Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.
Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite another thing.
At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]
Do you know why the charging bulls in the Red Bull logo are red? Or why McDonald’s double arches are yellow? It’s because the emotional power of logos is closely tied to specific colors. It turns out, our emotions are results of the precise science of effective logo design. In fact, psychologists proved that famous […]
Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit one of your competitors). As […]
When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to it? Then there was the logo. Three designers took their hack at it before it was satisfactory. The website design just had to be perfect. This was my company’s branding, […]
You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is not just an SEO tactic. […]
Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple definition encompasses so much more. It puts a human angle to the traditionally dry and boring concept of selling. It connects people to people rather than a faceless corporation to […]