Why You Shouldn’t Write Guest Posts for SEO

Blog for business, not SEO

You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is not just an SEO tactic. […]

7 Tips to Turbo-Boost Your Blog and Win More Business

a computer mouse plugged into a drawing of a rocket

You’re blogging, and blogging, and blogging. But somehow it feels you’re not getting the rewards you deserve. What’s up? What can you do to improve your business blog? And get more attention, gain more leads, and win more clients? Below are 7 blogging tips. Follow these tips and you’ll gain more shares, more comments, more […]

CoSchedule–The Content Marketing Editorial Calendar to Beat All Others?

calendar and pen 2 - Tatarnikov

Are you using an editorial calendar for content management yet? As a blog owner or content marketer, you might have a love-hate relationship with the process of running your blog and juggling multiple content providers and social media platforms. It isn’t easy and it usually involves several tools. That’s why I was so excited to […]

Blogging Hacks: How to Swipe Any Blog Post Structure and Make it Your Own

building blocks 2

Are you ever stuck for blogging inspiration? Perhaps you can turn out a great list post, but you feel like your readers are hungry for something different. One of the best ways to come up with new ideas and structures for your blogging is to build on what others have done. This means looking closely […]

7 Infographics You Wouldn’t Expect to Have 1000s of Shares

think big

Check out the image below. Do you know what it is? It’s an infographic – one of the first to be precise. Christoph Scheiner created this to demonstrate the Sun’s rotating patterns in his research publication, Rosa Ursina sive Sol.

10 Signs a Content Marketing Campaign Is Dying (And How to Save It)

Withered Roses

Dead in the water. If that describes your content marketing campaign, you are in big trouble. But how do you know when your campaign is heading for the rocks—and how do you fix it? Here are some of the main reasons why content marketing campaigns fail. Image credit: Horia Varlan 1. You Don’t Know Who […]

Improve Content Strategy with an Editorial Calendar: 14 Free Downloads

editorial calendar

If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as editor of a monthly trade magazine, our annual editorial calendar helped us define the overarching themes we would be covering each month. And our paper-based monthly calendar (hey, it was […]

The Essence of SEO: What Is High-Quality Content?

quality

In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how […]

How to Write Like a Hipster (And Be Professional Too!)

hip yet professional

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A hipster is found at an underground club in an indie urban neighborhood, rather than in a suburban shopping mall. […]