What’s Your Website Personality? (And How to Use ...

He finally had some interviews lined up. Jose Ayala spent the last few weeks applying for jobs. His...

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7 Research-Backed Tips on Improving Twitter Conversions

Twitter – what is it good for? The site, which reported 255 million monthly active users in...

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So You Want to Do a Conversion Audit? Here’s What You...

If you’ve launched your website and are steadily getting traffic, you may feel like the hardest...

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Dissecting Popup Anatomy: What Works & What Hurts ...

Popups get a bad rap. To put it bluntly, people hate them. There’s almost nothing online that’s...

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Pro Tips on Using Social Proof to Increase Conversions

Businesses and marketers are increasingly using social proof to create positive customer engagement...

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How to Develop a Persuasive Blog Design

Persuasion is the underlying art of life. Whether we are developing code, creating PSDs, optimizing...

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Is Technology Impacting Your Email Conversion Rate?

It’s a fact of life. As technology changes, so must your marketing. Today, many of your followers...

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Branding & Conversion: Lessons From A Local Mechan...

At its core, marketing can be divided into two facets: direct-response and...

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How To Use Scarcity To Increase Conversion Rates

In 1962, Ferrari manufactured a series of sports cars called the Ferrari 250 GTO and sold them for...

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