How We Increased Content Shares by 200% After Simplifying CTAs

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You know that feeling of pride you get after your company puts together a piece of content that is just brilliant? You want everyone to see it, and you have full confidence that it will delight anyone that it reaches. But how do you make that happen in a cost-efficient way? Here’s a novel idea: […]

6 Insanely Powerful Blog CTAs You Should Start Using Now

Fast business

The call to action is where your blog makes money. All your idea generation, research, writing, editing, posting — it all boils down to a call to action — a CTA. If you don’t have a CTA, then your blog is not nearly as profitable as it could be. It’s time to make bank from your […]

How To Use Trending Topics To Increase Your Conversion Rate

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Every day, trending topics capture millions upon millions of eyeballs. As I’m writing this, the “Philadelphia Eagles” and “Stephen Colbert” have each garnered 200,000+ searches, while “Kate Upton” and “Legend of Korra” are both clocking in at over 100,000 searches. These topics are generating lots of eyeballs right now. They weren’t trending last week and […]

It’s Time to Approach Content Marketing Like a CRO (Here’s How)

bright idea

The biggest problem with content marketing today is that we downplay its importance. We take things for granted and presume readers will automatically like our articles. But, more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, […]

How to Design a Social Content Strategy Like a CRO

pixar rules of storytelling - feature

Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion optimization tactics you’ve employed on […]

7 Tips on Boosting Conversions through Content with BuzzSumo

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Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified traffic. But there’s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The challenge is to know what your […]

How to Turn Your Ebook Into a Conversion Booster

How to Improve Conversions on Your Ebook

There’s a lot of hype around ebooks. Depending on your perspective, they are either going to save or ruin the publishing industry.  What isn’t hype, though, is that ebook sales have overtaken print sales because people are downloading them in record numbers. That’s good news for writers, but what about marketers? Can an ebook actually […]

5 Reasons Nobody Is Reading Your Website Content

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Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page. In my experience […]

If You Aren’t Scoring Content, You Can’t Know What’s Working

Getting a great grade

Sending your company’s content out into the world without knowing whom it’s going to reach — or why it should interest them — is as efficient as a paperboy flinging rolled-up newspapers into the street at random. Sure, some will be caught or plucked up from the sidewalk, but the majority of the newspapers will […]