Hashtag Marketing 101: Keyword Research in the Social Media Era

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The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from different websites to real life. This skit with Jimmy Fallon & Justin Timberlake is the perfect illustration… As we marketers tend to adopt any trend under the sun, it’s quite natural hashtag […]

Content Marketing 2.0 – The Future of Content

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The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume. Sure, content marketing is mainstream… but it may also be in trouble. Here’s why. People, in general, are constantly […]

How to Design a Simple Sales Funnel to Improve Web Conversion

Website leads

I just completed a website assessment for a prospect who was sure he had a conversion rate issue. He wanted to jump his current conversion rate of 1.3% to 2%, a lofty goal by all accounts, but obtainable. It seems obvious, right? If you have lower conversions than you want, you should go for a […]

Content Marketing: The Lost Art of Post Tags and Categories

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You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother with categorizing or tagging your blog’s content. What you don’t realize is that not doing so makes your life a million times harder when it comes to publishing content, and that you’re probably missing out on some very easy traffic opportunities. Want […]

How to Get More Traffic to Your Blog Without a Ton of Extra Effort

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There’s a reason why good blogs are sometimes called “platform.” Not soapbox, not journal, not diary. Platform. In politics, a politician’s platform are the principles and ideas they market to the public to get votes. With video game consoles, the platform is the system that the games are built on. So what do these things […]

3 Landing Page Resolutions for the New Year

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It’s that time of the year again. Just a few weeks into the New Year. Your New Year resolutions are still going strong… or may be beginning to fizzle… again! But you still have new hopes for your business. Just as the long-term benefits of any personal resolution (morning workouts anyone??) do not make you stick […]

Guaranteed Success: How to Find Your Target Market So Content Sticks

Compass

You hear it all the time: “find your target market and create interesting content.” But there’s a severe lack of useful material on identifying and deconstructing target markets to create sustainable online content campaigns. This is either because: A) Everyone already understands how to find their target market or B) Few people are really identifying their target […]

Bloggers: Start Blogging About ‘Big-Ticket’ Keywords

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If you’re a blogger or content marketer who is starting to get some qualified traffic, that’s good news. But are you sure your keyword strategy is working for the long haul? Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the […]

Content Marketing: Essential or Optional for Online Success?

Content-Marketing

Every time I turn on the computer these days I hear about the benefits of content marketing. It’s widely publicized as one of the best methods for gaining website traffic, but is content marketing necessary to succeed? The answer is no, it’s not necessary… For instance, here are some things you could do instead: You […]