Checkout Page Design: What *Not* to Do

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to...

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The Key to Creating Loyal Customers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at...

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AIDA: A Proven Copywriting Formula for Generating Leads...

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re...

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A Three-Pronged Approach to Getting Quality Leads on Tw...

Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead...

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Selling to Millennials: 3 Must-Have Conversion Tactics

What’s with young people these days? We’re relentlessly critical, wear flip-flops to...

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5 Clever Ways to Get Customer Reviews That Convert

How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In...

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Why Your Marketing Is a Losing Battle (and What to Do a...

Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually...

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7 Conversion Optimization Tests That Win EVERY Time

I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot...

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Writing a Guarantee That Converts

Regardless of what many businesses believe, a guarantee is more than a promise to return the...

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