March`s Best: Favorites in Analytics, Conversion, and Copywriting

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A little bird told me that sunshine is just around the corner. Here in San Francisco, it’s been t-shirt weather for most of the winter. But I’ve still spent most of my time inside, working with clients to optimize their marketing strategies. It’s time to take a break, head outside, and finally catch up on […]

February’s Best: Favorites in Conversion, Analytics & Copywriting

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No excuses—it’s time to catch up on your reading. Grab your tablet, head over the office couch (or lounge, or wherever you go to relax), and get straight to your much-deserved brain-break. Here are (in this marketer’s opinion) February’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. The Dos and Don’ts for On-Boarding Walkthroughs […]

January’s Best: Favorites in Analytics, Conversion, and Copywriting

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The first month of the year has come and gone. Yikes! Is anybody else wishing that time would just slow down so we could fully embrace life’s wonderful moments? Pretty soon, the holidays are going to happen all over again. You deserve a break to reflect on all the great things you accomplished this month, so […]

December’s Best: Favorites in Analytics, Conversions, and Copywriting

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Is it just me, or was Q4 totally insane? It’s an understatement to say that 2013 was a phenomenal year for the online marketing world. One report forecasts the year’s digital ad spend to be more than $500 billion. Tomorrow begins 2014. For ROI-driven marketers, there is no Q1 lull. So long that you have a consistent sales […]

November`s Best: Our Favorites in Analytics, Conversions, and Copywriting

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No excuses—it’s time to take a brain break from the business of Q4 and catch up on your reading. We know you’re busy. And yes, we know, if you live in the U.S., you’re still in a turkey coma from Thanksgiving. We’ll save you the effort of reading a lengthy intro and take you right […]

October’s Best: A Dozen Fresh Perspectives on Conversions, Analytics, and Copywriting

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It’s Halloween. (Or yesterday was.) That means marketers are well-entrenched in the 2013 holiday season. You’re reading this post at a critical junction where tomorrow, it’s going to be too late to prep for the busiest shopping days of the year. With this roundup, we’ll focus on what you need to hit the ground running. […]

September`s Best: A Dozen Fresh Perspectives on Analytics, Conversions, and Copywriting

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Guess what? It’s officially holiday crunch time. If you’re a marketer, “happy Halloween, happy Thanksgiving, and merry Christmas” should be what’s running through your head right now. Feeling overwhelmed? Procrastination is always the best remedy. Thankfully, we’re here to help. Here are (in this marketer’s opinion), September’s best conversion, analytics and copywriting articles for your reading […]

August’s Best: A Dozen Fresh Perspectives on Analytics, Conversion and Copywriting

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How was your commute to work this morning? Did you, by any chance, notice heavy traffic on the freeway? Did red lights feel just a little bit too long? Did you see kids with backpacks at virtually every crosswalk? Yep, that’s right. Back to school season is here already – which means that it’s time for CrazyEgg to publish […]

July’s Best: A Dozen Fresh Perspectives on Analytics, Conversion, and Copywriting

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What’s better than the fact that you still have another month of summer? Conversion optimization, of course. Let’s cut to the chase then.  Here are (in this marketer’s opinion) July’s best conversion, analytics, and copywriting articles. Conversion Optimization 1. Fix Your Landing Page Mistakes and Increase Conversions Post by: Peep Laja via Unbounce You know what […]