Which eCommerce Services Improve Conversion Rates?

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If you’re looking to start selling online (or in-store) and need a comprehensive, full-featured shopping cart to handle it all for you, you probably do what many new business owners do—you start scouring the Web for options. And there’s certainly no shortage of e-commerce solutions out there. From shopping cart scripts to third-party “bolt on” […]

5 Free Tools Every Conversion Optimizer Should Know About

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Conversion optimizers know about tools — the cool, powerful, and awesome tools that turn visitors into buyers, and traffic into revenue. What good are tools if you don’t know when to use them? If you’re familiar — even just a little bit — with the wild world of CRO, then you know that there are […]

5 Proven Headline Techniques To Skyrocket Your Conversion Rate

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Have you ever had the feeling that you just can’t seem to master the art of headlines? Perhaps you’ve thought to yourself, “I have all this useful information available, but how do I turn this data and technique into a masterful slate of high-converting headlines?” I hate to break it to you, but you’re doing […]

5 Surprising Conversion Rate Optimization Lessons [Case Studies]

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Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.

What You Miss When You Obsess About Conversions

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“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does this help to get more leads?” There isn’t a single meeting focusing on marketing that doesn’t dwell on those questions. There isn’t a business that wasn’t caught napping […]

How to Take Your Landing Page from Meh to Marvelous

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The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions. When content creates […]

What CROs Need to Know About SEO in 2015 (Hint: It’s User Intent)

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Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent. What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search […]

4 Reasons Ready-Made Landing Pages Aren’t Actually Ready

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Last month, I gave you a list of some great options for “one-click” or “ready-made” landing pages. These services boast experienced teams offering proven landing page templates, and while having really talented people do most of the work for you is always a great option, the purpose of this article is to explain why “most” actually […]

How A 10,000 Year Old Habit Boosted Sales by 114% (Pay Attention To The ‘Sneaky Decoy’ Trick As Well)

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We’ve only recently started experimenting with this tactic, but each time we use it, the results completely blow our minds. We wrote about it briefly, and the next thing we knew was Neil Patel asked us if we would share here. Of course, we said, “We’d love to!” So here’s something you can literally take […]