Should You Change User Behavior on Your Landing Pages?

what not to do

Many marketers believe that they are supposed to change a user’s behavior. According to the theory, an effective landing page will challenge a user’s existing behavior and attempt to get them to adopt a new behavior that involves a conversion action. Most landing pages are attempting to coerce a potential customer to get, do, buy, […]

Getting Started with eCommerce Personalization

personalization - placeit feature

Fact: 97% of an online stores’ visitors will leave the website without buying. Most of them never visited the site before nor will ever get back again, which means there’s no second chance for a first impression. Imagine being able to assign every person who walked in your store an incredibly skilled personal shopper—one who […]

Conversion Goal? It Depends on Your Business Model

Traffic conversion flat illustration concept

When you hear the term conversion rate optimization, what comes to mind? If you’re like most marketers, you probably think sales. And of course, from a business perspective, that’s the bottom line. We all want sales. But if you think about it, there are a lot of small milestones that precede the final sales. And […]

Smart Sales Funnels Are Coming – Are You Ready?

funnel - Fotolia_63660569 feature

The future of online marketing is arriving now… And it’s about to transform the way you sell your products and services online. But who am I and why should you care what I have to say on this topic? Well, I’m the founder of a Web marketing agency called Petovera that specializes in custom landing page and website sales […]

Why Engagement Doesn’t Always Lead to Conversions (& What to Do About It)

engagement types

Are you looking for that perfect recipe to engagement that will lead to more conversions on your site? If you’re like most marketers, you’re thinking, “Well, sure, we need as much engagement as we can get!” But be careful. More engagement does not necessarily mean more conversions. The truth is, too much engagement can actually […]

CRO School: 5 Sets of Data to Crunch to Improve Conversions

Vector concept of network, white background

You can’t ignore numbers when you’re talking conversion rate optimization (CRO). Data on what’s happening with your website and marketing initiatives drives future developments, strategy and campaigns. But which numbers are the most important? Here are five areas that you can’t ignore if you want to get the results and conversions you expect from your […]

Best Practices for Ad Campaign Management in 2015

Idea Commercial Planning Marketing Brand Concept

If there’s one word that will exemplify the strategies of ad campaigns this year, it’s synergy. As much as we’d like to cringe at the use of buzzwords like that, there’s a kernel of truth to this one. Today’s ad campaigns demand a unified publishing voice and a recognizable brand personality. Those, along with these […]

5 Practical CRO Predictions for 2015


It’s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is that more true than in the business of conversion rate optimization. As someone who eats, lives and breathes this line of work, I felt that now was the perfect time, not just to look ahead at […]

The CRO’s Persuasion Guidebook, Part 2

Hand businessman holding magnet attracting money wing

Yesterday, I shared Part 1 of the CRO’s Persuasion Guidebook. If you missed it, I highly recommend that you read it. Today, we dig into more advanced persuasion tactics, namely, ways to adapt your Web content and copy to drive conversions. These are the tactics relied on most by highly profitable brands. Use them to […]

The CRO’s Persuasion Guidebook, Part 1

Hand businessman holding magnet attracting money wing

Is your Web content helping you win clients? Sure, your website and content can boost authority, drive relevant traffic and generate leads. But is it really working for your business? We’re talking ROI here, which is the bottom line for CROs. In most cases, Web pages fail to perform in one of two areas: the […]

6 Attitudes That Will Guide Conversion Optimizers in the Next 12 Months


You’ve heard the expression, “attitude is everything.” It’s one of those inspirational shticks that you hear at the end of Ra-Ra sessions. And, as much as you may not like to hear it, it’s true. When it comes to conversion optimization, I’m a tactical guy. I crave strategy. I meditate on metrics. I eat data […]

7 Conversion Optimization Stats to Guide Your 2015 Strategy

Conversion optimization infographic

If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the best places to start is with CRO data from 2014. It’s a good way to discover what worked and what needs tweaking for the new year.

Which eCommerce Services Improve Conversion Rates?

ecommerce - placeit

If you’re looking to start selling online (or in-store) and need a comprehensive, full-featured shopping cart to handle it all for you, you probably do what many new business owners do—you start scouring the Web for options. And there’s certainly no shortage of e-commerce solutions out there. From shopping cart scripts to third-party “bolt on” […]

5 Free Tools Every Conversion Optimizer Should Know About


Conversion optimizers know about tools — the cool, powerful, and awesome tools that turn visitors into buyers, and traffic into revenue. What good are tools if you don’t know when to use them? If you’re familiar — even just a little bit — with the wild world of CRO, then you know that there are […]

5 Proven Headline Techniques To Skyrocket Your Conversion Rate


Have you ever had the feeling that you just can’t seem to master the art of headlines? Perhaps you’ve thought to yourself, “I have all this useful information available, but how do I turn this data and technique into a masterful slate of high-converting headlines?” I hate to break it to you, but you’re doing […]

5 Surprising Conversion Rate Optimization Lessons [Case Studies]


Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.

What You Miss When You Obsess About Conversions

man hand with business report

“How much traffic do we attract? At what rate do they convert?” “What’s the ROI?” “What do I get if I square off my marketing budget?” “Does this help to get more leads?” There isn’t a single meeting focusing on marketing that doesn’t dwell on those questions. There isn’t a business that wasn’t caught napping […]

How to Take Your Landing Page from Meh to Marvelous

landing page feature

The key to writing highly effective landing pages is simple: Make it as easy as possible for the user to say “yes.” Sometimes copywriters say too much, going off on a tangent or introducing information that confuses the reader. In other cases, copywriters say too little, forcing the reader to make assumptions. When content creates […]

4 Reasons Ready-Made Landing Pages Aren’t Actually Ready


Last month, I gave you a list of some great options for “one-click” or “ready-made” landing pages. These services boast experienced teams offering proven landing page templates, and while having really talented people do most of the work for you is always a great option, the purpose of this article is to explain why “most” actually […]

How A 10,000 Year Old Habit Boosted Sales by 114% (Pay Attention To The ‘Sneaky Decoy’ Trick As Well)


We’ve only recently started experimenting with this tactic, but each time we use it, the results completely blow our minds. We wrote about it briefly, and the next thing we knew was Neil Patel asked us if we would share here. Of course, we said, “We’d love to!” So here’s something you can literally take […]

3 Advanced Conversion Tips We Learned from the 2014 Holiday Season

Birth of IDEA. Concept background.

Everyone knows that the holiday season is the busiest ecommerce time of the year. Beginning on Black Friday, running through Cyber Monday, and hurtling to the final days of December, shoppers eagerly snatch up merchandise online. Many retailers depend heavily on the holiday season for the revenue that will take them through much of the […]

Customer Choice and Conversion: Less Is More

Homemade fruit jam in the jar

There’s an ice cream shop in Vancouver called the International Ice Cream Factory. It’s not just an ice cream shop. It’s a tourist destination. The attraction? 218 flavors of ice cream on site! And those aren’t just variations of chocolate and vanilla. They’ve got flavors like wasabi and tofu. Visiting the place is an event. […]

2 Uncommon Ways to Increase Your Conversion Rate

Group of Architects Planning

Frank Pallini was nervous. Liberty Mutual insured his car and home. But his auto insurance policy was getting expensive. “Liberty Mutual can insure my home, but I’ll save $1,000 right now if someone else insures my car.” He wanted to save money, so he did what most would do. He made the switch. Liberty Mutual […]

5 Tools Proven to Improve Conversion Rates for Your Blog

people sharing puzzle pieces

There is a ton of information about using CRO to increase the effectiveness of your landing pages. But what if you could improve conversion rates on your blog as well? Your blog is one of your most valuable resources in the online marketing world. It’s truly your secret weapon. Don’t you want to make sure your […]

4 Skills You Need To Become A Great Conversion Marketer


It’s a tense setting at the Circle of Elrond. People are talking about conversion rate optimization when Boromir speaks up and says, “One does not simply become a great conversion marketer.” Or something like that. The point is you don’t become a conversion marketer just by running a few A/B tests. There’s a lot that goes on […]

Try Using This Weird Tactic to Boost Conversions as Much as 13%

brain and memory

There are a lot of smart marketers out there. Very few of them, however, have graduated with Academic Honors from an Ivy League school with a degree in Neuroscience! Marketing expert and coach Ryan Levesque has. The cool thing about Ryan, though, is that you don’t have to be an Ivy League grad to understand, […]

So It’s Finally Time To Redesign Your Website: A Checklist


As you know, your website is essentially your company’s digital salesperson. If it’s good at its job, you’ll do well. If not, you’re leaving money on the table. You may have reached the point of decision and determined it’s time to act. Time to make a change. Time to redesign your website. Wow… “redesign your […]

The Conversion Optimization Guide to User Intent

Young Man with Magnifying Glass

User intent is a major factor in search engine optimization and conversion optimization. Most of the talk about customer intent, however, is focused on SEO not CRO. The fact is, however, CRO and SEO converge so closely in this area, it’s impossible to separate the two. I want to take a fresh look at user […]

5 Unique CRO Techniques Groove Uses To Grow Their SaaS Business Quickly

gears, techniques

Groove, self-depicted as “a simple alternative to Zendesk,” has made significant strides in growth in the past months, let alone the past year. While most companies I get the opportunity to collaborate with are really focused on growing, Groove has a refreshing focus on testing. Their meticulous attention to detail has helped drive dramatically quick […]

Blogging on LinkedIn – Can It Convert?


LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new […]

7 Best Services For One-Click Landing Pages That Convert


You know your landing pages are a crucial cog in the conversion funnel. You’ve probably read a few articles on crafting a solid landing page and perhaps even performed some A/B testing on a page you made. You also might have been less than impressed with the results. As I discussed in a previous article

Newbie Growth Hacker Series: Calls to Action that Convert [Part 3 of 3]

newbie growth hacker guide calls to action

In the first two parts of our newbie growth hacker series, we helped you set up ads and landing pages to move more traffic successfully through your online sales funnel. A killer ad strategy and the perfect landing page are great, but a lot of hard work can be undone if you growth-hack these first […]

Raise Prices AND Conversions: Here’s How

Best Price - Arrows Hit in Red Mark Target.

I came across this story when I read Robert Cialdini’s book, Influence. If you haven’t read it, you should drop everything and go get the book. It’s a fantastic marketing resource. Anyway, the book starts off with a case study of a Native American jewelry store in Arizona. The owner of the store was getting […]

Top 10 Dumb Landing Page Mistakes You Need to Avoid

You will make mistakes,learn from them

A landing page is a standalone page designed for one specific objective. Or it should be. In reality, most landing pages ask visitors to do a lot of things, and what happens instead is that users leave doing nothing. What does that mean? Most landing pages are designed to lose money. It’s saddening to see […]

2 Psychological Conversion Triggers You Should Be Using To Increase Your Revenue

network tree gears

Conversions are all about psychology. There are multiple emotions that pull at us throughout the buying cycle. Some may be affected by price, by value, or by quality. Some, on the other hand, are the re-affirming and pressuring psychological factors that will make the difference between a sale or a bounce. Unfortunately, most sites overlook […]

The Missing Link to Conversions: Relevance & How to Attain It

make customers raise their hands

There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what’s sometimes missing from the conversation is why we do all this. It’s so our marketing is relevant to the people […]

4 Ad Technologies to Watch and How They Could Impact Your Conversion Rate


The advertising landscape is always changing and shifting. From remarketing to shopping feed optimization, there are always new techniques and technologies that are designed to help us squeeze every drop of promotional goodness from our campaigns. As mobile becomes faster and more pervasive in our lives, so too are intelligent customer data profiling solutions popping […]

5 Reasons Why Your Ugly Website Is Actually Okay


I know a lot of webmasters who are in panic over their ugly website. They can’t see past the garish font, tragic images, and unseemly layout. So they want to fix it. They want to redesign the website. I get that. I’m a huge proponent of great design. I pour thousands of dollars into strategic […]

If You Aren’t Scoring Content, You Can’t Know What’s Working

Getting a great grade

Sending your company’s content out into the world without knowing whom it’s going to reach — or why it should interest them — is as efficient as a paperboy flinging rolled-up newspapers into the street at random. Sure, some will be caught or plucked up from the sidewalk, but the majority of the newspapers will […]

Is Email Personalization Still a Conversion Clincher?


Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re appreciated and when they’re sent […]

3 Must-Optimize Web Pages (and How to Optimize Them)

vector people programing develop web site and application

We all agree that conversion optimization is important. But knowing it’s important doesn’t always translate into results. I think I understand why. Recently I discovered a fantastic CRO training program that doesn’t just tell you what to do, but how to do it. Step by step. One piece of the puzzle at a time. So […]

35% of Web Visitors Are ‘Spontaneous’ Buyers. Are You Alienating Them?


What do great salespeople have in common? They’re great listeners and strong judges of character. When faced with detail-oriented prospects, they morph into data nerds. When faced with fast-moving prospects, they crank up the charm. This is often loosely described as being ‘good with people,’ but there’s a more technical explanation. It actually means that—whether […]

How to Improve Ecommerce Conversions on Physical Products


Most of the conversion optimization tips we share here on CrazyEgg have to do with selling services, memberships, or trials of SaaS products. But what if you’re an ecommerce site selling physical products? Do these best practices not apply to you? After all, you can’t readily offer a free trial to engage in loss prevention. […]

6 Free Resources that Will Help You Become a Better CRO


Quick! What’s the fastest way to jack up conversions, improve your revenue, and turn your website into a money-making machine? Answer:  Become a better conversion rate optimizer. Conversion rate optimization works, and improving your CRO skills is one of the quickest ways to drive up your site’s success. Think about it. Becoming a better CRO […]

7 Ways to Boost Conversions with Personalization [Case Studies]

Web personalization

Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion rates. Ready? Let’s go…

Why Free Shipping Is No Longer Enough (And What Things Are!)

free shipping

We’ve heard time and time again that free shipping is the biggest conversion booster for online retail stores—with a whopping 93% of customers stating that free shipping would encourage them to buy more products online. But times are changing. Everyone’s offering free shipping, so it doesn’t exactly help you stand out. How do to get […]

11 Mind Tricks Ecommerce Marketers Use to Make You Buy

magician in top hat showing trick

Ecommerce websites are turning your own brains against you. How you ask? By exploiting human psychology to create feelings of fear, excitement, or pleasure that influence your decision-making. Next time you’re shopping online, keep an eye out for these ten methods used to influence your buying behavior. And ecommerce marketers, pay attention! Used properly, these […]

Why Your Landing Page Should Have at Least 500 Words


I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some examples. Not counting the menu, this landing page has

Newbie Growth Hacker Series: Ads that Convert [Part 1 of 3]

growth hacker guide to ads - feature

Expert growth hackers set up lean, scalable online sales funnels that get loads of quality traffic and convert prospects into paying customers. It’s no wonder companies are dying to get their hands on these people: They can scale their product sales online at previously unheard of rates, and keep the ROI steady. But this quality […]

How to Create Online Courses that Actually Sell


A few years ago Copyblogger’s Brian Clark said “teaching sells”. Since then it seems that everyone’s trying to sell their expertise via a membership site or online course, or even both. One platform they are using to do this is WordPress. Image: Pixabay In one way, it makes sense—after all, WordPress is one of the […]