Logic and Direction: How to Turn Visitors into Customers

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This is the second article in a five part series on website conversion. You can catch the first article here. People are impatient. If they don’t quickly find what they’re looking for, they’ll leave your website. Successful businesses understand this. They respond by doing everything in their power to capture people’s attention lead them down […]

8 Tips for Raising Prices Without Customer Backlash

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As you work to increase your conversion optimization, what are you really aiming for? More profits, right? If that’s that case, pricing your products is a necessary consideration when optimizing your sales funnel. What’s especially tricky is when you need to raise your prices. Do it right and your customers will barely notice or care. […]

Performance Tuning: 4 Things that Make or Break Usability

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Welcome to this five-part series of articles on website conversion! In this series, we’ll take a close look at ways to convert your website visitors into happy customers. Each article will focus on a set of related conversion topics and suggest specific actions you can take today to optimize your visitors’ experience. We’ll look at […]

How One SaaS Company Raised Pricing Page Conversions 310%

better results

Figuring out how to price your SaaS product is difficult. It relies on customer segmentation and profitability analysis, and then, when you’ve finally optimized your pricing strategy, clear, effective communication. That’s the part where we were stuck. As anyone who’s ever worked on a SaaS pricing page knows, it’s incredibly tricky to communicate value and […]

A Step-by-Step Guide to Creating Long-form Content That Converts

long-form content

Are you worried that you don’t know the point of guides and eBooks? Trust me, you’re not alone. There are dozens of articles about how changing the color of a button will lead to higher conversion rates, but what will long-form guides do for you? Why bother? The best long-form guides allow you to share […]

6 Branding Lessons from Duluth Trading

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Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit one of your competitors). As […]

CrazyEgg’s Hard-Boiled Guide to eCommerce Optimization

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eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult to know where to start. Do I begin addressing shopping cart abandonment, or should I encourage more engagement via social media? Do I focus exclusively on the checkout page or should I conduct user experience tests first? In this guide, we’re going to use […]

Measure Marketing ROI: Proving Value When It Can’t Be Measured

measuring the impossible

What happens when a marketing campaign can’t be measured? Do you go about business as usual, cranking out campaigns willy-nilly? Do you sidestep questions about metrics, mumbling something about ROI under your breath? A few years ago, we struggled with new marketing channels that were virtually impossible to measure. Today, things are different. Let’s look at […]

A Simple Guide to Understanding and Creating a Website Conversion Funnel

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How many articles have you read recently about the “conversion funnel”? Likely a lot! You’re probably hearing, seeing, and having the term “conversion funnel” shoved in front of your eyeballs all day long. I personally come across conversion funnel information dozens of times during my research and reading—every single day. Why? Because an optimized conversion […]

How to Design a Simple Sales Funnel to Improve Web Conversion

Website leads

I just completed a website assessment for a prospect who was sure he had a conversion rate issue. He wanted to jump his current conversion rate of 1.3% to 2%, a lofty goal by all accounts, but obtainable. It seems obvious, right? If you have lower conversions than you want, you should go for a […]

8 Easily Avoidable Mistakes That Will Ruin Your Landing Page Tests

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Talk to any conversion expert (like me), and you’ll hear them chanting the same song:  “Test, test, test, test.” It’s monotone, boring, and probably annoying. But it’s the only way to improve your conversion rates. The truth about testing is that it’s hard and slow, and you’ll encounter challenge, frustration, and the familiar feeling of […]

3 Rules for Clickable Banner Ads (& One Tip to Turbo-boost Results)

banner ads

Banner blindness isn’t a myth. But it doesn’t just apply to banners. People are bombarded by advertising everywhere they go. They aren’t just blind to banner ads. They ignore most every sales message you try to throw at them. It’s one of the reasons you can’t rely on tricks or gimmicks. Just putting up a […]

Your Brain and Effective Calls To Action: What Works Best and Why

3d rendered depiction of Stem Cells and a human figure.

Do you ever read the Buffer blog? If not, you should. Here’s why. When I was originally planning this article, the idea was to dive really deep into the psychological research behind calls to action that work. Originally, the plan was to get quotes and snippets from people who’ve tested hundreds of calls to action—people […]

The Psychology Behind Free Shipping: Does It Work?

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Does free shipping really work? This is a question that keeps coming back to me every time I look at a shopping website or consult with a client on their e-commerce site. Because free shipping is so widespread, one would think that it’s the only way to do e-commerce. I wondered… Is free shipping really […]

Are You a Conversion Optimization Rockstar? Take the Quiz

rockstar guitar

So you think you’re a web conversion expert? Test your knowledge of this complex area by answering these 10 questions. Give yourself a point for each yes and tally your score below to find out if you really know your stuff. 1. Do you know your strategy and goals? Your conversion optimization efforts won’t get you […]

Can Social Data be an alternative to Third-Party Cookies?

Oil Pump Under Hot Sky

Cookies, the tiny bits of data sent from a website and stored in a user’s web browser is at the core of the digital advertisement industry. The way it works is this: Every time you visit a website, your web-browser sends the cookie information back to the server, notifying them of your browsing patterns. This […]

Let Customers Do Your Marketing & Other Cool Uses for Testimonials

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Is your website missing a KEY ingredient to unlocking higher sales? Many websites do—and don’t even realize it. If you guessed testimonials, you guessed right. Think about it! Do you enjoy reading wordy Web pages full of dry research and statistics? I don’t. It’s… well… boring, to be quite frank. Research is invaluable. Statistics to […]

5 Ancient Persuasion Techniques That Can Rock Your Website Today

Fair tale

What does a 4th century BC philosopher have to do with your e-commerce website? Absolutely everything. Before you let out an impatient sigh of boredom, hear me out. The oracle speaks forth the wisdom of the ages. What you’re about to read is rivetingly relevant, inescapably entrancing, and profoundly profitable. In fact, Aristotle wants you to […]

3 Stealthy Ways to Power-Up Your Contact Forms

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When it comes to lead generation, you need the funnel to be as slick as possible… With no leaks and no stops on the way to conversion. My friends over at Singlehop have created an infographic that gives three sneaky ways to get your funnel in shape. Reduce the number of fields. Build trust. Improve […]

5 Customer Support Tips For Better Conversions

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How often do you put off vital business growing tasks—like advertising or new product development—only to spend the time buried in customer support issues? A few questions here, a few concerns there, and before you know it, the day is over and you’ve done nothing to grow your business… Don’t fret. There’s a way you […]

Marketing Automation: How to Talk 1-on-1 With Your Prospects

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Late last summer, I was having lunch with my friend Chris. He’s a world-class SEO guy who literally tests out dozens of different tools, platforms and software packages a month looking for the true gems that can give his clients a leg up on the competition. So when he started telling me about one of […]

How To Add 80%+ To Your Bottom Line Without Adding New Customers

Profits Ahead

Here’s an intriguing question. What if you could increase your bottom line revenue this year by 80% or more… … without adding any more customers than you’re already getting? You might be looking at that, thinking it’s some kind of marketing gimmick. Maybe you think it’s simply not possible. Maybe you’ll keep reading just to […]

3 Steps to Kick-Start Conversions on Your Landing Pages

healthy fit kid doing karate leap or kick

Landing page conversion optimization is pretty hot right now. Speak to any marketer or online business owner and, chances are, you’ll hear them talking about tactics for lifting conversion rates. With so much money going into driving traffic to our sites, it’s little wonder that more people are focusing on converting more visitors into customers. […]

Tracking Conversions – 4 Steps To Attainable Conversion Goals

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If you’re running a business online, you’ve likely heard about the importance of increasing conversions. In fact, conversion optimization is the focus of The Daily Egg. But, some articles might leave you wondering: What metrics should you track—and what are good numbers for each metric? How much should you try to increase your conversion rates? […]

3 Landing Page Resolutions for the New Year

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It’s that time of the year again. Just a few weeks into the New Year. Your New Year resolutions are still going strong… or may be beginning to fizzle… again! But you still have new hopes for your business. Just as the long-term benefits of any personal resolution (morning workouts anyone??) do not make you stick […]

Never Redesign Your Website Without This Strategy!

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Since the dawn of the web age, companies have been trapped in the website redesign cycle. Every five years or so, a CXO decides the site design is looking “tired” and needs to be re-thought. Often the company pays little consideration to whether the new design will improve results. “It’s new,” they’ll think, “so it […]

How To Stop Customers From Cheating On You With Your Competitors

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As someone who works with all types of entrepreneurs in literally dozens of different industries and categories, I’ve come across a plethora of pain points that we all face. One of those is understanding WHY customers leave us. You probably already know the 3 main reasons customers will stop doing business with one company and […]

How to Use Colors for More Effective Landing Pages

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We all know that colors play a large role in our marketing efforts, but have you ever taken a closer look at how color may be affecting your bottom line? Believe it or not, color has a powerful influence on our emotions and decision making abilities, not to mention our first impressions of everything from […]

Bridging The Gap Between Phone Calls & Analytics in 2014

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Look at you, the Smart Marketer: setting up heat maps, using conversion tags, being all innovative with your email marketing, and using smart retargeting techniques. You understand the importance of page flow and designing with emotion. If your website were a real-life store, they’d block off main street because there are so many people dying to get in. […]

7 Awesome Conversion Rate Optimization Case Studies To Kick Off The New Year!

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So here we are. It’s 2014, and once again one of your resolutions is to “make my website better.” Yeah, it’s at the top of my whiteboard too. Problem is, all the metrics look pretty ok. So where should do you start if you want your tests to mean anything? Because there was such a […]

Get in Your Customer’s Head and Increase Conversions

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Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it might be a little frustrating, you know reminiscing makes her happy so you smile and nod. Her words go in one ear and out the other… But, if you listen […]

Your Simple 5-Point Checklist For Better Converting Copy

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Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email opt-in, etc). Of course, nothing […]

Content Marketing: Essential or Optional for Online Success?

Content-Marketing

Every time I turn on the computer these days I hear about the benefits of content marketing. It’s widely publicized as one of the best methods for gaining website traffic, but is content marketing necessary to succeed? The answer is no, it’s not necessary… For instance, here are some things you could do instead: You […]

How Simplification Saved Our Website Redesign and Increased Conversions by 4x [Case Study]

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Giving customers more options doesn’t always lead to better conversions. In fact, it can kill off your website altogether. That’s what nearly happened when Fit Marketing redesigned the Underwater Audio website.

Landing Page Optimization Cheat Sheet

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In the fast-paced, highly competitive digital marketing world, few tools are as useful, versatile or necessary as the landing page. It’s a key part of the online marketing process. Got an E-Commerce store? A great landing page can help you land more sales. Running a B2B content marketing campaign? A properly set up B2B landing […]

6 Of My All-Time Favorite Conversion Rate Optimization Case Studies

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Want to start conversion testing on your website, but don’t know where to start? Don’t worry, I’ve got you covered. In this article, we’ll break down 6 of my favorite conversion rate optimization case studies. After each one, I’ll give you actionable advice you can take to improve your blog or website in a serious […]

What Conversion Tactics Will Make the Biggest Bottom-Line Difference in 2014?

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Yesterday, I told you about 13 Conversion Optimization experts you need to follow. Today, I want to share their top tips for getting better marketing results in the new year. What do you need to pay attention to for better digital marketing? Keep reading to find out… 14 Conversion Tips that Will Matter Most in […]

14 Conversion Experts You Should Be Following in 2014

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What works in digital marketing today? There’s no easy answer to that question. The truth is, what works today may not work tomorrow, because the rules change on a daily basis. So if you want to improve your website’s performance, you need to keep up with the newest developments. And to do that, you need […]

3 Unconventional Ways to Boost E-Commerce Traffic & Sales

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Online marketing is a complex and ever-changing world. As new media platforms emerge and technology advances, people interact with the web in new and diverse ways. And while this can make it a challenge to run an online e-commerce business, it doesn’t have to be overwhelming. There are many ways to improve upon your strategies […]

Crazy Egg’s Hard-Boiled Guide to Holiday eCommerce

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Have you ever wished you could have a direct, easy-to-follow guide to improve your site and increase conversion rates over the holidays? The race to grab the attention of your best customers is on, and by starting early, you can reap the financial rewards of holiday shopping readiness. Thankfully, we can help. Introducing the…

How to Use Features and Benefits to Gain Higher Conversions

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You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well, imagine—like many other Americans—you’ve decided to stop renting and take the recommended path to purchase a home… The first thing you’ll likely do is hire a real estate agent to […]

Why Your Web Project Was a Waste of Time – And What to Do About It

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I’ve worked on a lot of website projects.  And I’ve seen the typical process… The strategy meetings and planning sessions, the writing and design, and endless rounds of revision… Only to end up with a website that, sure, looks pretty, but doesn’t actually perform any better than the original. And do you know the biggest […]

The Holidays Meet Mobile: 3 Ways to Boost Conversion

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A recent Pew survey points out that last year, nearly 58% of cell phone users used their phones for guidance on purchasing decisions while inside a physical store. And that’s just the beginning. A recent study from Deloitte revealed the following trends for 2013: 69% of consumers will shop online 58% will compare prices 58% […]

Do Emotions Sell? Or Are They Just Entertainment?

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Most of us don’t like over-hyped sales pitches. We avoid used car salesmen…. We fast forward through commercials…. We exit sales pages that appear to scream at us. But what about emotional advertising? The other day I saw an ad in Facebook. Not a paid ad in the sidebar. It was in my stream with […]

Improve Your Email Marketing With a Clean Prospect List

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If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your […]

Are You Unknowingly Using Bait-and-Switch Marketing?

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It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]

It’s Easy To Promise The Impossible (Lessons from Frankenweenie)

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The other week I was watching the animated remake of “Frankenweenie”—a favorite film from my childhood—and it got me thinking about a mistake marketers often make. Before I reveal this marketing mishap, let me share what happened in the film that brought it to mind. In the film, a young boy’s dog—aptly named Sparky—gets run […]

Selling With Video: A Video Interview

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Mason Duchatschek knows how to sell. Co-author of the book, Sales Utopia, Mason’s ideas and strategies have been featured in Selling Power magazine, Newsweek, The New York Times and Entrepreneur magazine. He’s also been featured as a guest on Fox News and CNBC. Mason also knows video. Video has been at the forefront of his […]

Closing the Perception Gap, Closing the Sale

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What are the elements that make the biggest difference in your conversion rate? You might be surprised. Keep reading to learn the one often-overlooked element that’s most likely to help professional service providers close more sales. The surprising perception gap When it comes to the psychology of professional services buyers, you don’t encounter too many […]

5 Ways to Use Images for Better Conversions

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“Focus on the purpose of the images, and you will turn photos from window dressing into key conversion tools” That’s how the widely recognized UX Expert, James Chudley, in his article, “How to use photos to sell more,” summarizes the way you should select high-converting images. It boils down to this: What’s the purpose of […]