The Pros and Cons of ContentCloud for Content Management

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If you’ve bought into content marketing (as you should), you’ve probably also been looking for a tool to help you manage the planning, creation and distribution of your content, especially if you work with a team. With a growing number of solutions on the marketing, how do you know which is right for you? To help, […]

The Ultimate Guide to Finding and Using Images in Your Content

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You get it, I know. Content is important for marketing your business, ranking in search engines and attracting well-qualified, eager-to-buy customers. What you may not realize is the value of images in that content.

7 Awesome Content Marketing Examples You Can Steal!

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Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company. Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus tips for how you can […]

Visme: Bring Visuals to Life

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If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts Product demos In open beta […]

Secrets of a Killer Blog Post [Infographic]

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These days it doesn’t do to simply write a blog post. It needs to stand out. Better still, it needs to be epic. So how do you ensure your blog posts kill? You need to go deep. You need to know where and how to find great ideas and credible sources. Here’s everything you need […]

Increase Conversions by Mapping Content to the Buyer Journey

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As a savvy digital marketer, you probably already know the value of content marketing. You probably also know it involves the creation and distribution of content in order to generate demand, bridging the gap between brand awareness and lead generation. But are you aware that this process isn’t about the hard sell? Some think that […]

A Step-by-Step Guide to Creating Long-form Content That Converts

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Are you worried that you don’t know the point of guides and eBooks? Trust me, you’re not alone. There are dozens of articles about how changing the color of a button will lead to higher conversion rates, but what will long-form guides do for you? Why bother? The best long-form guides allow you to share […]

Hashtag Marketing 101: Keyword Research in the Social Media Era

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The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from different websites to real life. This skit with Jimmy Fallon & Justin Timberlake is the perfect illustration… As we marketers tend to adopt any trend under the sun, it’s quite natural hashtag […]

Content Marketing 2.0 – The Future of Content

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The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume. Sure, content marketing is mainstream… but it may also be in trouble. Here’s why. People, in general, are constantly […]