3 Steps to Kick-Start Conversions on Your Landing Pages

healthy fit kid doing karate leap or kick

Landing page conversion optimization is pretty hot right now. Speak to any marketer or online business owner and, chances are, you’ll hear them talking about tactics for lifting conversion rates. With so much money going into driving traffic to our sites, it’s little wonder that more people are focusing on converting more visitors into customers. […]

Tracking Conversions – 4 Steps To Attainable Conversion Goals


If you’re running a business online, you’ve likely heard about the importance of increasing conversions. In fact, conversion optimization is the focus of The Daily Egg. But, some articles might leave you wondering: What metrics should you track—and what are good numbers for each metric? How much should you try to increase your conversion rates? […]

3 Landing Page Resolutions for the New Year

Crowd in motion blur

It’s that time of the year again. Just a few weeks into the New Year. Your New Year resolutions are still going strong… or may be beginning to fizzle… again! But you still have new hopes for your business. Just as the long-term benefits of any personal resolution (morning workouts anyone??) do not make you stick […]

Never Redesign Your Website Without This Strategy!

Booking.com ESR opportunities

Since the dawn of the web age, companies have been trapped in the website redesign cycle. Every five years or so, a CXO decides the site design is looking “tired” and needs to be re-thought. Often the company pays little consideration to whether the new design will improve results. “It’s new,” they’ll think, “so it […]

How To Stop Customers From Cheating On You With Your Competitors

shopping woman gives a wave goodbye

As someone who works with all types of entrepreneurs in literally dozens of different industries and categories, I’ve come across a plethora of pain points that we all face. One of those is understanding WHY customers leave us. You probably already know the 3 main reasons customers will stop doing business with one company and […]

How to Use Colors for More Effective Landing Pages

abstrakter gemalter Hintergund

We all know that colors play a large role in our marketing efforts, but have you ever taken a closer look at how color may be affecting your bottom line? Believe it or not, color has a powerful influence on our emotions and decision making abilities, not to mention our first impressions of everything from […]

Bridging The Gap Between Phone Calls & Analytics in 2014

two kids talking on a tin phone

Look at you, the Smart Marketer: setting up heat maps, using conversion tags, being all innovative with your email marketing, and using smart retargeting techniques. You understand the importance of page flow and designing with emotion. If your website were a real-life store, they’d block off main street because there are so many people dying to get in. […]

7 Awesome Conversion Rate Optimization Case Studies To Kick Off The New Year!

Golden gears

So here we are. It’s 2014, and once again one of your resolutions is to “make my website better.” Yeah, it’s at the top of my whiteboard too. Problem is, all the metrics look pretty ok. So where should do you start if you want your tests to mean anything? Because there was such a […]

Get in Your Customer’s Head and Increase Conversions

listen to increase conversions

Have you ever stood in a checkout line and heard the entire life history of a sweet old lady in line behind you? While it might be a little frustrating, you know reminiscing makes her happy so you smile and nod. Her words go in one ear and out the other… But, if you listen […]

Your Simple 5-Point Checklist For Better Converting Copy


Want to make sure your copy has the best chance of converting? Then you’ll want to review it before you test it. You want to make sure you’ve followed all the “best practices” to persuade your reader to take your desired action (whether that’s a click-through, a sale, an email opt-in, etc). Of course, nothing […]

Content Marketing: Essential or Optional for Online Success?


Every time I turn on the computer these days I hear about the benefits of content marketing. It’s widely publicized as one of the best methods for gaining website traffic, but is content marketing necessary to succeed? The answer is no, it’s not necessary… For instance, here are some things you could do instead: You […]

How Simplification Saved Our Website Redesign and Increased Conversions by 4x [Case Study]


Giving customers more options doesn’t always lead to better conversions. In fact, it can kill off your website altogether. That’s what nearly happened when Fit Marketing redesigned the Underwater Audio website.

Landing Page Optimization Cheat Sheet

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In the fast-paced, highly competitive digital marketing world, few tools are as useful, versatile or necessary as the landing page. It’s a key part of the online marketing process. Got an E-Commerce store? A great landing page can help you land more sales. Running a B2B content marketing campaign? A properly set up B2B landing […]

6 Of My All-Time Favorite Conversion Rate Optimization Case Studies

chicks on rubix cube

Want to start conversion testing on your website, but don’t know where to start? Don’t worry, I’ve got you covered. In this article, we’ll break down 6 of my favorite conversion rate optimization case studies. After each one, I’ll give you actionable advice you can take to improve your blog or website in a serious […]

What Conversion Tactics Will Make the Biggest Bottom-Line Difference in 2014?

nouvelles technologie de l'internet

Yesterday, I told you about 13 Conversion Optimization experts you need to follow. Today, I want to share their top tips for getting better marketing results in the new year. What do you need to pay attention to for better digital marketing? Keep reading to find out… 14 Conversion Tips that Will Matter Most in […]

14 Conversion Experts You Should Be Following in 2014


What works in digital marketing today? There’s no easy answer to that question. The truth is, what works today may not work tomorrow, because the rules change on a daily basis. So if you want to improve your website’s performance, you need to keep up with the newest developments. And to do that, you need […]

3 Unconventional Ways to Boost E-Commerce Traffic & Sales

checkout pages

Online marketing is a complex and ever-changing world. As new media platforms emerge and technology advances, people interact with the web in new and diverse ways. And while this can make it a challenge to run an online e-commerce business, it doesn’t have to be overwhelming. There are many ways to improve upon your strategies […]

Crazy Egg’s Hard-Boiled Guide to Holiday eCommerce

holiday guide

Have you ever wished you could have a direct, easy-to-follow guide to improve your site and increase conversion rates over the holidays? The race to grab the attention of your best customers is on, and by starting early, you can reap the financial rewards of holiday shopping readiness. Thankfully, we can help. Introducing the…

How to Use Features and Benefits to Gain Higher Conversions


You’ve likely heard about features and benefits, but do you know which one to use to get the best results—and how to do it? Well, imagine—like many other Americans—you’ve decided to stop renting and take the recommended path to purchase a home… The first thing you’ll likely do is hire a real estate agent to […]

Why Your Web Project Was a Waste of Time – And What to Do About It

graph of falling market

I’ve worked on a lot of website projects.  And I’ve seen the typical process… The strategy meetings and planning sessions, the writing and design, and endless rounds of revision… Only to end up with a website that, sure, looks pretty, but doesn’t actually perform any better than the original. And do you know the biggest […]

The Holidays Meet Mobile: 3 Ways to Boost Conversion

shopping bags

A recent Pew survey points out that last year, nearly 58% of cell phone users used their phones for guidance on purchasing decisions while inside a physical store. And that’s just the beginning. A recent study from Deloitte revealed the following trends for 2013: 69% of consumers will shop online 58% will compare prices 58% […]

Do Emotions Sell? Or Are They Just Entertainment?

emotions sell

Most of us don’t like over-hyped sales pitches. We avoid used car salesmen…. We fast forward through commercials…. We exit sales pages that appear to scream at us. But what about emotional advertising? The other day I saw an ad in Facebook. Not a paid ad in the sidebar. It was in my stream with […]

Improve Your Email Marketing With a Clean Prospect List

clean list

If you’re a regular reader of CrazyEgg, you already know the importance of building an email prospect list. But, did you know your list needs cleaning occasionally? It’s true, a clean list means fewer complaints, a better return on your marketing dollars, higher engagement from your list, and even a better brand image for your […]

Are You Unknowingly Using Bait-and-Switch Marketing?


It’s no secret that bait-and-switch marketing techniques are dishonest. In fact, in many countries true “bait and switch” has been made illegal through different forms of consumer protection legislation. In the United States, for example, consumers can file a lawsuit against a marketer for false advertising if they’re using the technique. In case you’re not familiar […]

It’s Easy To Promise The Impossible (Lessons from Frankenweenie)


The other week I was watching the animated remake of “Frankenweenie”—a favorite film from my childhood—and it got me thinking about a mistake marketers often make. Before I reveal this marketing mishap, let me share what happened in the film that brought it to mind. In the film, a young boy’s dog—aptly named Sparky—gets run […]

Selling With Video: A Video Interview

selling with video

Mason Duchatschek knows how to sell. Co-author of the book, Sales Utopia, Mason’s ideas and strategies have been featured in Selling Power magazine, Newsweek, The New York Times and Entrepreneur magazine. He’s also been featured as a guest on Fox News and CNBC. Mason also knows video. Video has been at the forefront of his […]

Closing the Perception Gap, Closing the Sale


What are the elements that make the biggest difference in your conversion rate? You might be surprised. Keep reading to learn the one often-overlooked element that’s most likely to help professional service providers close more sales. The surprising perception gap When it comes to the psychology of professional services buyers, you don’t encounter too many […]

5 Ways to Use Images for Better Conversions

high-converting images

“Focus on the purpose of the images, and you will turn photos from window dressing into key conversion tools” That’s how the widely recognized UX Expert, James Chudley, in his article, “How to use photos to sell more,” summarizes the way you should select high-converting images. It boils down to this: What’s the purpose of […]

Checkout Page Design: What *Not* to Do

checkout pages

Just as car engineers look at the wrecks-on-wheels of the past in order to determine what not to put into their next model, so too should web designers take a close look at examples of digital failure to determine what works and what doesn’t. Your checkout page design can be the most crucial part of […]

The Key to Creating Loyal Customers

loyal cusotmers

The secret is out: Repeat customers—or loyal customers—are the best customers! Just look at these findings from the European Management Journal: The cost of acquisition happens only at the beginning of a relationship, so the longer the relationship, the lower the cost. Long-term customers help spread free word-of-mouth promotions and bring in referrals. Regular customers […]

AIDA: A Proven Copywriting Formula for Generating Leads and Revenue


No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re new to copywriting, or you’re a copywriter staring at a blank page, the AIDA copywriting formula is an “old standard” that routinely produces rock-solid results. You can use AIDA for every type of direct response ad: sales page, squeeze page, […]

A Three-Pronged Approach to Getting Quality Leads on Twitter

twitter for business2

Ted Prodromou is an author, speaker and consultant in online advertising, social media, lead generation and search engine optimization. His latest book in the growing “Ultimate Series” for business is the Ultimate Guide to Twitter for Business. In this interview we focus on how to effectively use Twitter to not just get more followers, but […]

Selling to Millennials: 3 Must-Have Conversion Tactics

selling to millennials

What’s with young people these days? We’re relentlessly critical, wear flip-flops to work, and aspire to change the world. It’s an understatement to say that we have a bad rap, and the good old Internet has gone so far to call us narcissistic. Some of us would rather watch cat videos than read the news. […]

5 Clever Ways to Get Customer Reviews That Convert


How do you get customer reviews that help you achieve conversion rates as high as 68.7%? In today’s consumer centric world, Aileen Lee, Partner at venture firm Kleiner Perkins Caufield & Byers, said it best – social proof is the new marketing. In fact, social proof is one of the key elements in building an awesome brand. And there’s […]

Why Your Marketing Is a Losing Battle (and What to Do about It)

marketing can be a losing battle

Ok, I confess: Creating high-conversion marketing is a bloody hard work. You know what usually happens. You create your first landing page. You have a hard time believing that it’s yawn-inducing and way too corporate. Then, worried about the fact that it’s getting you little to no results, you start experimenting with it. And you […]

7 Conversion Optimization Tests That Win EVERY Time

conversion optimization

I’ll admit, I’m a little nervous writing that headline. I’ll probably get a lot of haters saying “not every conversion optimization test wins every single time.” And they’re probably right. But what I’m going to try to do is lay out seven of the top “as guaranteed as possible” tests you can do to increase […]

Writing a Guarantee That Converts

Hand and stamp Guarantee

Regardless of what many businesses believe, a guarantee is more than a promise to return the prospect’s money. The right guarantee builds relationships with your customers and inspires trust. It’s much more than a return policy with strings attached. The guarantee is possibly the strongest sales tool anyone can leverage. It tells the prospect that […]

The 80/20 of Sales & Marketing: How to Work Less and Earn More

web design trend

Sure, you’ve probably heard about the 80/20 Principle (aka “The Pareto Principle”), which basically says 80% of your results come from 20% of your efforts. But do you REALLY understand its true power to transform your sales and marketing efforts. Bestselling author and AdWords guru Perry Marshall spent the last 10 years exploring 80/20 on […]

What 7 Legendary Copywriters Can Teach Us About Web Copy


It’s an easy mistake. Each generation of copywriters is probably the same. We think that writing has changed. We try to re-invent the wheel. We hunt the web for the latest, newest, shiniest tips. Web copy is different from old-fashioned ad copy, isn’t it? Yes, of course, some things have changed. We have to deal […]

Google URL Builder: How to Separate Clickable from Forgettable Links

build clickable links

A couple of months ago, I wanted to check on the performance of a set of sales emails I’d sent out. But when I logged in to Google Analytics, I noticed that the traffic sources for those sales were categorized as “direct.” While I could reasonably conclude that many of those sales came from people […]

7 Factors that Make Your Blog Less Credible

film strip with 7

Your blog is hands-down your best marketing tool, but that’s only true if it does what it’s supposed to. When everything works right you have a web optimized hub with excellent, shareable content that builds your community. But how do you make the leap from having an ordinary blog to one that’s a credible hangout […]

Are You a High-Growth Firm? Top 10 Marketing Tools Revealed

Business Graph

If you want to grow faster and be more profitable, study the firms that are already doing it. That’s the simple logic that has guided our research program into high-growth, high-profit professional services firms. One of the early findings was that high-growth firms tended to focus more resources on online marketing than did their average […]

No More Guesswork: 5 Website Formats Proven to Get Results


Creating a high-performance website doesn’t happen by chance. It takes a lot of strategic thought. Oddly enough, we often fall short of real success, not because we’re written bad copy or made the wrong offer, but because we simply use the wrong website format. How do you know the best structure to use? According to […]

7 Quick ‘N Easy Split Tests That Can Increase Conversions 10% Or More

increase conversions

We all have grand schemes to start split-testing. We get all the software setup, get excited about increasing our conversions, and then… … things get busy again and we forget. That’s why I’d like to reveal seven tests I’ve personally done either on my own sites or with my clients that have all achieved conversion increases […]

The Little-Known Trick for Higher-Quality Content and Landing Pages

research for better copywriting

There’s a little-known “trick” for higher-quality content and better-converting landing pages. The best writers swear by it. Non-writers avoid it like the plague. What is it? Research. When I first became a freelance copywriter, I had a hard time with research. I knew I needed to do a lot of it, but I didn’t know […]

Similar But Different: How These Similar Brands Differentiate Their Offers

twins: similar but different

It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them before. But this doesn’t mean that you can’t be successful. One way to distinguish your business from other similar businesses is through positioning. Check out these competing businesses to see […]

How to Reduce Your Bounce Rate and Raise Interaction on Your Website


Got a high bounce rate? Have you tried everything you can think of to make it lower, but without success? Don’t worry — there’s good news. Here are seven little-known ways to reduce your bounce rate and encourage longer visits (with more interaction) on your site …

The Apple Standard: 6 Guiding Principles for a Better Web Experience

apple development

Sometimes we look at a big brand like Apple, and we know there are behind-the-scenes decisions that make that brand what it is — but we rarely get to see what they are. Recently, I ran across Apple’s Human Interface Guidelines, and I struck by the attention to detail that this company puts into everything […]

The Simple Trick that Makes Your Website More Engaging and Persuasive

engaging website

Would you like to learn a trick that can make your website more persuasive? And help you win more customers? Implement today’s tips and your videos and blog posts will become more engaging. Your web copy will become more compelling. Your web design will become more seductive. Sound good? The power of describing your buyer […]

July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

dozen eggs

What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Fix Your Landing Page Mistakes and Increase Conversions Post by: Peep Laja via Unbounce You know what […]