Our Top Picks for Your Conversion Optimization Toolkit

Conversion Optimization Pyramid

What happens when you give a world-class chef a set of knives from the dollar store? Despite his experience and skills, he struggles. He still might get an okay result, but not a great result, and definitely not consistently great results. Even if you have all the knowledge and skills you need to do something […]

3 Tools and Smart Tactics to Understand Your Audience

Defocused crowd on a concert.

How well do you know those who are buying from you? If you’ve answered anything but “not as well as I should,” I’m calling bullshit. The truth is you can never have a good enough understanding of your prospects.  Their wants, needs and preferences should always be your top priority.

How to Create Conversion-Ready Landing Pages Like a Pro

cognitive flow on your landing page

Watching a skilled conversion optimizer work is a sight to behold. These people — the good ones — are wizards. They know exactly what to do, where to move stuff, how to organize it, how big to make it, and exactly how to design a page that will earn floods of conversions and loads of cash. […]

The Rise of the Live-Demo Homepage

video - feature

The days of the long-form homepage are over! Or they might be anyway… In the past few days I’ve noticed a trend being adopted, or at least being tested, by several different sites. Specifically, the format involves encouraging visitors to try their software immediately, on the homepage, without the need to create a demo account. […]

What To Do When Your Audience Is On The WRONG Platform

man screaming at computer

You’ve been hearing a lot about email lists. That’s because we marketers love conversions, and email lists are the highest converting platform available. Email users convert at a higher rate than social followers or organic search users, for a number of both obvious and more complex reasons. But perhaps, you’re sitting there with a 50k-user […]

7 Pro Tips to Make Your Landing Page Profitable

BETTER landing pages feature

Running paid traffic to a landing page can be hard. You need to know how to keep your bounce rates low and subscriber numbers high, in order to keep things profitable. If you’re someone who has trouble making landing pages work with the use of paid traffic, don’t worry. I’ll show you what changes need […]

Ethical Urgency: The Conversion Optimizer’s Secret Weapon

Business man hand holding times

“Without a sense of urgency, desire loses its value.” — Jim Rohn — Jim Rohn Official (@OfficialJimRohn) March 6, 2015 Read that tweet one more time. The desire we want to instill in customers and the value we want to assign our products: it all comes down to urgency. But that’s nothing new. Urgency is […]

How a Simple Shift in Focus Can Improve Your Conversions Many Times Over

livechat customer support

Scores of articles have been written about improving conversions—articles that discuss seemingly mundane details like button size, headline length, brand color and even typography. Yet even after testing these suggestions, you may not see a lift in conversions. In fact, tables may turn

The Complete Guide to Maximizing Content Upgrade Conversion Rates

maximize content upgrade conversions

Why do some see email opt-in rates of 20% with content upgrades, while others get 3%? In case you need a refresher, Devesh wrote an article a while back about how he was able