Color, Value & the Evolution of Logos

Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches...

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6 Branding Lessons from Duluth Trading

Branding… big companies invest a lot of time, money, and attention into it. Why? Because...

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4 Undisputable Reasons for Branding Yourself Instead of...

When I first started my business, choosing a name was a big deal. What was available? What was...

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Why You Shouldn’t Write Guest Posts for SEO

You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link...

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Storyselling: When Your Customers Don’t Want to B...

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of...

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5 Things You Must Do Before Executing Your Digital Stra...

You already know that a digital strategy can be a key differentiator between those who thrive and...

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Similar But Different: How These Similar Brands Differe...

It’s highly unlikely that your business idea is unique. The products you sell or the services you...

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On Image Overload? Try These 4 Easy Steps to Create Soc...

We all know the favorite social media networks can be a time suck if we aren’t careful, but...

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Social Proof Meets Storytelling to Build an Awesome Bra...

Conversion optimization is a discipline where art meets science — and the principle of social...

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