver the goods. There are no hard rules about designing for e-Commerce, but […]

5 Free Tools For Finding Blog Topics That Generate Sales


So, you know you should be blogging. The top question I hear from business owners is — What should I write about? Businesses in some niches or industries may simply feel that there isn’t anything “exciting” to write about that will generate an audience. If your business has customers, it has an audience, and chances […]

6 Factors Everyone Should Know About Designing Call To Action Buttons

Designing Call To Action Buttons

This is where the rubber meets the road. How well do your call-to-action buttons convert website traffic into something that benefits your business? Web and UX designers know the importance effective call-to-action buttons, but the following six factors should be understood by anyone involved in generating business from your website. What Are Call-to-Action Buttons? Call-to-action […]

Does Facebook Convert? Surprising Answers From Marketing Experts


The elusive ROI of social media.  It’s a tough nut to crack. Facebook has over 800 million active users. But does the mammoth social network convert into customers for business? Actually, quite the contrary. Research from DDB found that 84% of consumers that “like” a company Facebook page are current customers. This passes the sniff […]

The Sneaky Keyword Research Trick That Helped Boost Conversions Over 50%


Got some deep, dark secrets to share with you in this post. But first a little background is in order. When it comes to online marketing…particularly search engine marketing…keyword research is the foundation of success. You simply can’t guess which keywords or phrases your prospects are typing into Google to find you…you have to know […]

5 Ways To Increase Holiday Website Sales

Increase Website Sales Over The Holidays

If visions of better conversion rates are dancing in your head, and your Christmas to-do list is full of calls-to-action, you know you’ve got holiday marketing on the brain.  With the chill of an uncertain economy still in the air, more people than ever are looking for ways to stretch their dollar and get more […]

How To Track Conversions Using Google Analytics Campaigns


While you can easily see common traffic sources in Google Analytics for Facebook, Twitter, or other referral domains, you might find that you want more details. Using Google Analytics campaign tracking with UTM parameters, you can find out things like which ad on Facebook, which tweet on Twitter, or which link in your newsletter actually […]

The Very First Steps To Increasing Web Sales


That’s the goal right? Forget traffic and retweets.  Google rankings and Facebook “Likes.” Increase my web sales every day of the week and twice on Sundays.  But how do you get started? We asked our Crazy Egg Marketing Experts the first steps they take in increasing web sales: ♦♦♦ Before I focus on conversion optimization, […]

3 Steps To Boost Conversion From Social Media Profiles


It’s perhaps the most neglected aspect of social media optimization. The profile. When we create a social media profile we often do so quickly, without thinking.  This is a mistake. This is the one part of your social media profile that is always there.  It doesn’t update like your status. When a great status update […]

How to Use Accent Colors to Get More Action on Your Website

Accent Colors Increase Conversion

So what exactly is an accent color? An accent color is a contrasting color used to draw attention to key pieces of a web page. It’s a way of using color to ensure the most important links, buttons, or sections on a website don’t get overlooked. Most importantly, accent colors are used to draw attention […]

How to Turn Tweets and Likes into Dollars


What is a follower worth? What about a Like? Or a share? Or the newer, cooler +1? The prevailing wisdom in social media seems to be that one way or another, social attention will eventually convert into buying action – the new spin on the old “if you build it, they will come” line from […]

Answered: Does Offering Website Visitors a Freebie Lead To Increased Sales?

does free work?

I get this question all the time: Should I give something away for free?  Does it lead to increased sales?  What should I offer for free? We asked our Crazy Egg Marketing Experts if they think freebies are a good idea and, if so, what do they suggest giving away for free. ♦♦♦ It depends […]

Four Dating Mistakes Email Marketers Should Never Repeat


Back in the day, I was a dating fool. From my first middle school dance through the high school mixers, college frat parties and the post-graduate bar scene, I broke just about every rule – not because I was some rebel. No, I just didn’t get it. It’s a wonder I ever got married. Now, […]

7 Proven Headline Formulas That Convert (And why they work)


My wife thinks I am weird. More on this in a second. First, understand that the Internet hasn’t changed everything.   The headlines that David Ogilvy and other legendary copywriters wrote for print ads and direct mail in the 1950’s are found in 21st century Twitter and RSS feeds. The art of writing headlines that convert […]

How to Find, Optimize, and Refine Your Keywords for Conversions


One of the overall goals of online marketing is to increase the rankings of your keywords. Unfortunately, some people get a little too concerned with rankings, and forget about the bigger picture – which of the keywords brings in the most conversions? After all, rankings don’t pay the bills.  Conversions do. If you’re targeting keywords […]

The Three Stages of Business Blog Success

Attract Retain Convert

Write this down. Chris Garrett often describes three stages of successful Internet marketing. Attract – At this stage, the goal is to get more eyeballs on your content. Retain – If you are successful at attracting eyeballs, the second step is to retain that traffic by encouraging people to opt-in to a list. Convert – […]

How To Create Sticky Landing Pages That Convert

Create Sticky Landing Pages

Successful web conversion is tricky business. Your site visitors are constantly subject to distractions.  As a marketer, your responsibility is to create a direct path to the conversion.  Adding twists and turns only when they increase conversion, not when they distract prospects from your landing pages. We asked our Crazy Egg Marketing Experts what they […]