[Interview] Inserting Your Digital Foot In The Door To Increase Conversions

Benji Rabhan

A few months ago I had the pleasure of seeing Benji Rabhan present at a conference for online marketing consultants. The instant Benji took the stage, he started asking the audience for feedback about the content, speed and format of his talk so he could make the most of the time he had with the […]

7 Conversion Optimization Mistakes To Leave Behind in 2013

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The web has come a long ways since the early days of 3D tables and dancing hamsters. Optimizing websites for conversion is catching on, but there are still some major blunders that companies and organizations seem doomed to repeat. Here are seven blunders that should not be taken into 2013, Blunder #1: If You Have […]

How To Create Website Content That Google Likes And Your Customers Love

How To Create Content That Google Likes

Creating web content is complicated, isn’t it? You need to delight your web visitors, please your bosses, and seduce Google. You need to consider keyword strategies and product hierarchies. No wonder many websites resemble a jungle with useful content hidden away – only reachable via a meandering path of clickable buttons and text links. Let’s […]

The Top Reasons For Shopping Cart Abandonment Explained [Infographic]

Abandoned Shopping Cart Infographic

With Black Friday literally hours away, we turn our attention to an alarming trend in eCommerce – shopping cart abandonment. Here is the bad news… according to comScore, 67% of shopping carts are abandoned just before the purchase is made. Here is the good news… there is a huge opportunity for increased sales, if you […]

3 Ways To Charge More for Your Products and Services

customer-analytics

There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re doing without greatly altering your product or service? The answer is yes, and Rory Sutherland, the Vice Chairman of Ogilvy Group, sums it up in his TED Talk: “The power […]

5 Experts Critique a University of Phoenix Landing Page

university-of-phoenix

The University of Phoenix enrolls over 300,000 people into degree programs each year. They are one of the largest for-profit universities in the world.  They are, in large part, a virtual university with the majority of their students meeting online. This school is big business.  Let’s take a look at their use of Pay-Per-Click advertising. […]

[Interview] 3 Circles of Wealth, Telephones and Making Clients’ Wives Happy

3-circles-of-wealth

Those of us who spend most of our days online tend to focus a lot on “internet” businesses – ecommerce, affiliate marketing, info products, etc. But there’s a whole world of “real world” service providers out there – financial planners, attorneys, chiropractors, consultants, etc. who increasingly rely on the internet to grow their practices. If […]

3 Ways To Align Your Marketing With What Customers Really Desire

accurate-keyword-research

Ready?  Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service.  Wrong. To market and sell effectively, you must figure out what motivates people to purchase.  And it isn’t that they want your new shiny widget. What customers really want People buy outcomes. They don’t […]

17 Of The Best Conversion Optimization Blogs On The Internet

best-conversion-optimization-blogs

Looking to boost your knowledge about conversion rate optimization?  Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are 17 blogs (in no particular order) that also regularly cover conversion optimization topics written by conversion rate optimization experts. Add your favorites in the comments section below. WiderFunnel Conversion Rate […]

A Critique of 3 PPC Landing Pages For The Term ‘Halloween Candy’

Halloween Landing Pages

We’re headed out to Trick or Treat in the U.S. today, and that means there’s no better time to review some of the cutthroat candy competiton in Google’s paid search results. For candy retailers, Halloween is the highest-grossing holiday of the year, followed by Easter, Christmas and Valentine’s Day respectively. We’ve taken a closer look […]

7 Outstanding Example Presentations Using Prezi

prezi

Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like a PowerPoint or Keynote presentation, Prezi presentations capture content in a spatial context. Because of this, your audience may be more engaged with your presentation. If you’ve been using PowerPoint, […]

Do You Take Advantage of These 5 Landing Page Hot Spots?

Landing Page Hot Spots

There are a handful of landing page elements that never fail to draw a visitor’s attention. If you take full advantage of these “hot spots”, you can create a more engaging landing page. What are these hot spots? Here are five: #1 – The Hero Shot The “hero shot” is a large, high quality image […]

Three Testing Strategies For Sophomore Conversion Testers

three-conversion-tests

Change the color of your call-to-action button.  Test a new headline.  Swap this hero image for that hero image. Been there, done that. Try these three conversion testing methods for Conversion Testing sophomores. #1 – Blow it up, start from scratch Instead of pursuing split tests on specific site elements – such as the headline […]

3 Ways To Get More ROI Out Of Your Email Marketing

Email Marketing Evolution

According to an email marketing case study released by Marketing Sherpa, there is some solid ROI in going the extra mile with your email campaigns. It’s easy to test subject lines and calls-to-action. But how many of us are testing different landing page offers to different audience segments, different offers to different geographic locations or […]

[Case Study] eCommerce Website Increases Revenue by 300 Percent

shopping-cart

In just 4 months, we increased conversions by 220%, Revenue by 300% and Profits by 3000% for an eCommerce company called Century Hearing Aids. We want to share with you the 4 types of changes that were most productive from our conversion optimization testing. Overview Century Hearing Aids had a number of assets when they […]

[Interview] How To Land Clients Using LinkedIn

interview

Josh Turner’s background is as a finance guy…serving as the CFO for a few companies in the construction industry. He got tired of working for others, however, and decided it was time to go out on his own. So he founded Gateway CFO Solutions which offers outsourced CFO services for small businesses that don’t have […]

Get The Action You Want On Your Website Using These Four Visual Cues

visual-cues

Not seeing the action you want on your website? If you’re not leading your website visitors to take specific actions, they’ll just randomly browse through your pages, look at odd text and icons, then leave without buying anything. The good news is that, if you carefully direct your user’s experience through your site, you can […]

13 Experts on the Single Best Piece of Advice for Improving Conversion

new-google-analytics-features

Listen: you don’t need double digit jumps in conversion percentages to get more traffic through your search listings, more subscribers to your email newsletter or more sales off of your product landing page. Often just a three or four percent jump can lead to significant increases in traffic, leads and sales. Furthermore, the changes you […]

5 Conversion Rate Experts Review A Wall Street Journal Landing Page

Wall Street Journal Landing Page

The Wall Street Journal needs no introduction. This landing page appeared when clicking on a Google AdWords ad triggered by the query ‘get financial news.’ Have a look at the landing page and what five Conversion Rate Optimization experts would test to improve the results for the Wall Street Journal. See the live landing page […]

5 Conversion Rate Optimization Experts Critique an ESPN Landing Page

espn-landing-page

Does ESPN get it right with their Fantasy Football landing page? This is the landing page I arrived on after clicking on a Google Adwords Ad that appeared from the query ‘play fantasy football.’ Have a look at the landing page and what our Crazy Egg Conversion Optimization experts had to say.  And, leave your […]

5 Easily Corrected Website Design Mistakes Revealed By Eye Tracking Studies

web-design-specialist-well-rounded

Website design that generates leads and sales does more than look pretty. Websites that affect the bottom line understand how site visitors are interacting with their website.  The following five mistakes are simple to correct and aren’t a matter of my opinion. They’re backed by recent research and eye-tracking studies. Let’s dive right in. 1 […]

[Contest] Win A Crazy Egg Pro Account and Website Optimization Book

Website Optimization Contest

Ok.  Fasten your seatbelts. We’ve got prizes for folks interested in conversion. Here are the prizes: Four [clever] winners will win a copy of the brand spanking new Website Optimization: An Hour A Day by Rich Page ($22 value). This is an outstanding book.  And it’s not just me who thinks so.  This book got […]

9 Ways To Decrease Shopping Cart Abandonment On Your eCommerce Website

shopping-cart

Any business selling online should learn how to optimize their shopping carts so that as many customers as possible will go through with their purchases. According to a computation on Baymard.com the average abandonment rate for online shopping carts is roughly 65.23% – an overwhelming majority. So what can business owners do to ensure that […]

Is Concealed Contact Information Costing You Conversions?

contact-information-conversions

The location and formatting of the contact information on your website seems like a trivial matter. That is, unless you are a restaurant, a hotel, a mechanic shop or any number of other businesses that rely on inbound calls and emails to drive sales and leads. Failing to provide quick access to contact information is […]

6 Variables To Test On Your Call-To-Action Buttons

call-to-action-buttons

We’ve talked about several ways to use images to improve conversion rates before, but perhaps no image is quite as significant in boosting clicks and conversions like the call-to-action button. Done right, the call-to-action button can act as a visual attention-getter that, when paired with a compelling offer, gets people eager to act. But some […]

The 9 Psychological Tricks That Make Visitors Convert

big-shot-blogger

The relationship between marketing and psychology is as old as the fields themselves. Business graduates are required to take Psychology and Consumer Behavior courses so that they can better understand the concepts and processes that determine successful products and sales strategies. Similarly, visitor psyche also plays a vital role in driving conversion. Identifying the stimuli, […]

The Finicky Toddler’s Guide to Boosting Conversions

boosting-conversions

Meal times are not fun at our house. Besides literally being allergic to more foods than not, my daughter is a VERY finicky eater. That leaves about 5 food options that she’ll willingly eat without making a fuss. What I’ve discovered in trying every trick in the book to inject some variety into her diet […]

How The Role Of The Graphic Designer Must Change On The New Web

role-of-graphic-designer

Design aesthetics are important but when they compromise usability, it’s customers and ultimately your bottom line that will suffer. For those who have been working with the web since the nineties, you’ll remember that in its infancy, building ‘web pages’ was to many a dark art, and afforded those versed in the practice some respect… […]

Pretend You Are a Mute Salesman and 3 Other Tips to Help Your Landing Page Convert

reasons-to-use-wordpress

We all love to see a beautiful landing page. The design, the colors, the grid. But beauty alone isn’t going to make that landing page sell. In fact, a beautiful landing page may actually suck at converting visitors to subscribers or paying customers. To make it sell you need something more. You need to use […]

[Checklist] 10 Elements Every ECommerce Website Should Conversion Test

checklist-test-ecommerce-website

One of the most frustrating things about website conversion testing is figuring out what to test. Although every website is different, ECommerce websites share some common elements that should always be tested. These elements have proven to affect sales on an eCommerce website regardless of the products or services being sold. Note that in all […]

How To Get Buyers To Take Action With A Strange But Effective Concept

get-online-buyers-to-take-action

That’s the goal, right?  We want buyers to take action.  The action of buying. But it’s not easy.  Time-starved, highly caffeinated Internet surfers are a tough crowd to pin down.  In most cases, you need them to take action now or they vanish. But here is the strange part, and hear me out here… Perhaps, […]

The #1 Conversion Mistake Most Websites Make

conversion-mistake

Internet marketing is challenging. Unlike a physical sales process where salespeople talk face to face with customers, internet marketing requires businesses to do everything through a website. You can’t ask customers questions to see where they are in the sales process, and you don’t have the luxury of treating each customer differently based on their […]

6 Reasons Search Engine Traffic Will Flee Your Website

ppc-seo-traffic

There is a reason that traffic from search engines is hard to please.  Six reasons actually. When a site visitor arrives after being referred by a friend or family member in an email or from Facebook, we call it Referral Traffic.  It’s a warmer lead then the folks that come in cold from Search Engine […]

How to Use Power of Remarketing to Improve Conversion Rates

remarketing-retargeting

Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your size – comfortable and stylish.  But the price is a bit too high for your liking.  You reluctantly put them back on the rack and head to the nearest café to grab a bite of lunch before going back […]

Is “Junk Traffic” Destroying Your Conversion Rate And Distorting Your Analytics?

destroying-coversion-rate

Everyone wants more traffic, but at what cost? Both small businesses and large retailers are learning that quality matters more than quantity – especially when it comes to boosting conversion rates and profits.  In one recent example, watch retailer Dexclusive.com increased its conversion rates by dumping affiliates from China, India and the Phillipines who were […]

9 Website Strategies (Besides Testimonials) for Proving Your Way to More Sales

proving-your-way-to-higher-sales

“Why should I believe you?” There are a lot of questions going through a prospect’s mind when they come to your website. And this is one of the biggies you have to answer (and answer well!) because your prospects are… Numb from being slammed by hundreds of marketing messages each day. Pissed off because they’ve […]

5 Ways To Generate Sales From A Beautiful But Ineffective Website

generate-sales-website

I’ve seen it happen too many times. An aspiring entrepreneur thinks that as long as he has a beautiful website, he’ll be able to sell his products to the entire world. All it takes is an internet connection and a website that looks great. The problem with this, of course, is that it’s not true.  […]

5 Ways to De-Clutter Your Website For Better Conversion Rates

declutter-website

When it comes to your website, and particularly your landing pages – less is more. Even as far back as 1997, usability guru Jakob Nielsen advised us to design for “scanners” – people who read the web in chunks (79%) rather than every word on a page (16%).  But reading is only part of the […]

Why the Landing Page of the 2011 App of the Year Is Just “Okay”

Landing Page Analysis of Instagram

Ever walk into a sushi bar with your date and think twice about staying? I mean, the wallpaper is old, the music is creepy, the wait staff doesn’t notice you and the place looks abandoned. If that was me, I’d look at my wife, grab her arm and march right out of there. Online that real-world […]

Is Your WordPress Sidebar Costing You Money?

wordpress-logo

Anyone who is familiar with WordPress is likely to have experienced the wonder that is the WordPress ‘sidebar’ and ‘sidebar widgets’. This function in WordPress is part of what makes it an excellent platform; with a few clicks you can use widgets to add free function and form that requires a programmer and a lot […]

11 Successful AdWords Ads and Why They Crush the Competition

successful-adwords-ads

You don’t get much space. 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. That’s it. I’m talking of course about those little ads you see whenever you do a search on Google. Some businesses are able to phenomenally successful AdWords ads while others have failed miserably. Ultimately, […]

Improve Your Website with this Do-It-Yourself Website Audit Checklist

website-audit

Here in the U.S., it’s coming upon tax season, and there’s nothing more worrisome than the dreaded tax audit.  Audits are designed to make sure that you have reliable, solid and workable systems in place – but ask any taxpayer and they’ll tell you how they had to gather every last shoebox receipt and painstakingly […]

The Landing Page Formula Of Software Giant Intuit

intuit-go-payment

Intuit has been helping small businesses ring up sales since 1992 with its Quickbooks, Quicken and TurboTax software. Now, Intuit sees an opportunity to grab market share from Square by introducing GoPayment, software and hardware that turns your phone or tablet into a credit card processor. We asked our Crazy Egg Marketing and Web Design […]

6 Pro Blog Tweaks to Get More E-mail Subscriptions

get-more-email-subscribers

Everyone knows that getting more e-mail subscriptions is every serious blogger’s number one goal. If you’re looking to grow your blog, getting more subscribers by e-mail is the way to go. So how can you optimize your site to get more subscribers? How can you tweak your design to get a greater percentage of visitors […]

5 Examples of Ecommerce Checkout Done Right (And wrong)

Ecommerce Checkout

A lot of attention and effort goes into making pages that convert:  optimizing the content, tweaking the call-to-action, and streamlining the navigation so that everything is easy to find (and even easier to act on!)  But one page that often gets the short end of the conversion stick is the pre-checkout page. This usually happens, […]

How To Design A Twitter Background That Gets More Traffic, Followers and Engagement

high-converting-twitter-background

When it comes to Twitter, one of the most powerful conversion points for your profile beyond your bio, website links, and tweets is the profile background itself. Twitter gives you the option to have a customized background with any information you want on it – so why not use it! The following are great examples […]

4 Unique Ways to Increase Email Marketing Conversion Rates

tracking-conversion-google-analytics-campaigns

When it comes to email marketing, it’s all about open rates and more importantly, conversion rates. With competition for customers growing stronger every day among online retailers, some companies have had to look at unique and creative ways to squeeze every drop of momentum out of their email offers to entice customers to go from […]

8 Brilliant Examples Of Social Proof On The Web

examples-social-proof

Aileen Lee got it right: social proof is the new marketing. But this really shouldn’t be any surprise to any of us. When the Internet leveled the playing field and took away big advertisers’ information edge…we stopped believing what they said and started looking for others to tell us what we should do, buy or […]

How To Make Money With Facebook Ads, Part 2

how-to-convert-with-facebook-ads

So how do you make money with Facebook ads? Last month we looked at the opportunity that is Facebook paid advertising. We left off with the first step in the conversion process…getting someone to click on your ad. So now that you got the click, what’s next? Well, the secret here is that with Facebook, […]

How Would You Improve This Minty Fresh Website Design?

website-header-design-analysis

Mint Themes is a uniquely branded WordPress theme development company from Toronto, Canada. They specialize in building WordPress themes for churches, bands and businesses. There is no mistaking the intentional use of words like fresh, clean and minty on the website.  The branding is present in every aspect of the site. We asked our Crazy […]