Checkout Page Design: What *Not* to Do

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be the most crucial part of […]

The Key to Creating Loyal Customers

loyal cusotmers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at these findings from the European Management Journal: The cost of acquisition happens only at the beginning of a relationship, so the longer the relationship, the lower the cost. Long-term customers help spread free word-of-mouth promotions and bring in referrals. Regular customers […]

AIDA: A Proven Copywriting Formula for Generating Leads and Revenue

Tango

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re new to copywriting, or you’re a copywriter staring at a blank page, the AIDA copywriting formula is an “old standard” that routinely produces rock-solid results. You can use AIDA for every type of direct response ad: sales page, squeeze page, […]

A Three-Pronged Approach to Getting Quality Leads on Twitter

twitter for business2

Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead generation and search engine optimization. His latest book in the growing “Ultimate Series” for business is the Ultimate Guide to Twitter for Business. In this interview we focus on how to effectively use Twitter to not just get more followers, but […]

Selling to Millennials: 3 Must-Have Conversion Tactics

selling to millennials

What’s with young people these days? We’re relentlessly critical, wear flip-flops to work, and aspire to change the world. It’s an understatement to say that we have a bad rap, and the good old Internet has gone so far to call us narcissistic. Some of us would rather watch cat videos than read the news. […]

5 Clever Ways to Get Customer Reviews That Convert

how-to-get-customer-reviews

How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture firm Kleiner Perkins Caufield & Byers, said it best – social proof is the new marketing. In fact, social proof is one of the key elements in building an awesome brand. And there’s […]

Why Your Marketing Is a Losing Battle (and What to Do about It)

marketing can be a losing battle

Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a hard time believing that it’s yawn-inducing and way too corporate. Then, worried about the fact that it’s getting you little to no results, you start experimenting with it. And you […]

7 Conversion Optimization Tests That Win EVERY Time

conversion optimization

I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot of haters saying “not every conversion optimization test wins every single time.” And they’re probably right. But what I’m going to try to do is lay out seven of the top “as guaranteed as possible” tests you can do to increase […]

Writing a Guarantee That Converts

Hand and stamp Guarantee

Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your customers and inspires trust. It’s much more than a return policy with strings attached. The guarantee is possibly the strongest sales tool anyone can leverage. It tells the prospect that […]

The 80/20 of Sales & Marketing: How to Work Less and Earn More

web design trend

Sure, you’ve probably heard about the 80/20 Principle (aka “The Pareto Principle”), which basically says 80% of your results come from 20% of your efforts. But do you REALLY understand its true power to transform your sales and marketing efforts. Bestselling author and AdWords guru Perry Marshall spent the last 10 years exploring 80/20 on […]

What 7 Legendary Copywriters Can Teach Us About Web Copy

keyboard

It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have changed. We have to deal […]

Google URL Builder: How to Separate Clickable from Forgettable Links

build clickable links

A couple of months ago, I wanted to check on the performance of a set of sales emails I’d sent out. But when I logged in to Google Analytics, I noticed that the traffic sources for those sales were categorized as “direct.” While I could reasonably conclude that many of those sales came from people […]

7 Factors that Make Your Blog Less Credible

film strip with 7

Your blog is hands-down your best marketing tool, but that’s only true if it does what it’s supposed to. When everything works right you have a web optimized hub with excellent, shareable content that builds your community. But how do you make the leap from having an ordinary blog to one that’s a credible hangout […]

Are You a High-Growth Firm? Top 10 Marketing Tools Revealed

Business Graph

If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]

No More Guesswork: 5 Website Formats Proven to Get Results

formulas

Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

increase conversions

We all have grand schemes to start split-testing. We get all the software setup, get excited about increasing our conversions, and then… … things get busy again and we forget. That’s why I’d like to reveal seven tests I’ve personally done either on my own sites or with my clients that have all achieved conversion increases […]

The Little-Known Trick for Higher-Quality Content and Landing Pages

research for better copywriting

There’s a little-known “trick” for higher-quality content and better-converting landing pages. The best writers swear by it. Non-writers avoid it like the plague. What is it? Research. When I first became a freelance copywriter, I had a hard time with research. I knew I needed to do a lot of it, but I didn’t know […]

Similar But Different: How These Similar Brands Differentiate Their Offers

twins: similar but different

It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them before. But this doesn’t mean that you can’t be successful. One way to distinguish your business from other similar businesses is through positioning. Check out these competing businesses to see […]

How to Reduce Your Bounce Rate and Raise Interaction on Your Website

bouncing

Got a high bounce rate? Have you tried everything you can think of to make it lower, but without success? Don’t worry — there’s good news. Here are seven little-known ways to reduce your bounce rate and encourage longer visits (with more interaction) on your site …

The Apple Standard: 6 Guiding Principles for a Better Web Experience

apple development

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that this company puts into everything […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

dozen eggs

What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Fix Your Landing Page Mistakes and Increase Conversions Post by: Peep Laja via Unbounce You know what […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

customer engagement

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]

The 59 Second Rule: 3 Reasons Why Users Leave a Website

Stop-watch

How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59 seconds. So, if you don’t capture the user’s attention in less than a minute, you’ve lost them. I’ve dubbed this “the 59 Second Rule.” Basically, if you haven’t generated interest in […]

Talking Salesmanship: John Carlton on the (Un)Importance of Design & Crime Fiction

People shaking hands in a real estate transaction

Welcome to Part 2 of my interview with marketing legend John Carlton. In the first installment, John discussed the importance of salesmanship in marketing. Here in Part 2, John talks about the single element that trumps even great salesmanship when it comes to successful selling. Plus — you’ll discover the relationship between design and copy, […]

5 Conversion Experts Weigh in on User Psychology

psychology

Psychology is an unstoppable force of nature. As tech savvy, opinionated, and intellectual as we are, our instincts inevitably kick in. From subtle designs to bold colors, we’re constantly relying on signals to guide us through key decision-making moments. Consumer behavior is no different. The decision-making process is just as straightforward as it is complex. […]

What’s In A Name? How To Use Naming Conventions To Convert

the right name makes a difference

When parents welcome a new baby into the world, they grace their child with a name. My parents chose Emma, and that name followed me through infancy to school to college, and then to adult life. Names conjure up certain ideas and preconceptions, whether we like it or not. A name’s important, and not just […]

10 Tips to Energize Boring Copy (And Increase Sales by 30%)

plasma lamp

If you’re serious about marketing, then every word of copy has only one purpose: persuade the reader to take the next step in the sales process. The next step could be calling a toll-free number, filling out a form, or reaching into a pocket or purse and pulling out a credit card. Whatever the next […]

4 Optimization Pros Critique an HP Landing Page

web design trend

We tend to think that Big Business, with all its resources, has a big advantage when it comes to marketing. But today, we’re challenging that assumption by asking four conversion optimization experts to critique a landing page by HP. HP begins the campaign with an ad placed at the bottom of a customer email. Click […]

Put the Power of Story In Your Sales Copy

boy reading a story

Stories are powerful. For ages, they’ve been used to convey messages, teach values, and pass on wisdom from one generation to the next. They can tap into our deepest emotions… entertain us… inspire us… and move us to action. That’s why if you’re serious about improving your results, you’ll want to put the power of […]

Interview: Big Data Marketing Ain’t Just For Big Business Anymore

big data

I first met Kevin Milani of Mendicant Marketing at a conference that a number of high level AdWords consultants were attending. So when he introduced himself as a “World Class AdWords consultant” my initial thought was “Yeah, okay buddy, we’re all pretty good here!” But after spending a lot of time with him at the […]

June’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

eggs

Hopefully, you’re reading this roundup pool-side with a delicious pina colada in hand. What better way to brighten your summer day than great content from amazing marketers? Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. 5 Landing Page Strategies Your Competition Hasn’t Thought of…Yet Post by Tommy Walker […]

Design + Copy: The Sum Is Greater Than the Parts

sum is greater than parts

Sometimes the sum is greater than the parts. This is one of those times. Yes, good copy and a driving message are important to conversions. But your website’s design can make or break that copy. People are visual, and knowing that, you can tap into some powerful techniques that combine a strong message with aesthetics […]

Create Loyal Customers and Raving Fans With Just Your Website

thumbs up

How do you turn casual browsers into loyal customers who rave about you to their social circles? You might be surprised to hear it starts with your first encounter. Assuming that first encounter is your website, you need web pages that capture your visitor’s attention, build relationships, and generate the “know-like-trust” factor that everyone’s talking […]

Landing Page Strategies that Serve Up Delicious Results

recipe for landing page

Landing pages are mission-critical to your marketing strategy. You can drive all the traffic in the world, but if you’re failing to make that momentary connection, you’re throwing your branding dollars out the window. Do your high bounce rates bring you to tears? Do you feel like you’re flushing your web traffic down the toilet? […]

Paving the Path to Sales: The Conversion Funnel Explored

conversion funnel

As a marketer, you’ve likely heard the term conversion funnel to describe your business’s path to ROI. But when was the last time you took a close look at this concept? When users visit your website, they may not  be ready to make an immediate purchase. That’s why your job exists as a marketer —  you […]

5 Landing Page Lessons from Top PPC Advertisers To Help You Crush the Competition

thumbs up

If you’re paying for AdWords clicks in competitive markets, you gotta have you’re act together. And, that doesn’t just mean optimizing your keywords, ad copy, targeting, etc. in AdWords. It means having a landing page that converts at a level that leaves your competitors in the dust. So when you see advertisers consistently bidding for […]

4 Essential Ingredients for a Video that Converts

kameramann im outdoor

It’s hard to find many companies these days that aren’t leveraging online video. You’ll often land on a homepage and find a short explainer video introducing you to a product or service. And it’s easy to see why. Video is engaging, fun, and a heck of a lot more interesting than a page or two […]

Home Pages that Hit the Mark (And How Yours Can Too)

home pages that hit the mark

What makes a home page great? If your answer involves fancy technology or loads of affiliate links, you’ve missed the point. According to Steve Krug in Don’t Make Me Think, the home page has four jobs: Show me what I’m looking for. Show me more. Show me where to start. Establish credibility and trust. Tall […]

A Lesson in Google AdWords from 4 Accounting Software Companies

web design trend

If you’re in the market for accounting software (I’m assuming you’re not using paper ledges and pencils anymore!), there are no shortage of companies that would like your business. It’s a high-competition market, with Google’s Keyword Tool estimating cost-per-clicks at more than $8 for the keywords “accounting software.” Below we dissect the AdWords ad and […]

4 Optimization Experts Critique a College Break Landing Page

make the grade

As the end of the school year approaches, many graduates are planning their getaway celebrations. Search for “best graduation getaways,” and you just might turn up this landing page. Does it make high enough marks to get people packing their bags? Four optimization experts give a mixed review. Here’s the landing page. (Click on the […]

7 Key Factors That Can Boost Local Reviews Up to 900%: An Interview with the Master of Local Search

happy customers

Bob Sommers is one of the most likeable guys you’ll ever meet. He built the largest customer service training company in the country. Then, in 1996, he sold that company and moved to Maui. It wasn’t long before he discovered the world of Internet Marketing which quickly became a passion of Bob’s. Especially Local Search. […]

Can Text Messages Increase Conversion Rates?

messaging

With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only non-intrusive, but also welcomed and appreciated. There are plenty of case studies and examples of mobile marketing success – ranging from apps to websites.  But there’s another seldom-mentioned aspect of […]

Perry Marshall Reveals the Secret to Building the Perfect Sales and Marketing Team

conversion-conversation

Perry Marshall is well known for his best-selling book “The Ultimate Guide to Google AdWords” (now in its 3rd Edition) as well as his many AdWords courses and coaching programs. Through his work, Entrepreneur Magazine says “He has helped over 100,000 advertisers save literally billions of dollars in AdWords stupidity tax.” But if you only […]

13 of the Best Heatmap Articles on the Internet

web design trend

What’s a heatmap, you ask? Oh — just one of the most valuable tools for diagnosing costly user experience problems. By using software like Crazy Egg, you’ll be able to understand where people are clicking, where they’re scrolling, and where you need to make changes to improve conversions. Have a read through these 13 articles and […]

6 Landing Page Optimization Pros Critique A Turbo Tax PPC Landing Page

turbo-tax

As if you needed another reminder of the looming tax deadline on April 15th (in the U.S.) our Crazy Egg landing page optimization pros are critiquing a landing page for Turbo Tax. Below is the PPC landing page our experts critiqued.  This page is the result of clicking on a Google AdWords ad for the […]

The One Email That Belongs in Every Autoresponder Sequence

Email Autoresponder Sequence

John Fancher is Perry Marshall’s “go-to” copywriter and has written for the Glazer Kennedy Inner Circle among many others.  John writes A LOT…both copy and music. He’s particularly well-known for his expertise in writing autoresponders and plays a big role in Perry Marshall’s Autoresponder Bootcamp training program (a course I’ve taken and can very highly recommend). […]

5 Conversion Experts Scrutinize a Universal Orlando Landing Page

Universal Orlando Crowdsourced

Universal Orlando Resort is a world class vacation destination, but the online marketing at Universal Orlando makes for a forgettable experience. The following landing page was displayed after clicking on an ad triggered by Google Adwords for the term ‘orlando florida vacations.’ >>Click to see an enlarged version of this landing page  (it will open […]

How We Increased Lead Form Conversions By 35% (The quick and non-techy way)

accurate-keyword-research

A/B testing can be costly and frustrating. If you aren’t careful, conversion testing can cost a ton of money and time  — particularly if you don’t have the technical expertise to make changes to your website. But it doesn’t have to be this way. Our company, SmartShoot, found a way to increase leads on our website […]

23 Landing Page Optimization Articles From The Best In The Business

power-words-online-advertising

If you’re reading this blog, you’re probably as obsessed with landing pages and conversion rates as we are. And you’re probably looking for some great learning material. We’ve assembled some of the best landing page optimization articles from the brightest minds in the business. First and foremost, if you haven’t read Landing Page Optimization by Tim […]