Google URL Builder: How to Separate Clickable from Forgettable Links

build clickable links

A couple of months ago, I wanted to check on the performance of a set of sales emails I’d sent out. But when I logged in to Google Analytics, I noticed that the traffic sources for those sales were categorized as “direct.” While I could reasonably conclude that many of those sales came from people […]

7 Factors that Make Your Blog Less Credible

film strip with 7

Your blog is hands-down your best marketing tool, but that’s only true if it does what it’s supposed to. When everything works right you have a web optimized hub with excellent, shareable content that builds your community. But how do you make the leap from having an ordinary blog to one that’s a credible hangout […]

Are You a High-Growth Firm? Top 10 Marketing Tools Revealed

Business Graph

If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]

No More Guesswork: 5 Website Formats Proven to Get Results


Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

increase conversions

We all have grand schemes to start split-testing. We get all the software setup, get excited about increasing our conversions, and then… … things get busy again and we forget. That’s why I’d like to reveal seven tests I’ve personally done either on my own sites or with my clients that have all achieved conversion increases […]

The Little-Known Trick for Higher-Quality Content and Landing Pages

research for better copywriting

There’s a little-known “trick” for higher-quality content and better-converting landing pages. The best writers swear by it. Non-writers avoid it like the plague. What is it? Research. When I first became a freelance copywriter, I had a hard time with research. I knew I needed to do a lot of it, but I didn’t know […]

Similar But Different: How These Similar Brands Differentiate Their Offers

twins: similar but different

It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them before. But this doesn’t mean that you can’t be successful. One way to distinguish your business from other similar businesses is through positioning. Check out these competing businesses to see […]

How to Reduce Your Bounce Rate and Raise Interaction on Your Website


Got a high bounce rate? Have you tried everything you can think of to make it lower, but without success? Don’t worry — there’s good news. Here are seven little-known ways to reduce your bounce rate and encourage longer visits (with more interaction) on your site …

The Apple Standard: 6 Guiding Principles for a Better Web Experience

apple development

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that this company puts into everything […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

dozen eggs

What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Fix Your Landing Page Mistakes and Increase Conversions Post by: Peep Laja via Unbounce You know what […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

customer engagement

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]

The 59 Second Rule: 3 Reasons Why Users Leave a Website


How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if you haven’t generated interest in […]

Talking Salesmanship: John Carlton on the (Un)Importance of Design & Crime Fiction

People shaking hands in a real estate transaction

Welcome to Part 2 of my interview with marketing legend John Carlton. In the first installment, John discussed the importance of salesmanship in marketing. Here in Part 2, John talks about the single element that trumps even great salesmanship when it comes to successful selling. Plus — you’ll discover the relationship between design and copy, […]

5 Conversion Experts Weigh in on User Psychology


Psychology is an unstoppable force of nature. As tech savvy, opinionated, and intellectual as we are, our instincts inevitably kick in. From subtle designs to bold colors, we’re constantly relying on signals to guide us through key decision-making moments. Consumer behavior is no different. The decision-making process is just as straightforward as it is complex. […]

What’s In A Name? How To Use Naming Conventions To Convert

the right name makes a difference

When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me through infancy to school to college, and then to adult life. Names conjure up certain ideas and preconceptions, whether we like it or not. A name’s important, and not just […]

10 Tips to Energize Boring Copy (And Increase Sales by 30%)

plasma lamp

If you’re serious about marketing, then every word of copy has only one purpose: persuade the reader to take the next step in the sales process. The next step could be calling a toll-free number, filling out a form, or reaching into a pocket or purse and pulling out a credit card. Whatever the next […]

4 Optimization Pros Critique an HP Landing Page

web design trend

We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that assumption by asking four conversion optimization experts to critique a landing page by HP. HP begins the campaign with an ad placed at the bottom of a customer email. Click […]

Put the Power of Story In Your Sales Copy

boy reading a story

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want to put the power of […]

Interview: Big Data Marketing Ain’t Just For Big Business Anymore

big data

I first met Kevin Milani of Mendicant Marketing at a conference that a number of high level AdWords consultants were attending. So when he introduced himself as a “World Class AdWords consultant” my initial thought was “Yeah, okay buddy, we’re all pretty good here!” But after spending a lot of time with him at the […]

June’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting


Hopefully, you’re reading this roundup pool-side with a delicious pina colada in hand. What better way to brighten your summer day than great content from amazing marketers? Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. 5 Landing Page Strategies Your Competition Hasn’t Thought of…Yet Post by Tommy Walker […]

Design + Copy: The Sum Is Greater Than the Parts

sum is greater than parts

Sometimes the sum is greater than the parts. This is one of those times. Yes, good copy and a driving message are important to conversions. But your website’s design can make or break that copy. People are visual, and knowing that, you can tap into some powerful techniques that combine a strong message with aesthetics […]

Create Loyal Customers and Raving Fans With Just Your Website

thumbs up

How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your first encounter. Assuming that first encounter is your website, you need web pages that capture your visitor’s attention, build relationships, and generate the “know-like-trust” factor that everyone’s talking […]

Landing Page Strategies that Serve Up Delicious Results

recipe for landing page

Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window. Do your high bounce rates bring you to tears? Do you feel like you’re flushing your web traffic down the toilet? […]

Paving the Path to Sales: The Conversion Funnel Explored

conversion funnel

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website, they may not  be ready to make an immediate purchase. That’s why your job exists as a marketer —  you […]

5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition

thumbs up

If you’re paying for AdWords clicks in competitive markets, you gotta have you’re act together. And, that doesn’t just mean optimizing your keywords, ad copy, targeting, etc. in AdWords. It means having a landing page that converts at a level that leaves your competitors in the dust. So when you see advertisers consistently bidding for […]

4 Essential Ingredients for a Video that Converts

kameramann im outdoor

It’s hard to find many companies these days that aren’t leveraging online video. You’ll often land on a homepage and find a short explainer video introducing you to a product or service. And it’s easy to see why. Video is engaging, fun, and a heck of a lot more interesting than a page or two […]

Home Pages that Hit the Mark (And How Yours Can Too)

home pages that hit the mark

What makes a home page great? If your answer involves fancy technology or loads of affiliate links, you’ve missed the point. According to Steve Krug in Don’t Make Me Think, the home page has four jobs: Show me what I’m looking for. Show me more. Show me where to start. Establish credibility and trust. Tall […]

A Lesson in Google AdWords from 4 Accounting Software Companies

web design trend

If you’re in the market for accounting software (I’m assuming you’re not using paper ledges and pencils anymore!), there are no shortage of companies that would like your business. It’s a high-competition market, with Google’s Keyword Tool estimating cost-per-clicks at more than $8 for the keywords “accounting software.” Below we dissect the AdWords ad and […]

4 Optimization Experts Critique a College Break Landing Page

make the grade

As the end of the school year approaches, many graduates are planning their getaway celebrations. Search for “best graduation getaways,” and you just might turn up this landing page. Does it make high enough marks to get people packing their bags? Four optimization experts give a mixed review. Here’s the landing page. (Click on the […]

7 Key Factors That Can Boost Local Reviews Up to 900%: An Interview with the Master of Local Search

happy customers

Bob Sommers is one of the most likeable guys you’ll ever meet. He built the largest customer service training company in the country. Then, in 1996, he sold that company and moved to Maui. It wasn’t long before he discovered the world of Internet Marketing which quickly became a passion of Bob’s. Especially Local Search. […]

Can Text Messages Increase Conversion Rates?


With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only non-intrusive, but also welcomed and appreciated. There are plenty of case studies and examples of mobile marketing success – ranging from apps to websites.  But there’s another seldom-mentioned aspect of […]

Perry Marshall Reveals the Secret to Building the Perfect Sales and Marketing Team


Perry Marshall is well known for his best-selling book “The Ultimate Guide to Google AdWords” (now in its 3rd Edition) as well as his many AdWords courses and coaching programs. Through his work, Entrepreneur Magazine says “He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” But if you only […]

13 of the Best Heatmap Articles on the Internet

web design trend

What’s a heatmap, you ask? Oh — just one of the most valuable tools for diagnosing costly user experience problems. By using software like Crazy Egg, you’ll be able to understand where people are clicking, where they’re scrolling, and where you need to make changes to improve conversions. Have a read through these 13 articles and […]

6 Landing Page Optimization Pros Critique A Turbo Tax PPC Landing Page


As if you needed another reminder of the looming tax deadline on April 15th (in the U.S.) our Crazy Egg landing page optimization pros are critiquing a landing page for Turbo Tax. Below is the PPC landing page our experts critiqued.  This page is the result of clicking on a Google AdWords ad for the […]

The One Email That Belongs in Every Autoresponder Sequence

Email Autoresponder Sequence

John Fancher is Perry Marshall’s “go-to” copywriter and has written for the Glazer Kennedy Inner Circle among many others.  John writes A LOT…both copy and music. He’s particularly well-known for his expertise in writing autoresponders and plays a big role in Perry Marshall’s Autoresponder Bootcamp training program (a course I’ve taken and can very highly recommend). […]

5 Conversion Experts Scrutinize a Universal Orlando Landing Page

Universal Orlando Crowdsourced

Universal Orlando Resort is a world class vacation destination, but the online marketing at Universal Orlando makes for a forgettable experience. The following landing page was displayed after clicking on an ad triggered by Google Adwords for the term ‘orlando florida vacations.’ >>Click to see an enlarged version of this landing page  (it will open […]

How We Increased Lead Form Conversions By 35% (The quick and non-techy way)


A/B testing can be costly and frustrating. If you aren’t careful, conversion testing can cost a ton of money and time  — particularly if you don’t have the technical expertise to make changes to your website. But it doesn’t have to be this way. Our company, SmartShoot, found a way to increase leads on our website […]

23 Landing Page Optimization Articles From The Best In The Business


If you’re reading this blog, you’re probably as obsessed with landing pages and conversion rates as we are. And you’re probably looking for some great learning material. We’ve assembled some of the best landing page optimization articles from the brightest minds in the business. First and foremost, if you haven’t read Landing Page Optimization by Tim […]

[Interview] Inserting Your Digital Foot In The Door To Increase Conversions

Benji Rabhan

A few months ago I had the pleasure of seeing Benji Rabhan present at a conference for online marketing consultants. The instant Benji took the stage, he started asking the audience for feedback about the content, speed and format of his talk so he could make the most of the time he had with the […]

7 Conversion Optimization Mistakes To Leave Behind in 2013


The web has come a long ways since the early days of 3D tables and dancing hamsters. Optimizing websites for conversion is catching on, but there are still some major blunders that companies and organizations seem doomed to repeat. Here are seven blunders that should not be taken into 2013, Blunder #1: If You Have […]

How To Create Website Content That Google Likes And Your Customers Love

How To Create Content That Google Likes

Creating web content is complicated, isn’t it? You need to delight your web visitors, please your bosses, and seduce Google. You need to consider keyword strategies and product hierarchies. No wonder many websites resemble a jungle with useful content hidden away – only reachable via a meandering path of clickable buttons and text links. Let’s […]

The Top Reasons For Shopping Cart Abandonment Explained [Infographic]

Abandoned Shopping Cart Infographic

With Black Friday literally hours away, we turn our attention to an alarming trend in eCommerce – shopping cart abandonment. Here is the bad news… according to comScore, 67% of shopping carts are abandoned just before the purchase is made. Here is the good news… there is a huge opportunity for increased sales, if you […]

3 Ways To Charge More for Your Products and Services


There’s a simple benefit to charging more for a product or service—you make more money. But is it possible to charge more for what you’re doing without greatly altering your product or service? The answer is yes, and Rory Sutherland, the Vice Chairman of Ogilvy Group, sums it up in his TED Talk: “The power […]

5 Experts Critique a University of Phoenix Landing Page


The University of Phoenix enrolls over 300,000 people into degree programs each year. They are one of the largest for-profit universities in the world.  They are, in large part, a virtual university with the majority of their students meeting online. This school is big business.  Let’s take a look at their use of Pay-Per-Click advertising. […]

[Interview] 3 Circles of Wealth, Telephones and Making Clients’ Wives Happy


Those of us who spend most of our days online tend to focus a lot on “internet” businesses – ecommerce, affiliate marketing, info products, etc. But there’s a whole world of “real world” service providers out there – financial planners, attorneys, chiropractors, consultants, etc. who increasingly rely on the internet to grow their practices. If […]

3 Ways To Align Your Marketing With What Customers Really Desire


Ready?  Here is the sales squashing mistake most marketers and salespeople are making: They think they sell a product or service.  Wrong. To market and sell effectively, you must figure out what motivates people to purchase.  And it isn’t that they want your new shiny widget. What customers really want People buy outcomes. They don’t […]

17 Of The Best Conversion Optimization Blogs On The Internet


Looking to boost your knowledge about conversion rate optimization?  Here on The Daily Egg, we publish quite a bit on conversion optimization. And here are 17 blogs (in no particular order) that also regularly cover conversion optimization topics written by conversion rate optimization experts. Add your favorites in the comments section below. WiderFunnel Conversion Rate […]

A Critique of 3 PPC Landing Pages For The Term ‘Halloween Candy’

Halloween Landing Pages

We’re headed out to Trick or Treat in the U.S. today, and that means there’s no better time to review some of the cutthroat candy competiton in Google’s paid search results. For candy retailers, Halloween is the highest-grossing holiday of the year, followed by Easter, Christmas and Valentine’s Day respectively. We’ve taken a closer look […]

7 Outstanding Example Presentations Using Prezi


Prezi is a presentation tool that helps transform lack-luster, static presentations into engaging presentations that tell a story. Instead of moving slide to slide, like a PowerPoint or Keynote presentation, Prezi presentations capture content in a spatial context. Because of this, your audience may be more engaged with your presentation. If you’ve been using PowerPoint, […]