Your Expert Guide to Writing Awesomely Effective Headlines

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Every headline is clickbait. Is that controversial? Perhaps. A headline’s integral purpose is to bait a click or provoke a reader’s interest and curiosity.

What It Really Takes to Emotionally Connect With Customers

customer connection

I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts with

The Science Behind High-Performing Headlines

headline-clarity

Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data […]

4 Guiding Lights for Content that Converts

content-promotion

How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other forms of content aside, that would be my approximate blog count for the day. Why? Because there is such abundance of content, and a lot of […]

How to Add CTAs to Your Blog for Higher Conversions

drive conversions

You already know that you’re supposed to put call to actions on your landing pages. But what about putting calls to action on your blog? Is that even a thing? Is it important? I think that it is very important to put CTAs in your blog posts. Why? Because a blog without CTAs does not […]

5 Content Marketing Best Practices You Should Probably Ignore

Stop Doing What Doesn't work on a cork notice board

Online content marketing has been around for a while — a decade or so. Like anything “digital,” content marketing has metamorphosed from its nascent origins on message boards to its mature form that includes

Will Ditching Your Sidebar Increase Your Profits?

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Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most marketers get is slapping an opt-in box at the top and calling it a day. Does this make you lazy? No, not at all. If you’re reading this article, you’re […]

CRO School: 3 Questions You Must Ask to Boost Content Conversions

Conversions through Magnifying Glass.

Does too much content equal lower conversions? That’s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says that content marketers are publishing too much

How We Increased Content Shares by 200% After Simplifying CTAs

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You know that feeling of pride you get after your company puts together a piece of content that is just brilliant? You want everyone to see it, and you have full confidence that it will delight anyone that it reaches. But how do you make that happen in a cost-efficient way? Here’s a novel idea: […]