Hashtag Marketing 101: Keyword Research in the Social Media Era

research marketing3

The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from different websites to real life. This skit with Jimmy Fallon & Justin Timberlake is the perfect illustration… As we marketers tend to adopt any trend under the sun, it’s quite natural hashtag […]

Content Marketing 2.0 – The Future of Content

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The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume. Sure, content marketing is mainstream… but it may also be in trouble. Here’s why. People, in general, are constantly […]

How to Design a Simple Sales Funnel to Improve Web Conversion

Website leads

I just completed a website assessment for a prospect who was sure he had a conversion rate issue. He wanted to jump his current conversion rate of 1.3% to 2%, a lofty goal by all accounts, but obtainable. It seems obvious, right? If you have lower conversions than you want, you should go for a […]

Content Marketing: The Lost Art of Post Tags and Categories

tags and categories

You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother with categorizing or tagging your blog’s content. What you don’t realize is that not doing so makes your life a million times harder when it comes to publishing content, and that you’re probably missing out on some very easy traffic opportunities. Want […]

How to Get More Traffic to Your Blog Without a Ton of Extra Effort


There’s a reason why good blogs are sometimes called “platform.” Not soapbox, not journal, not diary. Platform. In politics, a politician’s platform are the principles and ideas they market to the public to get votes. With video game consoles, the platform is the system that the games are built on. So what do these things […]

3 Landing Page Resolutions for the New Year

Crowd in motion blur

It’s that time of the year again. Just a few weeks into the New Year. Your New Year resolutions are still going strong… or may be beginning to fizzle… again! But you still have new hopes for your business. Just as the long-term benefits of any personal resolution (morning workouts anyone??) do not make you stick […]

Guaranteed Success: How to Find Your Target Market So Content Sticks


You hear it all the time: “find your target market and create interesting content.” But there’s a severe lack of useful material on identifying and deconstructing target markets to create sustainable online content campaigns. This is either because: A) Everyone already understands how to find their target market or B) Few people are really identifying their target […]

Bloggers: Start Blogging About ‘Big-Ticket’ Keywords


If you’re a blogger or content marketer who is starting to get some qualified traffic, that’s good news. But are you sure your keyword strategy is working for the long haul? Google hasn’t gone easy on bloggers the last few years, as their algorithm updates (Panda and Penguin, anyone?) took down a lot of the […]

Content Marketing: Essential or Optional for Online Success?


Every time I turn on the computer these days I hear about the benefits of content marketing. It’s widely publicized as one of the best methods for gaining website traffic, but is content marketing necessary to succeed? The answer is no, it’s not necessary… For instance, here are some things you could do instead: You […]

How To Start A Blog In 2014


Think blogging is about writing content, getting shared, and “being engaging?” Think again. This definition of blogging couldn’t be any further from the truth, and I hate to tell you this, but if you’re wondering how to start a blog in 2014, this definition will only hold you back. Blogging is no more about writing […]

Why You Shouldn’t Write Guest Posts for SEO

Blog for business, not SEO

You’re smart. You know SEO has changed. You don’t spin articles. You build a natural link profile. And you write proper guest posts to build links to your website. But do you know you might be missing a huuuge opportunity if you guest blog for links alone? Guest blogging is not just an SEO tactic. […]

7 Tips to Turbo-Boost Your Blog and Win More Business

a computer mouse plugged into a drawing of a rocket

You’re blogging, and blogging, and blogging. But somehow it feels you’re not getting the rewards you deserve. What’s up? What can you do to improve your business blog? And get more attention, gain more leads, and win more clients? Below are 7 blogging tips. Follow these tips and you’ll gain more shares, more comments, more […]

CoSchedule–The Content Marketing Editorial Calendar to Beat All Others?

calendar and pen 2 - Tatarnikov

Are you using an editorial calendar for content management yet? As a blog owner or content marketer, you might have a love-hate relationship with the process of running your blog and juggling multiple content providers and social media platforms. It isn’t easy and it usually involves several tools. That’s why I was so excited to […]

Blogging Hacks: How to Swipe Any Blog Post Structure and Make it Your Own

building blocks 2

Are you ever stuck for blogging inspiration? Perhaps you can turn out a great list post, but you feel like your readers are hungry for something different. One of the best ways to come up with new ideas and structures for your blogging is to build on what others have done. This means looking closely […]

7 Infographics You Wouldn’t Expect to Have 1000s of Shares

think big

Check out the image below. Do you know what it is? It’s an infographic – one of the first to be precise. Christoph Scheiner created this to demonstrate the Sun’s rotating patterns in his research publication, Rosa Ursina sive Sol.

10 Signs a Content Marketing Campaign Is Dying (And How to Save It)

Withered Roses

Dead in the water. If that describes your content marketing campaign, you are in big trouble. But how do you know when your campaign is heading for the rocks—and how do you fix it? Here are some of the main reasons why content marketing campaigns fail. Image credit: Horia Varlan 1. You Don’t Know Who […]

Improve Content Strategy with an Editorial Calendar: 14 Free Downloads

editorial calendar

If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as editor of a monthly trade magazine, our annual editorial calendar helped us define the overarching themes we would be covering each month. And our paper-based monthly calendar (hey, it was […]

The Essence of SEO: What Is High-Quality Content?


In the wake of Google’s Hummingbird update (and all the other animal-related updates too), there’s one question that needs to be revisited… What exactly is high-quality content? To answer that question, you can’t simply talk about content marketing. You have to understand Google’s ultimate aim for search. Let take a deeper look at search, how […]

How to Write Like a Hipster (And Be Professional Too!)

hip yet professional

Hipster is sort of a dated and overdone term, but we all understand what it means. A hipster is someone who’s super cool, ahead of the times, and has a little bit of an edge. A hipster is found at an underground club in an indie urban neighborhood, rather than in a suburban shopping mall. […]

Don’t Ditch Your Blog Yet: 6 Reasons Why Your Blog Still Rocks for Marketing

don't ditch your blog

There are more places than ever to market your brands… so do you still need a blog? To stay relevant marketers are now creating YouTube videos, making albums on Instagram, creating infographics for Pinterest and generally getting social. They have a strong presence on Twitter, Facebook and Google+ and might even be rocking Slideshare for […]

The Dynamic Power of Headline Influencers

headline influencers feature

Have you ever tried hitting a moving object, except the moving object is a millisecond glance? That’s what crafting digital headlines feels like, at least for some of us. Internet surfers glide through dozens of headlines daily, stopping to click only when… Only when what? When they see how many people tweeted it? When a […]

How to Be a Crowdsourcing Rock Star (The Easy Way to Go Viral)


You’ve heard of crowdsourcing content, I suppose. But have you given any thought to how well it can work to build community and help you go viral? As a content creator, I knew it was a good way to create content. But I hadn’t given it much thought to its ability to go viral—until my […]

7 Factors that Make Your Blog Less Credible

film strip with 7

Your blog is hands-down your best marketing tool, but that’s only true if it does what it’s supposed to. When everything works right you have a web optimized hub with excellent, shareable content that builds your community. But how do you make the leap from having an ordinary blog to one that’s a credible hangout […]

The Business Blogger’s Guide to Dealing with Content Theft

content theft

It’s never pleasant to discover that your content has been stolen. How about if you don’t know it’s being stolen? How do you keep alerted to that? Once you’ve caught the culprit, then what do you do to get it removed? How about preventing your content from being stolen in the future? Is there any way […]

5 Things I Learnt from Video Games to Enhance my SMM

video games and social media marketing

Social media accounts and pages can resemble video games—some are truly entertaining and fun, while others make you bored and sleepy. I think there should be a way social media managers can learn a thing from video games to make their accounts and pages more captivating. So with that in mind, let’s review some common […]

Run A Better Guest Blogging Campaign: 7 Things NOT to Do

puzzle piece with key

Is guest blogging still a good marketing tactic? It depends on who you ask. According to Social Media Today, it’s “the most powerful and ethical form of link building.” Businesses have found it to be a great way to get the word out about a product or service—and build brand authority and exposure at the same time. […]

The Little-Known Trick for Higher-Quality Content and Landing Pages

research for better copywriting

There’s a little-known “trick” for higher-quality content and better-converting landing pages. The best writers swear by it. Non-writers avoid it like the plague. What is it? Research. When I first became a freelance copywriter, I had a hard time with research. I knew I needed to do a lot of it, but I didn’t know […]

How to Get High-Performance Sales Copy Without Hiring a Copywriter

write your own high-performance sales copy

One of the hardest things to do as a business owner is write and research your own product. It’s pretty common to sit down in front of a computer screen and think that you’ll turn out ready-to-use copy in a jiffy. But, more often than not, you’re left scratching your head and wondering what’s wrong […]

Creating Engaging Content Is A Breeze With This Simple Approach


Quality over quantity. That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released their report B2B Small Business Content Marketing: […]

No Reader? No Problem! How to Follow Your Favorite Blogs without an RSS Reader

the demise of Google Reader

By the time you read this, Google’s RSS reader will be gone. Over the years millions of people (including many marketers and journalists) have used Google Reader to follow their favorite blogs and to collect, save and share the content they love, but now that’s come to an end. Thankfully, RSS itself isn’t going anywhere, […]

Finding Photos Online: The Who, What, Where, and Why


By now, most companies have figured out the benefit of having a blog as part of a company website, and being able to add images to your blog posts is a no-brainer. Unfortunately, many companies are still hazy about how photos work when you put them into blog posts. At times, it just seems easier […]

Social Proof Meets Storytelling to Build an Awesome Brand

High five!

Conversion optimization is a discipline where art meets science — and the principle of social proof balances both. If your brand is truly awesome, you’ll have people backing you: experts, customers, cheerleaders, celebrities, and more. Those community endorsements funnel back into your business’s bottom line in the form of conversions. In short, word of mouth marketing […]

9 Tools that No Serious Online Writer Should Be Without


When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but great content is what gets results. The thing nobody ever tells you, though, is how you are supposed to create all this great content. If you dread staring at a blank screen […]

7 Company Blogs That Build Community (And More)

company blogs

Company blogs aren’t usually considered supreme ROI-generators. Some simply see them as a necessity for SEO, while others hire writers because everyone else is doing it. A good blog is a community builder, a resource that users, friends, and partners turn to when they’re looking for information, advice, or even just a smile. A great […]

40,000 Words of Pure Awesomeness


I was wracking my brain trying to decide on some awesome piece of content to share today. For the last month or so, I’ve made Fridays an infographic day, and I kind of like it. If I can, I’ll continue the trend. But this week, the best piece of content I could think of was […]

28 Easy Ideas For Visual Blog Content Your Customers Will Love

Visual Blog Content

Of course you know visual content is hot. Instagram is hugely popular. Pinterest growth is meteoric. And everywhere you look you see infographics. Have you noticed how quickly Vine became popular? A few quick facts: Instagram had more daily users in August 2012 than Twitter Pinterest drives more sales and revenue than Facebook for jewellery […]

5 Ways to Get More Attention For Your Blog


Do you want to reach more prospects, customers and possible partners with your company blog? People consume content in many ways – the more you offer them, the larger your audience. Here are five channels to consider, along with some tips and links to more information to get you started. 1. Podcasts About a quarter […]

12 Must Read Analytics Blogs


Are you looking for the best analytics blogs on the Internet? Here (in no particular order) is a list of blogs and sites can help you wrestle the topic into submission. 1. Analytics Talk Analytics Talk is the personal blog of Justin Cutroni, the Analytics Advocate at Google, so he’s in a great position to […]

How To Find and Fix ‘Almost Awesome’ Blog Posts

Almost Awesome Blog Posts

Editors Note:  What follows is a specific process for finding good blog posts and making them great.  If you’ve been writing a blog for more than six months or so, this process is a better use of your time than writing another article. Some blog posts are better than others. They sound better, rank higher, […]

How To Create Infographics: 20+ Resources To Get You Started

How To Create Infographics

Ready to learn how to create amazing infographics that drive links, social shares, and traffic back to your website? The following are over 20 resources that will get you started creating info graphics including tools, designers, crowdsourcing venues, freelancers, and consultants. Infographic Design Tools for Template Based Infographics The following are free and premium tools […]

The Twelve Most Popular Posts of 2012


Thank you to all of our customers and readers in 2012.   We had nearly 1/2 million unique visitors in 2012 and we appreciate each and every one of you! Here is a round up of 12 of the most popular posts from 2012. 13 Experts on the Single Best Piece of Advice for Improving Conversion […]

See Google Analytics Data Clearly With These 3 Little Known Tricks


When looking at Google Analytics data, sometimes your just one click away from an insight that will change your business. One simple trick could be the difference between seeing something valuable and not. Here are three Google Analytics tricks will help you quickly get the business insight you need from your data. 1)  Weighted analytics […]

How To Use Google Analytics Intelligence Events To Make Intelligent Decisions


Google Analytics Intelligence Events are one of the most powerful and underutilized tools in Google Analytics. Allow me to explain what they are and then run through an example of how I use them when running The Daily Egg blog. What are Google Analytics Intelligence Events? As we speak, Google Analytics is collecting data about […]

A Smart Way To Use Google Analytics To Guide Your Business Blog


One of the reports I look at every three months for The Daily Egg blog is the number of subscribers at the post level. If you need convincing as to the importance of an email list for a business blog, read this.  Otherwise, let us move on.  What I have found is that it is […]

Does Traffic From Twitter or Facebook Generate More Email Subscribers?


Here at The Daily Egg, we like to use data to drive our decision making. Here’s the question: Should I be committing more time to Twitter or Facebook? For this blog, there are two main goals: Increase sign ups for the Crazy Egg software free trial Increase email subscribers Today, we are going to look […]

An Analytic Look Behind The Scenes Of The Crazy Egg Business Blog


The Daily Egg just had its 1st birthday.   Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog. I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in […]