Don’t Cry About Not Provided SEO Keywords. Set Up Internal Site Search Analytics

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Google is like a bartender. ¬†Everyone loves them until last call. Google has been getting us drunk on data for well over a decade now. And, by giving us access to the free Google Analytics, the drinks have been on the house. But things changed when just over a year ago, Google began encrypting keyword […]

3 Dashboard Tools That Measure Social Media Engagement

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Everyone wants to engage with users on social media, but with 350 million updates on Twitter alone how can anyone keep track of what’s happening? Instead of being flooded by social media data, you need to surf the wave. That’s where engagement dashboards come in. Here are three tools worth considering: Commun.it If you’re mainly […]

How Does Google Analytics Attribute Goal Conversions?

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Let’s be honest. This is one of the reasons Mark Twain liked to say, “There are three kinds of lies: lies, damned lies, and statistics.” Failure to understand how your analytics program is attributing conversions can lead you to make some very bad marketing decisions. I’ll show you what I mean in a second. First, […]

5+ Alternatives to Google Analytics

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Google Analytics rocks, really it does, but it’s not the only game in town when it comes to web analytics. There are a number of reasons you might be looking for alternatives to Google Analytics. You want two analytics programs — You want to use two analytics packages to cross check for accuracy and for […]

See Google Analytics Data Clearly With These 3 Little Known Tricks

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When looking at Google Analytics data, sometimes your just one click away from an insight that will change your business. One simple trick could be the difference between seeing something valuable and not. Here are three Google Analytics tricks will help you quickly get the business insight you need from your data. 1)¬† Weighted analytics […]

An Analytic Look Behind The Scenes Of The Crazy Egg Business Blog

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The Daily Egg just had its 1st birthday. ¬† Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog. I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in […]

The Why And How Of Google Analytics Event Tracking

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Google Analytics is a great service straight out of the box. Just add the tracking code to the footer of your website and you’ve got access to free, comprehensive statistics on your website visitors. Beyond that default functionality, however, is the potential for even more insights into how people use your site, and how effective […]

4 New Google Analytics Features Every Marketer Should Know About

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When it comes to the new Google Analytics features that have been introduced over the last year, there are several that are still underutilized by most marketers and small businesses. Here are some highlights of the most useful features that you should be using right now to improve your productivity, insights, and conversions. Dashboards for […]

URL Shorteners and Analytics: Which Ones Deliver Results?

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Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient way to save characters and trim unsightly web addresses. These days, the best URL shorteners come with a full suite of analytics tools so that you can not only redirect […]