5 Killer Landing Page Techniques that Defy Conventional Wisdom

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Recently, I’ve watched landing pages explode with creativity and new levels of power. For a long time, landing pages were pretty much all the same — a headline, a few bullets, and a capture form. And they were boring. Dull. Not to mention ineffective. You can A/B test headline placement and CTA button color until the […]

How To Apply Psychological Principles To Boost Your Conversion Rate

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Conversion optimization is about increasing the likelihood that a user will perform an action you wish them to take. Your user needs to make a decision, and you wish to influence this decision. Understanding the psychology that governs human behavior can help inform our strategies for influencing this decision. Source: Placeit.net Loss Aversion Loss aversion […]

Little-Known Form Facts that can Increase Conversion Rates

optimize forms

There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone number – this isn’t a date, people! Oh, and make sure that button doesn’t say “Submit” – I’d rather not submit to anything, thank you very […]

Personalized Landing Pages: Key to Customer Satisfaction & Conversion

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The more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.) What if you could […]

How to Do Conversion Optimization without Ruining Your SEO

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For too long, conversion optimization and SEO have been viewed as enemies — like rival college football teams or industry competitors. They’re not enemies. In fact, taken together, conversion optimization and SEO are a force that can lead to insane levels of success and prosperity. Bringing these two together can create a cascade of conversions […]

How to Use Urgency and Scarcity to Improve Conversions

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Conversion optimization is way more than button size, font colors, and sizzling calls to action. It’s also about the inner psychology of the user, known as customer psychology. This is such an important part of digital marketing that I wrote The Complete Guide to Understanding Consumer Psychology. My fundamental assertion is this — “psychology is […]

What 5 Studies Tell Us About Mobile Marketing and Conversions

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Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing and conversions. To help, I’ve found five recent studies that share useful information for those of us seeking higher conversion rates. Let’s look at what […]

This Simple Thing Could Be Destroying Your Conversion Rate

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You thought you’d done everything right. You spent hours poring over the perfect call-to-action button, right down to color and text. You agonized over the wording of your offer and tweaked your layout to perfection. Everything looked perfectly situated to blow your conversion rate through the roof… But something’s still wrong. It’s like an itch […]

3 A/B Testing Pitfalls to Avoid

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When you read about A/B testing, it gets scary fast… A lot of words are thrown around… things like “qualitative data,” “confidence level,” and “statistically significant,” just to name a few. If you’re a small business owner—or tight on resources—maybe you’re avoiding A/B testing because you think it’s just too complicated…

8 Advanced Persuasion Techniques You Should Be Using on Your Landing Page

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The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you don’t persuade customers, then you won’t make sales. Persuasion is a powerful skill. Once you learn some of the advanced techniques of persuasion, you will become an unstoppable force. I’ve […]

Why Conversion Tracking For Facebook Ads Is Important

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In our previous posts we spoke about how to optimize your Facebook ads to get more clicks and how to split-test them to determine which ads are working. Optimizing your ads to increase clicks and decrease costs is great but your campaign doesn’t end there. Clicks and costs are useful metrics but they don’t give […]

Winning The War Against User Anxiety and How to Increase Conversions

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Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you were unaware of it. Anxiety is one of the greatest sources of friction and loss of revenue in ecommerce today. If you’re a marketer, you have an interest in increasing […]

Ecommerce Optimization: 6 Reasons Why Amazon Rocks

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Some people love Amazon; others hate it. As a consumer, I’m definitely in the first group. I’ve been using Amazon since August 1999 (my first order was for a Peanuts book, if you’re interested). I have bought a lot of items from Amazon stores in three different countries. That’s because Amazon knows a lot about […]

The 9 Commandments of Converting Page Skimmers

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Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game: the more eyeballs on your site, reading your information and seeing your offers, the more clickthroughs and qualified leads you’re likely to get. But not all website traffic is created […]

8 Tips to Optimize Your CTA Buttons for Conversion

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If you had to pack all your conversion wisdom and power into one tiny space, it would be the call to action button. It’s amazing how a single button can make or break an online business. I’ve spent a lot of money and a lot of time making sure that my call to action buttons […]

How to Leverage Remarketing and Retargeting for Higher Conversions

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Everyone deserves a second chance, and remarketing (also called retargeting) is your chance to get your business back in front of your customers’ eyes no matter where they go after they’ve visited your site. But how do you get the most out of your retargeting efforts? In this article, we’ll look at the many different […]

5 Common-Sense Conversion Tactics Even Newbies Can Master

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Every time a conversation veers towards improving website conversions, people whip out their website optimizer tools and get to work on web elements, title tags, better copy, and so on. There’s just one problem… With so much time and effort spent on website optimization, A/B testing, multivariate testing or usability testing, very little thought is […]

3 Things You Must Test to Optimize Your Facebook Ads

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In our last post in this series we discussed how to set up Facebook ads that convert well. Just like with regular ads and landing pages, we can’t just set it and forget about it. Facebook ads need to be split tested to find the ones that convert best. The basic premise is to create […]

24 Split Testing Tools to Boost Conversions

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The only way to know if something is working is to test and measure it—and then to keep testing and measuring until you have achieved the best possible optimization result. That applies to everything from email subject lines to the content of your web pages.

Want Conversions? These 9 Landing Page Elements Need to Die

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In conversion optimization, there is a mistaken belief that adding more things to a page is the solution to higher CTRs and more conversions. What I’ve discovered, however, is that there are a lot of things that should be removed from landing pages in order to gain more conversions. Landing pages often become stuffed with […]

How to Create Facebook Ads that Cost Less and Convert More

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So you’ve decided to start advertising on Facebook instead of Google because you’ve heard of the cheap costs per click. You get more traffic at a lower rate. Sounds like a no-brainer, right? Except it isn’t. Many people simply treat a Facebook ad campaign like a Google ad campaign and then get frustrated when it […]

How to Inspire Email Opt-ins in 5 Seconds or Less

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With organic traffic dipping and PPC costs on the rise, email opt-ins may actually be on the decline. But all is not lost—if you take the time to make your opt-in page convert better. An opt-in page is the page tasked with convincing visitors to give you their email address. A very real problem with many opt-in […]

Best Practices are a Lie (and What to Do Instead)

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Imagine for a moment that you’re looking to break into the billion-dollar soda pop market. Your new drink is fizzy and sweet. It’s refreshing. It’s tasty. And it’s cheap to make and sell. Should be a hit, right? Then along comes a competitor that completely crushes every notion you ever had about your market. They’ve […]

5 Essential Areas to Optimize on eCommerce Sites

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On an eCommerce site, conversions are critical. You get that, I know. So what do you do when you know conversions could be better? Where do you focus your attention? In this post, I share 5 essential areas for troubleshooting and optimizing your eCommerce website. If conversions are below expectations, more than likely, your problem lies […]

Age-Old Advice on Conversion Rate Optimization

Benjamin Franklin

Let’s take a few seconds to step back down memory lane to your first success as a CRO professional. You had a daunting task in front of you—like significantly increasing CTA clicks, keeping people on your site pages longer, getting a certain number of people to your website organically, or sending out an email that […]

Advanced Tips: How To Use Content To Drive Conversions

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As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina’s worked with over 1000 businesses to help them develop their content and conversion strategies for the web. He’s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the Orbit blog and as a contributor to […]

3 Simple Persuasion Techniques Proven to Increase Landing Page Conversions

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Your landing pages are the most valuable real estate on your website. Not only do you spend thousands of dollars designing, optimizing, and advertising them, but you gain money through leads, clickthroughs, sales, and revenue. All too often, though, we neglect some of the most powerful methods of persuasion known to mankind. If you were […]

Start A/B Testing Today with 5 Simple Steps

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It’s often said, “If you’re not testing, you’re guessing.” Or, as Kathryn Aragon points out here: The trouble is, if we aren’t testing, we’re fooling ourselves. We don’t really know what works. We’re just guessing. But, did you know that not running the proper tests could be just as bad—or worse—than guessing? For instance, let’s […]

The Web Designer’s Little-Known Trick to Improving Conversion Rates – the Moment Your Site Goes Live

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“Impossible!” I can hear you say… “You can’t improve conversion rates the minute a site gets published! You don’t even have the groundwork necessary to know what your conversion rate is!” But there is a little-known way to make sure that your site’s conversion rate starts out as strong as it can be—without the need […]

10 Little Fixes that Have a BIG Impact on Your Web Form Conversions

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Ahh, the Web form. It’s present on nearly every site on the Web, and yet so many other testing opportunities, like layout and design, get the lion’s share of attention. Why even bother testing your forms? Because it’s here that users find themselves at a crossroads asking, “Do I really want to do this?” Let’s […]

6 Conversion-Boosting Benefits of Online Videos

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If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people are watching much less TV, video’s popularity continues to rise. That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, […]

Can SEO Improve Onsite Conversion?

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When most people think about SEO, they think about getting people onto a website and onto certain landing pages. It’s all about rankings and gaining that visibility to earn those clicks, and then on-site conversions happen because of other factors. For example, what you’re doing on your actual site (imagine that). However, by now, we […]

6 Barriers You Must Overcome to Increase Conversions

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Most people don’t make purchases on a whim. We decide to buy something only after careful thought and consideration, especially if we are making purchases online and especially if those purchases cost more than $10. Nay, our first reaction on seeing a product is not to open our wallets but to question if we need […]

4 Ways To Grow Your Email List And Boost Conversions By Over 50%

Email Marketing. Magnifying Glass on Old Paper.

Experts all over the web swear by building your email list. After all, entire businesses have been built off the back of email marketing. And it all sounds so straight forward in the beginning. Choose an email marketing provider, add some opt-in forms to your blog and then wait for the hordes to sign up. […]

5 Ways to Improve Conversions for Digital Publications

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Think conversion optimization is just for your website? Think again! Businesses use all kind of content types to connect with potential customers and all of them need to be optimized to achieve their goals.

Want Better Conversions? Try Breaking the Rules!

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Given the fairly unpredictable nature of societal trends and human response, conversion optimization is a remarkably scientific process. While conversion optimization rules are applied differently from website to website and market to market, the rules themselves remain constant. At it’s core, conversion optimization comes down to a rather simple process: take a set of established […]

The 4 Components of Successful Lead Generation CTAs

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Here’s something you need to accept. You can’t convert every visitor to your site into a customer. At least not the first time. Even if you have targeted traffic coming in, some people are bound to leave your site without purchasing anything. You see, some of the people who leave probably find your product or service […]

3 Tactics You Can Implement Today for Higher Email Open Rates

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Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends report by CircleResearch. But even with that increased budget, a lot of marketers are leaving conversions on the table. How? By not targeting customers. One size doesn’t fit […]

3 Steps to a Website that Converts (in 5 Seconds or Less)

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Starting a new Web project? Before writing a line code or starting with a draft design, you should define in a clear and concise way how you are going to efficiently transform a simple website visitor into a new customer. Conversion is the most important aspect of any Web project. Done wrong, it can result […]

3 Rarely Used Guarantees That Will Boost Your Sales

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Everybody knows that they should be guaranteeing their product. Without a guarantee, your customers won’t feel confident buying whatever it is that you’re selling. They’ll feel as if you don’t believe in your product enough to make sure they get the results they’re looking for. (And they would be right) In this article, I do […]

Content that Converts: How to Turn Viewers into Buyers

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You work hard creating, curating, collecting, and sharing content to market your business. But, are you missing critical elements when it comes to your content marketing strategy? In other words, is your content optimized to turn viewers into buyers? If not, you’ll get tons of people to read, share, and comment on your content… but […]

Oversized Hero & Background Images: Unfounded Fad or Conversion Booster?

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You see them everywhere these days—oversized images used for product hero shots, or a large photo as a background image in lieu of whitespace. Using images as background is one of the hottest trends in web design. Over the last 6 months, this trend has gained major traction.  Some of the biggest companies have already implemented […]

Facebook Ads vs Google Adwords – the Facebook Targeting Advantage

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Facebook and Google are the two biggest internet giants, and each has its own advertising model. Which is best? The answer may surprise you. Many companies wonder whether they should use Google Adwords or Facebook Ads. As you will read in this article, we believe Facebook targeting holds certain advantages. At first glance, they look pretty […]

An Analytic Approach: How to Find and Fix Conversion Problems

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This is the final segment in a five-part series of articles on website conversion. How do you solve the biggest problems in website conversion? You read this series! Part 1: Performance Tuning Part 2: Logic and Direction Part 3: The User Interface Part 4: The Emotional Journey Today, we wrap up by talking about an […]

Make Your Business Website Unforgettable with These 12 Tips

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Have you seen the Volvo Trucks video ad called, “The Epic Split”? The ad—currently the “most watched automotive commercial on Youtube ever!”—features Jean-Claude Van Damme doing the splits between two reversing trucks! This is something never done before and something you won’t soon forget … Plus, after watching the video demonstration, you’ll likely remember “the […]

The Emotional Journey: Moving Customers Toward the Sale

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This is the fourth article in a five-part series on website conversion. To improve website conversion, you need to provide an emotional journey for visitors. Let’s explore. Emotion is messy, contradictory… and true. ~Nigella Lawson Merchants long ago realized that the act of purchasing is an emotional experience. The emotional level rises throughout the shopping […]

3 Tactics & 4 Tools to Lift Your Conversion Rate

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With all the work you need to do to get the copywriting flawless, market your site and bring in traffic—wouldn’t it be nice if there were tools that would just do some of the work for you to lift conversions? Luckily, there are several. And some of them have done an incredible job of increasing […]

The User Interface: How to Create a Buying Environment on Your Website

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This is the third article in a five part series on website conversion. Be sure to check out Part 1, Performance Tuning, and Part 2, Logic and Direction, if you missed them. Website designers often overlook the importance of providing a pleasant environment for their visitors. They succumb to the tendency to take a best […]

12 Tips to Boost Email Click Through Rates plus 23 Strategic Subject Lines

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In a world where people receive hundreds of emails a day, it can be difficult to stand out. After investing resources into an email marketing campaign, your company doesn’t want to be overshadowed by newsletters and deals from other organizations. Your email marketing must be top notch.

Increase Conversions by Mapping Content to the Buyer Journey

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As a savvy digital marketer, you probably already know the value of content marketing. You probably also know it involves the creation and distribution of content in order to generate demand, bridging the gap between brand awareness and lead generation. But are you aware that this process isn’t about the hard sell? Some think that […]