How To Use Analytics To Make Smart Decisions About A Web Redesign

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There have never been as many different devices capable of using the Internet as there are today. Tomorrow there will be more. Forward thinking web site owners and developers are racing to provide an experience that caters for phones and tablets and their high-resolution ‘retina’ variants. Meanwhile screen sizes and technologies are just as likely […]

How to Use Power of Remarketing to Improve Conversion Rates

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Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your size – comfortable and stylish.  But the price is a bit too high for your liking.  You reluctantly put them back on the rack and head to the nearest café to grab a bite of lunch before going back […]

The Deceptive Danger Hiding In Your A/B Testing Data

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It’s a dangerous game to play.  Blind trust in A/B data. Sure, data is seductive.  After all, numbers don’t lie. Using A/B testing data to make decisions about your marketing is smart, but it is only one piece of the puzzle. When numbers are the only criteria used to drive our decision making, the tactics […]

5 Components of Successful Web Analytics

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Having your website reach the performance levels you desire isn’t easy. It takes constant monitoring and measurement of visitor data to optimize web usage. This is where Web Analytics comes in. Not only is web analytics useful for measuring website traffic but it is also an effective tool for both business and market research. By […]

How To Track Conversions Using Google Analytics Campaigns

tracking-conversion-google-analytics-campaigns

While you can easily see common traffic sources in Google Analytics for Facebook, Twitter, or other referral domains, you might find that you want more details. Using Google Analytics campaign tracking with UTM parameters, you can find out things like which ad on Facebook, which tweet on Twitter, or which link in your newsletter actually […]

How To Use Google Analytics Goals & Advanced Segments To Measure Your Online Marketing Efforts

Use Google Analytics To Measure Online Marketing Efforts

You’ve heard it before… Online marketing is measurable.  But how? Between social media marketing, local search marketing, and other online marketing campaigns, how do you determine which ones are actually paying off?  You know that Google Analytics will give you data on visits, but what about conversions? You’re in for a treat. With just a […]