The Impact of Headlines and Tone of Voice on Conversion

tone of voice

Concepts like “building trust” and “presenting a consistent brand” don’t get as much attention as they should. Actually, let’s rephrase that. They get lots of attention but—while many marketers know they need to take these things into account—they’re not exactly sure how or why.

Make an Emotional Connection for Lifelong Customers and Rabid Fans

story telling featured image

Wouldn’t it be nice if your customers were as passionate about your product or brand as you are? Don’t you wish you customers would proudly display your logo and recommend you at every chance they get? You don’t need to be a superbrand like Apple or Google to be loved. You just need to tell […]

7 Unlikely Places to Get More Personal Brand Exposure

Thinking bright idea concept

Building your personal brand is all about getting the right kind of exposure. What is “the right kind of exposure? It is the places and activities that lift your personal brand in front of your target audience. Lofty branding goals and big audiences are one thing. Getting there is quite another thing.

Branding & Conversion: Lessons From A Local Mechanic

Hand with wrench. Auto mechanic.

At its core, marketing can be divided into two facets: direct-response and branding. Direct-response is the most efficient of the two and results in the most quantifiable results, and that’s why I’ve spent most of my time discussing it in my previous posts. After witnessing an exceptional display of brand-focused marketing, however, I think it’s […]

6 Branding Lessons from Duluth Trading

Branding-Duluth-7

Branding… big companies invest a lot of time, money, and attention into it. Why? Because branding controls how your prospective customers see and judge your business. Think of it like a first impression. If they like what they see, they’ll stick around. If they don’t, they’ll leave (and likely visit one of your competitors). As […]

4 Undisputable Reasons for Branding Yourself Instead of Your Biz

Richard Branson pose

When I first started my business, choosing a name was a big deal. What was available? What was unique? What had a good ‘ring’ to it? Then there was the logo. Three designers took their hack at it before it was satisfactory. The website design just had to be perfect. This was my company’s branding, […]

Why You Shouldn’t Write Guest Posts for SEO

Blog for business, not SEO

You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is not just an SEO tactic. […]

Storyselling: When Your Customers Don’t Want to Be Sold

don't want to be sold

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather than a faceless corporation to […]