5 Components of Successful Web Analytics


Having your website reach the performance levels you desire isn’t easy. It takes constant monitoring and measurement of visitor data to optimize web usage. This is where Web Analytics comes in. Not only is web analytics useful for measuring website traffic but it is also an effective tool for both business and market research. By […]

How To Track Conversions Using Google Analytics Campaigns


While you can easily see common traffic sources in Google Analytics for Facebook, Twitter, or other referral domains, you might find that you want more details. Using Google Analytics campaign tracking with UTM parameters, you can find out things like which ad on Facebook, which tweet on Twitter, or which link in your newsletter actually […]

How To Use Google Analytics Goals & Advanced Segments To Measure Your Online Marketing Efforts

Use Google Analytics To Measure Online Marketing Efforts

You’ve heard it before… Online marketing is measurable.  But how? Between social media marketing, local search marketing, and other online marketing campaigns, how do you determine which ones are actually paying off?  You know that Google Analytics will give you data on visits, but what about conversions? You’re in for a treat. With just a […]