5+ Alternatives to Google Analytics

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Google Analytics rocks, really it does, but it’s not the only game in town when it comes to web analytics. There are a number of reasons you might be looking for alternatives to Google Analytics. You want two analytics programs — You want to use two analytics packages to cross check for accuracy and for […]

See Google Analytics Data Clearly With These 3 Little Known Tricks

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When looking at Google Analytics data, sometimes your just one click away from an insight that will change your business. One simple trick could be the difference between seeing something valuable and not. Here are three Google Analytics tricks will help you quickly get the business insight you need from your data. 1)  Weighted analytics […]

An Analytic Look Behind The Scenes Of The Crazy Egg Business Blog

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The Daily Egg just had its 1st birthday.   Let’s peel back the curtain a bit and discuss what goes on behind the scenes with this business blog. I have created a category called Blogging For Business and will be publishing some content on the act of building, running and measuring a business blog in […]

The Why And How Of Google Analytics Event Tracking

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Google Analytics is a great service straight out of the box. Just add the tracking code to the footer of your website and you’ve got access to free, comprehensive statistics on your website visitors. Beyond that default functionality, however, is the potential for even more insights into how people use your site, and how effective […]

4 New Google Analytics Features Every Marketer Should Know About

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When it comes to the new Google Analytics features that have been introduced over the last year, there are several that are still underutilized by most marketers and small businesses. Here are some highlights of the most useful features that you should be using right now to improve your productivity, insights, and conversions. Dashboards for […]

URL Shorteners and Analytics: Which Ones Deliver Results?

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Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has evolved to become more than just a convenient way to save characters and trim unsightly web addresses. These days, the best URL shorteners come with a full suite of analytics tools so that you can not only redirect […]

How To Use Analytics To Make Smart Decisions About A Web Redesign

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There have never been as many different devices capable of using the Internet as there are today. Tomorrow there will be more. Forward thinking web site owners and developers are racing to provide an experience that caters for phones and tablets and their high-resolution ‘retina’ variants. Meanwhile screen sizes and technologies are just as likely […]

How to Use Power of Remarketing to Improve Conversion Rates

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Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your size – comfortable and stylish.  But the price is a bit too high for your liking.  You reluctantly put them back on the rack and head to the nearest café to grab a bite of lunch before going back […]

The Deceptive Danger Hiding In Your A/B Testing Data

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It’s a dangerous game to play.  Blind trust in A/B data. Sure, data is seductive.  After all, numbers don’t lie. Using A/B testing data to make decisions about your marketing is smart, but it is only one piece of the puzzle. When numbers are the only criteria used to drive our decision making, the tactics […]