5 Things You Must Do Before Executing Your Digital Strategy

strategy

You already know that a digital strategy can be a key differentiator between those who thrive and those who survive in today’s marketing landscape. Today we will look at  five things you must do before developing a digital strategy that drives meaningful and measurable results. Too many marketers start with channels, not a solid plan. If […]

Similar But Different: How These Similar Brands Differentiate Their Offers

twins: similar but different

It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them before. But this doesn’t mean that you can’t be successful. One way to distinguish your business from other similar businesses is through positioning. Check out these competing businesses to see […]

On Image Overload? Try These 4 Easy Steps to Create Social Media Graphics

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We all know the favorite social media networks can be a time suck if we aren’t careful, but add to it the creation of unique content and custom images and even the best social media manager might end up with a spinning head. There’s a time and place for games and chats with friends, but […]

Social Proof Meets Storytelling to Build an Awesome Brand

High five!

Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In short, word of mouth marketing […]

Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years

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When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers. But that’s not always the case. More and more businesses exist virtually, in the cloud. And while you’d expect these businesses to sell digital solutions, there’s one company that has made its mark selling […]

Building a Mixed-Media Campaign to Rock Customer Engagement

mixed-media campaigns

Have you noticed… Marketing is now synonymous with digital. Ten years ago, our conversations (usually circulated in print magazines) revolved around, “Do you have a website?” Now we want to know, “How much time do you give to social?” or “What are you doing to go mobile?” And we have those conversations in real time […]

The Ultimate Guide to Facebook Graph Search

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If you’ve been paying attention to recent social media news, you’ve heard of Facebook Graph Search. This is Facebook’s internal search product, which aims to return personalized search results by using  data generated from your friends and likes. How does it work? Can it help you connect with fans and customers? I found 12 articles […]

5 Lessons To Learn From The Biggest Brand Blunders of 2012

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In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy these days. Efforts to stand […]

20 Websites Using Mascots to Differentiate Themselves From the Competition

mascot-website-examples

Mascots are becoming more and more popular in modern web design. What was once a tradition for sport competitions, a mascot can strengthen the sense of attachment or belonging to a product or service. They can also elicit an emotional response from the viewer, which in turn fosters positive feelings. A mascot is one avenue […]