Making Every Word Count: 3 Copywriting Must-Dos for Max...

When one speaks of writing good copy, there’s a bunch of pointers that jump to the fore. From...

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The 5 Times When You Absolutely Must do A/B Testing

The world needs more A/B testing. Why? Because A/B testing is the most effective way to raise...

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12 Essentials of a High Converting Landing Page

Goal:  To create the world’s most effective landing page. Problem:  Where the heck do I...

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Troubleshoot User Experience (UX) for Better Conversion...

User experience (UX)—it’s all about how easy it is for people to use your website to find...

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Pricing Tips: How to Compete on Price (Without Going Bu...

It used to be that Web-only retailers could get away with checking their competitors’ prices, at...

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Pro Tips on Using Personalization for Conversions

Getting customers to your website is hard enough these days with constant search algorithm changes....

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Test Your Call to Action to Boost Conversions by 13%

I came across an article recently called, “71 Things to A/B Test.” While this article is an...

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6 Ways Social Proof Can Increase Conversions On Your Si...

In February 2004, Facebook was a small and unknown website, used only by Harvard students. By...

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5 eCommerce Fails and Fixes

Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view....

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