A/B Testing Your Content Marketing Strategy

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If you make (or want to make) your income online, you probably already recognize that your content marketing strategy plays an important role in your success… But, did you realize that content (or information) is becoming more important than ever? It’s true because potential customers are seeking more and more information before making their buying […]

The Science of Storytelling and How to Use It in Marketing

brain and memory

During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle raged nearby. A bullet passed through the scrotum of a soldier, travelled at least 100 feet more, then hit the reproductive tract of Martha, who nine months later gave birth to a baby boy. Incredible isn’t it? Almost […]

How to Develop a Persuasive Blog Design

Comb web design

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content […]

Combine Your Conversion Optimization With Your SEO Strategy To Increase Leads

Lead_Generation

For too long, conversion optimization and SEO have been viewed as enemies — like rival college football teams or industry competitors. They’re not enemies. In fact, taken together, conversion optimization and SEO are a force that can lead to insane levels of success and prosperity. Bringing these two together can create a cascade of conversions […]

The Secret to Getting More Conversions with Videos

video marketing

Videos enable consumers to see a product more clearly and in action. As such, they tend to drive conversions better than text alone. In this article we are going to talk about the advantages of using videos for your site and provide you with a step-by-step plan backed with examples that shows you how to […]

A Conversion Tracking Game Changer for Local Businesses

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Looking to market a local business online? If so, you’re in luck because you’ve got a number of advantages over virtual businesses (the interview below covers what these are). However, there are some unique challenges too, especially when it comes to accurately tracking conversions. And how to overcome arguably the biggest challenge is one of […]

Advanced Tips: How To Use Content To Drive Conversions

conversion

As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina’s worked with over 1000 businesses to help them develop their content and conversion strategies for the web. He’s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the Orbit blog and as a contributor to […]

6 Conversion-Boosting Benefits of Online Videos

video marketing

If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people are watching much less TV, video’s popularity continues to rise. That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, […]

How to Get More Eyes on Your Content by Leveraging Paid Channels

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You’re into content marketing, right? Well, I’ve got some bad news and some good news. The bad news is that it’s becoming really hard to be heard through all the noise. People are busy and don’t have time to carefully research how your product or service can help them is limited. So you can’t rely […]