Want to Boost Conversions? Get Employees Involved in Content Creation

boost conversions with content

Your content. You know it has to be the right mix to not only attract visitors, but convert them as well. You may be writing content for your website, newsletter, landing pages, or email campaign and almost immediately you notice that it’s not converting the way you hoped or thought it would. Could it be […]

The 20 Best Lessons from 100 CrazyEgg Posts

20 lessons from 100 crazy egg posts

I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most posts I’ve written on someone else’s blog. I’ve enjoyed every minute of it. In celebration, I’m recapping some of the most successful posts […]

How to Create Credible Content (Even if No One Knows You Exist!)

how to make credible content

We all have them. Those marketing mavens and industry gurus we follow for insights and ideas on how to build our business better. But what makes them worth following, and what can you learn from their efforts? Credibility can’t be bought. You can’t run down to the store and purchase a gallon drum of the […]

11 Ways to Get an ROI from Your Blog Comments

getting an ROI from blog comments

Commenting on blogs used to be a link building strategy. Busy people would spend days finding blogs, pasting in comments with a link, and hoping it would build the authority of their website. It worked for a little while, but that SEO technique has gone down the same route as link wheels and doorway pages.

5 Ways To Increase Content Engagement On Your Blog

increase content engagement on your blog

Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care).

No One Wants Your Ebook. Here Are 4 Better Ways To Grow Your Marketing List

no one wants your ebook

Do you know the term ‘banner blindness’? That phenomenon where we consciously or subconsciously ignore banners and ads on websites. Apparently 86% of consumers suffer from it. Well, I think I’m starting to suffer from book blindness too. Every blog I read now has an opt-in or CTA to download their ebook. Unless something comes […]

Infographic: How to Promote Your Blog and Make it Viral


It’s common to focus all your energy on writing a blog post, and then completely forget to promote it. Write it and let Google do the rest – right? The great P.T. Barnum once said: Without promotion, something terrible happens… nothing! That’s right. Absolutely nothing. Today’s infographic goes through the step-by-step process on how to […]

Is Long Form Content Still Viable Today?

is longform content still viable today?

As soon as I mention the words “long form content”, people seem to start nodding off to sleep. Our attention spans are getting shorter and shorter, with more bite-sized content available on-demand across a variety of devices. Does long form content even have a place on the web anymore? Absolutely it does! Need proof? Here […]

Does Gated Content Really Increase Subscriber Rates?

gated content

When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content.

Your Expert Guide to Writing Awesomely Effective Headlines

knock out 590

Every headline is clickbait. Is that controversial? Perhaps. A headline’s integral purpose is to bait a click or provoke a reader’s interest and curiosity.

What It Really Takes to Emotionally Connect With Customers

customer connection

I don’t like how people have downplayed the role of emotion. Emotions and decision-making go hand-in-hand. When it comes to marketing, you can’t neglect the role that emotions play. Once you recognize this, however, it brings up an important question: How do you emotionally connect with your customers? There are two features. It starts with

The Science Behind High-Performing Headlines


Crafting great headlines is as much art as it is science. You have to intrigue people on an emotional level, and then back up your statement quickly with the logic that your piece is worth their click. Fortunately, the number crunchers who analyze these things in great detail have provided us with some fascinating data […]

4 Guiding Lights for Content that Converts


How many blog posts have you read today? If you ask me, I’d put that number at around twenty at the very minimum. Social media posts, videos and other forms of content aside, that would be my approximate blog count for the day. Why? Because there is such abundance of content, and a lot of […]

How to Add CTAs to Your Blog for Higher Conversions

drive conversions

You already know that you’re supposed to put call to actions on your landing pages. But what about putting calls to action on your blog? Is that even a thing? Is it important? I think that it is very important to put CTAs in your blog posts. Why? Because a blog without CTAs does not […]

5 Content Marketing Best Practices You Should Probably Ignore

Stop Doing What Doesn't work on a cork notice board

Online content marketing has been around for a while — a decade or so. Like anything “digital,” content marketing has metamorphosed from its nascent origins on message boards to its mature form that includes

Will Ditching Your Sidebar Increase Your Profits?

remove sidebar

Is your blog sidebar a side-thought? When was the last time you looked at your sidebar when trying to optimize your blog? The closest most marketers get is slapping an opt-in box at the top and calling it a day. Does this make you lazy? No, not at all. If you’re reading this article, you’re […]

CRO School: 3 Questions You Must Ask to Boost Content Conversions

Conversions through Magnifying Glass.

Does too much content equal lower conversions? That’s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says that content marketers are publishing too much

How We Increased Content Shares by 200% After Simplifying CTAs


You know that feeling of pride you get after your company puts together a piece of content that is just brilliant? You want everyone to see it, and you have full confidence that it will delight anyone that it reaches. But how do you make that happen in a cost-efficient way? Here’s a novel idea: […]

6 Insanely Powerful Blog CTAs You Should Start Using Now

Fast business

The call to action is where your blog makes money. All your idea generation, research, writing, editing, posting — it all boils down to a call to action — a CTA. If you don’t have a CTA, then your blog is not nearly as profitable as it could be. It’s time to make bank from your […]

How To Use Trending Topics To Increase Your Conversion Rate


Every day, trending topics capture millions upon millions of eyeballs. As I’m writing this, the “Philadelphia Eagles” and “Stephen Colbert” have each garnered 200,000+ searches, while “Kate Upton” and “Legend of Korra” are both clocking in at over 100,000 searches. These topics are generating lots of eyeballs right now. They weren’t trending last week and […]

It’s Time to Approach Content Marketing Like a CRO (Here’s How)

bright idea

The biggest problem with content marketing today is that we downplay its importance. We take things for granted and presume readers will automatically like our articles. But, more often than not, we don’t write content with the reader in mind. For the professional writer you hire, it could just be a means to an end, […]

How to Design a Social Content Strategy Like a CRO

pixar rules of storytelling - feature

Most of us have learned by now that content is the currency of the modern Web. It’s used to earn trust, attention, engagement, and actions from users all around the world by brands and businesses of all sizes. And it often primes your visitors to respond positively to your the conversion optimization tactics you’ve employed on […]

7 Tips on Boosting Conversions through Content with BuzzSumo

buzzsumo - placeit feature

Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified traffic. But there’s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The challenge is to know what your […]

How to Turn Your Ebook Into a Conversion Booster

How to Improve Conversions on Your Ebook

There’s a lot of hype around ebooks. Depending on your perspective, they are either going to save or ruin the publishing industry.  What isn’t hype, though, is that ebook sales have overtaken print sales because people are downloading them in record numbers. That’s good news for writers, but what about marketers? Can an ebook actually […]

5 Reasons Nobody Is Reading Your Website Content

warning boring content - feature

Before a website can convert traffic into prospects or customers, visitors have to read the content. Most of the time, they don’t. According to UX expert Jakob Nielsen, the average Web page visit lasts less than a minute, and the average visitor reads only a quarter of the text on a page. In my experience […]

If You Aren’t Scoring Content, You Can’t Know What’s Working

Getting a great grade

Sending your company’s content out into the world without knowing whom it’s going to reach — or why it should interest them — is as efficient as a paperboy flinging rolled-up newspapers into the street at random. Sure, some will be caught or plucked up from the sidewalk, but the majority of the newspapers will […]

A/B Testing Your Content Marketing Strategy


If you make (or want to make) your income online, you probably already recognize that your content marketing strategy plays an important role in your success… But, did you realize that content (or information) is becoming more important than ever? It’s true because potential customers are seeking more and more information before making their buying […]

The Science of Storytelling and How to Use It in Marketing

brain and memory

During the Civil War, on May 12, 1863, a young Martha stood on her front porch as a battle raged nearby. A bullet passed through the scrotum of a soldier, travelled at least 100 feet more, then hit the reproductive tract of Martha, who nine months later gave birth to a baby boy. Incredible isn’t it? Almost […]

How to Develop a Persuasive Blog Design

Comb web design

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing title tags, or shooting video, we are engaging in some form of persuasion. If you are a designer or developer, I challenge you to think of yourself in a new way. You are a master of persuasion. In today’s content […]

How to Do Conversion Optimization without Ruining Your SEO


For too long, conversion optimization and SEO have been viewed as enemies — like rival college football teams or industry competitors. They’re not enemies. In fact, taken together, conversion optimization and SEO are a force that can lead to insane levels of success and prosperity. Bringing these two together can create a cascade of conversions […]

How to Optimize Videos for Better Conversions

video marketing

Videos enable consumers to see a product more clearly and in action. As such, they tend to drive conversions better than text alone. In this article we are going to talk about the advantages of using videos for your site and provide you with a step-by-step plan backed with examples that shows you how to […]

A Conversion Tracking Game Changer for Local Businesses

Online banking concept

Looking to market a local business online? If so, you’re in luck because you’ve got a number of advantages over virtual businesses (the interview below covers what these are). However, there are some unique challenges too, especially when it comes to accurately tracking conversions. And how to overcome arguably the biggest challenge is one of […]

Advanced Tips: How To Use Content To Drive Conversions


As the Co-Founder and Strategic Director of Orbit Media, Andy Crestodina’s worked with over 1000 businesses to help them develop their content and conversion strategies for the web. He’s also a highly in demand speaker and author, having written over 170 articles on content marketing topics for the Orbit blog and as a contributor to […]

6 Conversion-Boosting Benefits of Online Videos

video marketing

If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people are watching much less TV, video’s popularity continues to rise. That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, […]

How to Get More Eyes on Your Content by Leveraging Paid Channels

CE blog - grow your audience - feature

You’re into content marketing, right? Well, I’ve got some bad news and some good news. The bad news is that it’s becoming really hard to be heard through all the noise. People are busy and don’t have time to carefully research how your product or service can help them is limited. So you can’t rely […]

Content that Converts: How to Turn Viewers into Buyers


You work hard creating, curating, collecting, and sharing content to market your business. But, are you missing critical elements when it comes to your content marketing strategy? In other words, is your content optimized to turn viewers into buyers? If not, you’ll get tons of people to read, share, and comment on your content… but […]

7 Tips that Take Your Content from Flat to Fabulous

difference by goldfish

In today’s world, good Web content just isn’t going to cut it. You need outstanding content. If you want a website that doesn’t just get by, but flourishes, there are seven key elements you must include in your content. Let’s take a look. 1. Provide Value Passion and a skill for words are only two […]

The Pros and Cons of ContentCloud for Content Management


If you’ve bought into content marketing (as you should), you’ve probably also been looking for a tool to help you manage the planning, creation and distribution of your content, especially if you work with a team. With a growing number of solutions on the marketing, how do you know which is right for you? To help, […]

The Ultimate Guide to Finding and Using Images in Your Content

finding images for your content

You get it, I know. Content is important for marketing your business, ranking in search engines and attracting well-qualified, eager-to-buy customers. What you may not realize is the value of images in that content.

7 Awesome Content Marketing Examples You Can Steal!

steal this

Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company. Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus tips for how you can […]

Visme: Bring Visuals to Life

vismeo - placeit thumbnail

If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts Product demos In open beta […]

Secrets of a Killer Blog Post [Infographic]

killer blog post--thumb

These days it doesn’t do to simply write a blog post. It needs to stand out. Better still, it needs to be epic. So how do you ensure your blog posts kill? You need to go deep. You need to know where and how to find great ideas and credible sources. Here’s everything you need […]

Increase Conversions by Mapping Content to the Buyer Journey


As a savvy digital marketer, you probably already know the value of content marketing. You probably also know it involves the creation and distribution of content in order to generate demand, bridging the gap between brand awareness and lead generation. But are you aware that this process isn’t about the hard sell? Some think that […]

A Step-by-Step Guide to Creating Long-form Content That Converts

long-form content

Are you worried that you don’t know the point of guides and eBooks? Trust me, you’re not alone. There are dozens of articles about how changing the color of a button will lead to higher conversion rates, but what will long-form guides do for you? Why bother? The best long-form guides allow you to share […]

Hashtag Marketing 101: Keyword Research in the Social Media Era

research marketing3

The hashtag has become more than a useful tool, it has become a symbol of the modern age. You can see it almost everywhere, from different websites to real life. This skit with Jimmy Fallon & Justin Timberlake is the perfect illustration… As we marketers tend to adopt any trend under the sun, it’s quite natural hashtag […]

Content Marketing 2.0 – The Future of Content

photo (2) (1)

The stats are in. According to The Content Marketing Institute and MarketingProfs, 93% of B2B marketers and 90% of B2C marketers are using content marketing in their overall strategy. Think about that in terms of volume. Sure, content marketing is mainstream… but it may also be in trouble. Here’s why. People, in general, are constantly […]

How to Design a Simple Sales Funnel to Improve Web Conversion

Website leads

I just completed a website assessment for a prospect who was sure he had a conversion rate issue. He wanted to jump his current conversion rate of 1.3% to 2%, a lofty goal by all accounts, but obtainable. It seems obvious, right? If you have lower conversions than you want, you should go for a […]

Content Marketing: The Lost Art of Post Tags and Categories

tags and categories

You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother with categorizing or tagging your blog’s content. What you don’t realize is that not doing so makes your life a million times harder when it comes to publishing content, and that you’re probably missing out on some very easy traffic opportunities. Want […]

How to Get More Traffic to Your Blog Without a Ton of Extra Effort


There’s a reason why good blogs are sometimes called “platform.” Not soapbox, not journal, not diary. Platform. In politics, a politician’s platform are the principles and ideas they market to the public to get votes. With video game consoles, the platform is the system that the games are built on. So what do these things […]

3 Landing Page Resolutions for the New Year

Crowd in motion blur

It’s that time of the year again. Just a few weeks into the New Year. Your New Year resolutions are still going strong… or may be beginning to fizzle… again! But you still have new hopes for your business. Just as the long-term benefits of any personal resolution (morning workouts anyone??) do not make you stick […]