10 Fill-In-The-Blank Headlines That Convert

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Tips, tricks, and techniques are great, but sometimes you aren’t looking to learn a hundred different marketing skills. Sometimes you just want to plug in something that works and move on to #97 on your list of must-do tasks. If you want to learn the art/science of headline writing

How to Reverse Engineer a High-Converting Landing Page

Conversion Optimization: Test

Designing a landing page is hard. And sometimes, the more you know, the more difficult it is. You know all the elements that should be on a page, and you know what kind of results you ought to be getting. But where do you start?

How to Know if Your Split Test is Valid (Hint: Statistics Can Lie)

ISValid split test significance

Did you know that conversion optimization can actually decrease your profit? When you run tests, it’s easier than you might think to misinterpret the results and make faulty conclusions. The “winner” that you pick might end up being the long-term loser if you’re not careful. Equally as bad, if the lessons you take from that […]

7 Ways to Win Conversions from Millennials

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Millennials: Let’s dig deeper into what we know about this group to explore how you can improve your connection with them and, ultimately, improve conversions and sales.

Don’t Create a Call to Action & Other Advanced CTA Tips

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Small yet mighty. Second in importance only to the headline, this conversion element has the power to convince or confuse prospects in those crucial seconds before a purchase. I am talking, of course, about CTAs (calls to action). Whether increasing your list or making a sale, the aim of your CTA is the same, to […]

Talking CRO with the CMO of Flow [Interview]

Flow home page

Today we talk to Lance Jones about conversion rate optimization (CRO) and the role of a task management tool in managing the process. Lance has been involved with CRO since the early days of the web in 1993. He’s done conversion optimization for Intuit, Conversion Rate Experts and Adobe and is the

Click Magnets: 12 Landing Page Elements That Ensure Conversions

social meme

We have been told so many times that the average website can get conversion rates between 2 to 4%, that we begin believing it as gospel truth. We couldn’t be farther from reality. In a study of 2,912 e-commerce sites by MarketingSherpa, nearly 38% of websites polled reported conversion rates ranging from 1 to 5%. […]

The Beginner’s Guide to Building a Conversion Rate Optimization (CRO) Plan

Conversion test hypothesis

Why do successful companies bother with a conversion rate optimization plan when they could just change the color of their buttons once in awhile and increase conversion by 348%?! After all, I bet you’ve seen similarly amazing results from other small changes in case studies. But here’s the thing, you can only get those results […]

How to Reduce Churn & Sell More with Customer Insight

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How do you sell a software/service to someone you know little to nothing about? And even more challenging, how do you keep that customer? Maybe you’re asking these same questions. Perhaps your buyers are excited about your product for the first few days. Then slowly, usage declines until one day, he no longer wants it. Even though […]