Smart Sales Funnels Are Coming – Are You Ready?

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The future of online marketing is arriving now… And it’s about to transform the way you sell your products and services online. But who am I and why should you care what I have to say on this topic? Well, I’m the founder of a Web marketing agency called Petovera that specializes in custom landing page and website sales […]

Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)

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Are you looking for that perfect recipe to engagement that will lead to more conversions on your site? If you’re like most marketers, you’re thinking, “Well, sure, we need as much engagement as we can get!” But be careful. More engagement does not necessarily mean more conversions. The truth is, too much engagement can actually […]

CRO School: 5 Sets of Data to Crunch to Improve Conversions

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You can’t ignore numbers when you’re talking conversion rate optimization (CRO). Data on what’s happening with your website and marketing initiatives drives future developments, strategy and campaigns. But which numbers are the most important? Here are five areas that you can’t ignore if you want to get the results and conversions you expect from your […]

Best Practices for Ad Campaign Management in 2015

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If there’s one word that will exemplify the strategies of ad campaigns this year, it’s synergy. As much as we’d like to cringe at the use of buzzwords like that, there’s a kernel of truth to this one. Today’s ad campaigns demand a unified publishing voice and a recognizable brand personality. Those, along with these […]

5 Practical CRO Predictions for 2015

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It’s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is that more true than in the business of conversion rate optimization. As someone who eats, lives and breathes this line of work, I felt that now was the perfect time, not just to look ahead at […]

The CRO’s Persuasion Guidebook, Part 2

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Yesterday, I shared Part 1 of the CRO’s Persuasion Guidebook. If you missed it, I highly recommend that you read it. Today, we dig into more advanced persuasion tactics, namely, ways to adapt your Web content and copy to drive conversions. These are the tactics relied on most by highly profitable brands. Use them to […]

The CRO’s Persuasion Guidebook, Part 1

Hand businessman holding magnet attracting money wing

Is your Web content helping you win clients? Sure, your website and content can boost authority, drive relevant traffic and generate leads. But is it really working for your business? We’re talking ROI here, which is the bottom line for CROs. In most cases, Web pages fail to perform in one of two areas: the […]

6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months

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You’ve heard the expression, “attitude is everything.” It’s one of those inspirational shticks that you hear at the end of Ra-Ra sessions. And, as much as you may not like to hear it, it’s true. When it comes to conversion optimization, I’m a tactical guy. I crave strategy. I meditate on metrics. I eat data […]

7 Conversion Optimization Stats to Guide Your 2015 Strategy

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If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the best places to start is with CRO data from 2014. It’s a good way to discover what worked and what needs tweaking for the new year.