Your content marketing strategy influences how you reach your audience. If you don’t have a content strategy, now’s the time to create one. Many businesses feel overwhelmed about where to…
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Why Your Landing Page Should Have at Least 500 Words
I look a lot of landing pages, and I notice a common shortcoming. A lot of landing pages don’t have enough content. Here are some…
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Free 30-day Trial6 Ways Social Proof Can Increase Conversions On Your Site
In February 2004, Facebook was a small and unknown website, used only by Harvard students. By summer, they had expanded to other Ivy Leagues, but…
How to Quickly Convert Trial Users Into Paying Customers
Want to know the secret to converting trial users to paid customers? I’ll answer it in one word: communication. It’s not enough to have a…
82% of Marketers Aren’t Testing Effectively – Here’s Why
As conversion optimization becomes more of a priority in more and more companies, we’re seeing a lot of statistics on how marketers perform their tests,…
So You Want to Do a Conversion Audit? Here’s What You Need to Know
If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work…
How To Use Scarcity To Increase Conversion Rates
In 1962, Ferrari manufactured a series of sports cars called the Ferrari 250 GTO and sold them for $18,000 each. Only 39 were manufactured in…
5 Conversion Tweaks That Turn Stubborn Prospects Into Hyper Buyers
We all have them in all our businesses. Those buyers that, despite your best efforts, simply refuse to buy what you’re selling. They sit on…
Conversion Optimization on a Shoestring Budget
There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For…
How to Increase Conversion Rates By Introducing Urgency
“How much for the t-shirt?” I asked the lady at her stall in one of Saigon’s tourist markets. “Seven dollah,” she said as she pulled…
6 Little-Known Optimization Tips that can Boost Your Conversions by 33%
Conversion tips are always a hot topic in optimization circles, and it’s easy to understand why—few things can increase your website ROI quite like conversions….
Opt-In Pop-Ups: Are They Any Good?
I happened to see the following comment on a case study on how pop-ups impact conversion. These comments may indicate that everyone hates opt-in pop-ups….
Little-Known Form Facts that can Increase Conversion Rates
There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of…
How to Use Urgency and Scarcity to Improve Conversions
Conversion optimization is way more than button size, font colors, and sizzling calls to action. It’s also about the inner psychology of the user, known…
8 Advanced Persuasion Techniques You Should Be Using on Your Landing Page
The real skill in digital marketing is persuasion. It doesn’t matter how much retargeting you do or how many lightbox popups you make, if you…
Why Conversion Tracking For Facebook Ads Is Important
In our previous posts we spoke about how to optimize your Facebook ads to get more clicks and how to split-test them to determine which…
Winning The War Against User Anxiety and How to Increase Conversions
Every web user has experienced anxiety of some form or another. It might be very mild, but you’ve probably experienced it yourself, even if you…
The 9 Commandments of Converting Page Skimmers
Increasing traffic to your landing pages is always a good thing. After all, a big part of conversions comes down to a simple numbers game:…
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