How to Optimize Your Product Pages for Higher Conversion Rates

likelikelike

Ahh, the product page. Often a combination of a little customization and a lot of programming, many of them don’t differ much from whatever options were available out-of-the-box with their chosen shopping cart system. And that’s unfortunate, since it’s often

4 Ways Videos Can Boost Your Conversion Rates

video marketing

Our brains process visuals over 60,000 times faster than text. Yup, sixty thousand. In an age where everyone is in a hurry and there are a thousand different distractions online, how do you get your message across? How do you take advantage of the few precious seconds of attention customers give you to explain why […]

Authentic About Pages: Let Your Brand’s Personality Shine

about page

“When you write your About page, your job is to dazzle your audience,” says one marketing guru. “This is no time to play the introverted wallflower.” I disagree. If you’re an introvert, your About page is precisely the time and place to come across as you are, as someone who’s quiet, thoughtful and meticulously helpful, […]

5 Must-See Productivity Tools for Conversion Rate Optimization Experts

comindware

As a conversion rate optimization professional, you’ve no doubt tried dozens of tools to help make your work easier. Whether it’s simplifying analytics data or simply improving collaboration, we’ve collected five of the best tools to help you do your job better. And keep in mind, this isn’t the same old resource list you’ve seen […]

An Epic Landing Page Makeover That Debunked 3 Landing Page “Best Practices”

Stop Doing What Doesn't work on a cork notice board

If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with valuable content. Everyone seems to have best practices figured out, so why reinvent the wheel? Tell me what works — I’ll […]

7 Paths of Persuasion: How to Easily Generate the Buying Impulse

persuasion

Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed […]

Addicted to Your Brand: 4 Ways to Build a Cult Following

customer loyalty

On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s latest iPhone, the iPhone 6. The phone, however, wasn’t available. In fact, it hadn’t even been announced to the world. The couple had arrived in […]

How Crazy Egg Heatmaps Stopped Our Leaking Profits

jewelry website - placeit feature

In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water.

8 Elements You Need to Nail for a Top-Performing Landing Page

positionly - placeit- feature

Want to nail landing page conversion? It’s not rocket science. If you follow some tried and true optimization practices, you can get more from any landing page. We’ve isolated eight elements that, when done right, can all but guarantee better results. But honestly, you shouldn’t take our word for it. You need to test, so you […]