5 Must-See Productivity Tools for Conversion Rate Optimization Experts

comindware

As a conversion rate optimization professional, you’ve no doubt tried dozens of tools to help make your work easier. Whether it’s simplifying analytics data or simply improving collaboration, we’ve collected five of the best tools to help you do your job better. And keep in mind, this isn’t the same old resource list you’ve seen […]

An Epic Landing Page Makeover That Debunked 3 Landing Page “Best Practices”

Stop Doing What Doesn't work on a cork notice board

If you’re in the online marketing space, your inbox probably looks like mine. An avalanche of emails with advice on A/B testing, conversion rate optimization, lead generation and tips on how to engage your list with valuable content. Everyone seems to have best practices figured out, so why reinvent the wheel? Tell me what works — I’ll […]

7 Paths of Persuasion: How to Easily Generate the Buying Impulse

persuasion

Have you ever been swayed by a good email, landing page, or pop-up? Do you ever unconsciously take out your wallet because of an enticing offer? All of us, whether we are aware of it or not, are submitted to marketing and propaganda on a daily basis. It’s estimated that the average adult is exposed […]

Addicted to Your Brand: 4 Ways to Build a Cult Following

customer loyalty

On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s latest iPhone, the iPhone 6. The phone, however, wasn’t available. In fact, it hadn’t even been announced to the world. The couple had arrived in […]

How Crazy Egg Heatmaps Stopped Our Leaking Profits

jewelry website - placeit feature

In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water.

8 Elements You Need to Nail for a Top-Performing Landing Page

positionly - placeit- feature

Want to nail landing page conversion? It’s not rocket science. If you follow some tried and true optimization practices, you can get more from any landing page. We’ve isolated eight elements that, when done right, can all but guarantee better results. But honestly, you shouldn’t take our word for it. You need to test, so you […]

Should You Change User Behavior on Your Landing Pages?

what not to do

Many marketers believe that they are supposed to change a user’s behavior. According to the theory, an effective landing page will challenge a user’s existing behavior and attempt to get them to adopt a new behavior that involves a conversion action. Most landing pages are attempting to coerce a potential customer to get, do, buy, […]

Getting Started with eCommerce Personalization

personalization - placeit feature

Fact: 97% of an online stores’ visitors will leave the website without buying. Most of them never visited the site before nor will ever get back again, which means there’s no second chance for a first impression. Imagine being able to assign every person who walked in your store an incredibly skilled personal shopper—one who […]

Conversion Goal? It Depends on Your Business Model

Traffic conversion flat illustration concept

When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from a business perspective, that’s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the final sales. And […]