March’s Best: Favorites in Analytics, Conversion, and Copywriting

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A little bird told me that sunshine is just around the corner. Here in San Francisco, it’s been t-shirt weather for most of the winter. But I’ve still spent most of my time inside, working with clients to optimize their marketing strategies. It’s time to take a break, head outside, and finally catch up on […]

February’s Best: Favorites in Conversion, Analytics & Copywriting

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No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax), and get straight to your much-deserved brain-break. Here are (in this marketer’s opinion) February’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. The Dos and Don’ts for On-Boarding Walkthroughs […]

January’s Best: Favorites in Analytics, Conversion, and Copywriting

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The first month of the year has come and gone. Yikes! Is anybody else wishing that time would just slow down so we could fully embrace life’s wonderful moments? Pretty soon, the holidays are going to happen all over again. You deserve a break to reflect on all the great things you accomplished this month, so […]

December’s Best: Favorites in Analytics, Conversions, and Copywriting

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Is it just me, or was Q4 totally insane? It’s an understatement to say that 2013 was a phenomenal year for the online marketing world. One report forecasts the year’s digital ad spend to be more than $500 billion. Tomorrow begins 2014. For ROI-driven marketers, there is no Q1 lull. So long that you have a consistent sales […]

November’s Best: Our Favorites in Analytics, Conversions, and Copywriting

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No excuses—it’s time to take a brain break from the business of Q4 and catch up on your reading. We know you’re busy. And yes, we know, if you live in the U.S., you’re still in a turkey coma from Thanksgiving. We’ll save you the effort of reading a lengthy intro and take you right […]

October’s Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting

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It’s Halloween. (Or yesterday was.) That means marketers are well-entrenched in the 2013 holiday season. You’re reading this post at a critical junction where tomorrow, it’s going to be too late to prep for the busiest shopping days of the year. With this roundup, we’ll focus on what you need to hit the ground running. […]

September’s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting

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Guess what? It’s officially holiday crunch time. If you’re a marketer, “happy Halloween, happy Thanksgiving, and merry Christmas” should be what’s running through your head right now. Feeling overwhelmed? Procrastination is always the best remedy. Thankfully, we’re here to help. Here are (in this marketer’s opinion), September’s best conversion, analytics and copywriting articles for your reading […]

August’s Best: A Dozen Fresh Perspectives on Analytics, Conversion and Copywriting

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How was your commute to work this morning? Did you, by any chance, notice heavy traffic on the freeway? Did red lights feel just a little bit too long? Did you see kids with backpacks at virtually every crosswalk? Yep, that’s right. Back to school season is here already – which means that it’s time for CrazyEgg to publish […]

July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

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What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Fix Your Landing Page Mistakes and Increase Conversions Post by: Peep Laja via Unbounce You know what […]

June’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

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Hopefully, you’re reading this roundup pool-side with a delicious pina colada in hand. What better way to brighten your summer day than great content from amazing marketers? Here are (in this marketer’s opinion) June’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. 5 Landing Page Strategies Your Competition Hasn’t Thought of…Yet Post by Tommy Walker […]

May’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

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No excuses — it’s time to catch up on your reading. Grab your tablet, head outside for some sun, and get straight to your much-deserved brain-break. Here are (in this marketer’s opinion) May’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Conversion Rate Optimization for B2B Post by SiteTuners In the B2B market, mistakes and missed opportunities […]

April’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

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You know what they say about April showers, right?  The same holds true for the world of digital marketing. Jumping into your company’s Q2, this has been a month of hard work, long hours, and rigorous business-building. Now, it’s time to unwind and celebrate the beginnings of a beautiful new month. So let’s get to […]

March’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

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March flew by, didn’t it? The end of the month probably means that you’re wrapping up your business’s first quarter. In other words, you really need a break. So let’s get  to the good stuff — here are (in this marketer’s opinion) March’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Make a Big Impact on Your […]

February’s Best: A Dozen Posts for Analytics, Conversion, and Copywriting Rockstars

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No excuses — it’s time to take a break and catch up on your reading. If you’re hungry for reading material but limited on time, don’t worry — we’ve done the searching, filtering, and analyzing for you. Here are (in one marketer’s opinion), the best of the best conversion optimization, analytics, and copywriting articles from February 2013. […]

January’s Best: 12 Links for the Conversion, Analytics and Copywriting Minded

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Let’s get right to it. This is the maiden voyage of a segment we are starting in 2013 called A Dozen Eggs. These are (in this marketer’s opinion) the best conversion, analytics and copywriting articles from January of 2013. Here is the January 2013 edition of A Dozen Eggs. Conversion Optimization Beauty Pays: Beautiful Websites […]

VOTE: Choose The Grand Prize Winner In Our Contest Here

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[Voting ends Wednesday August 29th, 2012 at midnight U.S. CST] We laughed, we cried, we stroked our chins. Participants in this contest we’re asked to tweet the following: The only thing more important than website optimization is ____________. And, of course fill-in-the-blank with their response. The Prizes Four winners will win a copy of Website […]