A Warning to Ecommerce Startups: The Future of Online is Offline

customer engagement

When ecommerce first took the world by storm in the late ’90s and early 2000s, cutting edge marketers knew that the “information superhighway” was the future of commerce. As we entered the information age, we were going to free ourselves from the shackles of brick and mortar, and virtual reality imagined by science fiction writers […]

Phostir: The Traffic Light Usability Testing Tool

Phostir testing tool logo

Can a traffic light system help you troubleshoot and resolve web usability issues? That’s what Phostir promises. It was recently featured in our roundup of web usability tools and I decided to take it for a full test drive to see how it worked. Let’s get one thing out of the way early. The name […]

GitGrow Analytics: Simplify & Interpret the Metrics that Matter

gitgrow analytics

I’m always interested in new ways of playing with analytics, so when I was offered the chance to review GitGrow, I jumped at the chance. Founded by Vinita Ananth in Bangalore, the tool promises to simplify the process of extracting useful data from Google Analytics (GA) for users at all levels. There are two plans: […]

Social Sharing and Social Analytics–Swayy vs Scoop.it

social sharing

When we’re marketing online, there are three issues that concern us above all others (OK, maybe not more than world peace). These are: How to find good content to share with our audiences. Which tools to use to share that content. How to figure out our reach when we share it. I don’t know about […]

How I Gained 40 More Website Visitors with Universal Analytics

Chart on the up

There’s something strange happening on my website, at least according to Google’s Universal Analytics (UA) tool. Since our review when UA went into open beta a couple of months, I’ve been monitoring it to see if there are any differences in what’s being reported. There are. A quick comparison between my UA profile and the […]

Google URL Builder: How to Separate Clickable from Forgettable Links

build clickable links

A couple of months ago, I wanted to check on the performance of a set of sales emails I’d sent out. But when I logged in to Google Analytics, I noticed that the traffic sources for those sales were categorized as “direct.” While I could reasonably conclude that many of those sales came from people […]

19 Key Insights into Universal Analytics


A couple of months ago, we published a quick-start guide to Google’s public beta release of Universal Analytics (UA). Now that people have had a chance to test it, how does it stack up? I scoured the Web and put together a roundup of the 19 most insightful articles and identified the key takeaways. Read […]

A Quick-Start Guide to Universal Analytics


There’s something new from Google Analytics. OK, well, maybe it’s not that new. The search giant announced Universal Analytics back in October 2012 and now it’s in open beta. As a stats junkie I had to try it out, and I thought you might like to as well. So here’s my walkthrough of the setup […]

How To Remove Ugly URL Parameters from Google Analytics Reports

Remove Ugly URL Parameters

Is Google Analytics cluttering up your reports with 100’s or thousands of unique pages that don’t really exist? The problem is created by ugly URL’s.  You know what I mean when I say ugly URL’s? Here’s an ugly one: http://www.crazyegg.com/welcome?txn=222050&tl=30 What makes it ugly is the ?txn=222050&tl=30 These are parameters that are appended to the URL […]