Optimize Your Sales Funnel: The Top, Middle & Bottom-Line

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So you’ve planned out your customer’s path to action. You’ve got everything in place. All you have to do now is flip a switch and your sales funnel will be live — effortlessly reeling in new customers, lowering your bounce rates and sending sales through the roof. Right?

Unconventional Tips To Optimize Your Blog Post CTAs

Blog

I read many company blogs online and, while they’re all very good (I only read the good ones), I don’t know what some of them do. As in, I don’t know what service or product they sell. I assume they’re blogging to attract new customers to their site but they don’t have any email opt-ins […]

6 Exit Overlays That Convert More Than Others

technology

Quick, think of all the reasons you leave a website. You probably came up with at least five, right? You didn’t think the content on the site was useful enough for you. The navigation on the site was confusing and you didn’t know where to go next. You got distracted by something else and just […]

Boost Your CRO Wins With This Heatmap & Survey Combo

Listen, ear, hear.

In this post I am going to show you why qualitative analysis with surveys is important and how you can use FourEyes to get the insights you need. Let’s start with a case study to show you exactly what I mean. In 2013, Hiten Shah challenged Joanna Wiebe of Copy Hackers to optimize the Crazy […]

Your Visitor Has Multi-Personality Disorder: How to Talk to Each Side of the Buying Brain

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When you were young, how did you imagine adult life? Pizza for breakfast, candy for lunch, and ice cream for dessert. Sounds about right, doesn’t it?

Does Gated Content Really Increase Subscriber Rates?

gated content

When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content.

Smart CRO: What We Can Learn from the Windows 10 Launch

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Forget the old Mac vs Windows argument — I’ve used both and each has advantages depending on your personal setup. If you’re a Windows user, you may be waiting with bated breath to for the release of Windows 10 on July 29. In a smart move, Microsoft has made the upgrade free for users of […]

6 Common Ways Your Split Test Results Could Be Off

split testing software

“That can’t be right.” You ran a split test and picked a winner. But fast-forward a month and your winner has turned into a loser. What happened?

Hayden Miyamoto Shares the CRO Secrets that Built a Niche Site Empire

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I talk to a lot of people who operate an online business. The majority  could best be described as a cog in the machine, an integral part but not exactly leading from the front. When I do meet an entrepreneur who has created their own business, it’s incredibly exciting.