The Impact of Headlines and Tone of Voice on Conversion

tone of voice

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.

Make an Emotional Connection for Lifelong Customers and Rabid Fans

story telling featured image

Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved. You just need to tell […]

7 Unlikely Places to Get More Personal Brand Exposure

Thinking bright idea concept

Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite another thing.

Branding & Conversion: Lessons From A Local Mechanic

Hand with wrench. Auto mechanic.

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]

6 Branding Lessons from Duluth Trading


Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit one of your competitors). As […]

4 Undisputable Reasons for Branding Yourself Instead of Your Biz

Richard Branson pose

When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to it? Then there was the logo. Three designers took their hack at it before it was satisfactory. The website design just had to be perfect. This was my company’s branding, […]

Why You Shouldn’t Write Guest Posts for SEO

Blog for business, not SEO

You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is not just an SEO tactic. […]

Storyselling: When Your Customers Don’t Want to Be Sold

don't want to be sold

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather than a faceless corporation to […]

5 Things You Must Do Before Executing Your Digital Strategy


You already know that a digital strategy can be a key differentiator between those who thrive and those who survive in today’s marketing landscape. Today we will look at  five things you must do before developing a digital strategy that drives meaningful and measurable results. Too many marketers start with channels, not a solid plan. If […]

Similar But Different: How These Similar Brands Differentiate Their Offers

twins: similar but different

It’s highly unlikely that your business idea is unique. The products you sell or the services you provide — other people have thought of them before. But this doesn’t mean that you can’t be successful. One way to distinguish your business from other similar businesses is through positioning. Check out these competing businesses to see […]

On Image Overload? Try These 4 Easy Steps to Create Social Media Graphics


We all know the favorite social media networks can be a time suck if we aren’t careful, but add to it the creation of unique content and custom images and even the best social media manager might end up with a spinning head. There’s a time and place for games and chats with friends, but […]

Social Proof Meets Storytelling to Build an Awesome Brand

High five!

Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In short, word of mouth marketing […]

Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years


When you think about appliance businesses, you usually imagine a brick-and-mortar showroom, with rows of bright shining refrigerators, washers and dryers. But that’s not always the case. More and more businesses exist virtually, in the cloud. And while you’d expect these businesses to sell digital solutions, there’s one company that has made its mark selling […]

Building a Mixed-Media Campaign to Rock Customer Engagement

mixed-media campaigns

Have you noticed… Marketing is now synonymous with digital. Ten years ago, our conversations (usually circulated in print magazines) revolved around, “Do you have a website?” Now we want to know, “How much time do you give to social?” or “What are you doing to go mobile?” And we have those conversations in real time […]

The Ultimate Guide to Facebook Graph Search


If you’ve been paying attention to recent social media news, you’ve heard of Facebook Graph Search. This is Facebook’s internal search product, which aims to return personalized search results by using  data generated from your friends and likes. How does it work? Can it help you connect with fans and customers? I found 12 articles […]

5 Lessons To Learn From The Biggest Brand Blunders of 2012


In business, it’s important to learn from your mistakes. Even better is to learn from other people’s mistakes. What lessons can we learn from AdWeek’s round-up of 2012 biggest brand fails? Here are five: Lesson 1: There’s a fine line between being different and offensive Getting people’s attention isn’t easy these days. Efforts to stand […]

20 Websites Using Mascots to Differentiate Themselves From the Competition


Mascots are becoming more and more popular in modern web design. What was once a tradition for sport competitions, a mascot can strengthen the sense of attachment or belonging to a product or service. They can also elicit an emotional response from the viewer, which in turn fosters positive feelings. A mascot is one avenue […]

The Best Advice You’ll Ever Receive on Becoming a Big Shot Blogger


Ever wanted a fool-proof way to build a blog that people can’t ignore and will flock to even if they don’t want to?

7 Ways To Craft A Consistent Social Media Brand


While each social media platform has different features, layouts, and functionality, one thing can always remain the same – your branding. The following are seven tips and examples of how to consistently portray your brand across multiple social media networks. 1 – Grab Your Brand Name If you’re just starting out, try to grab the […]

8 Places To Find Royalty Free Images (That haven’t been overused)


“Hey, I’ve seen that image before.  Actually, I’ve seen it many times before.” Images allow you to express what words can’t. They draw the viewer in and elicit an emotional impact, providing your users with information while confirming that what your selling or promoting is real. There are many affordable options available to purchase stock […]

How Would You Improve This Minty Fresh Website Design?


Mint Themes is a uniquely branded WordPress theme development company from Toronto, Canada. They specialize in building WordPress themes for churches, bands and businesses. There is no mistaking the intentional use of words like fresh, clean and minty on the website.  The branding is present in every aspect of the site. We asked our Crazy […]

8 Stunning Facebook Landing Page Designs (And why they work)


One of the best things about Facebook Pages is the ability to have a customized landing tab. This piece of your fan page will be what new visitors to the fan page see, and it can help you increase conversions from your fan page in the form of additional likes. How is a like on […]

The Deceptive Danger Hiding In Your A/B Testing Data


It’s a dangerous game to play.  Blind trust in A/B data. Sure, data is seductive.  After all, numbers don’t lie. Using A/B testing data to make decisions about your marketing is smart, but it is only one piece of the puzzle. When numbers are the only criteria used to drive our decision making, the tactics […]

The Simple Way To Design A Legendary Logo


Let’s do a quick exercise. Envision a logo.  Any logo you can imagine without seeing it.  Now that you have your logo in mind let’s take a look at… 10 Legendary Logos What makes a legendary logo? What characteristics cause one logo to stand out and be more memorable than another? Often, the most effective […]