About Tom Ruwitch

Tom Ruwitch is the founder and president of MarketVolt, an interactive marketing firm in St. Louis, MO that specializes in email marketing. He publishes interactive marketing tips on the MarketVolt blog.

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Articles by this author:

The Good Husband’s Guide To Website Navigation


A journalist friend of mine claims that the best writing he reads each week is the grocery list his wife, Franny, gives to him. The list is organized perfectly, he says. Fruits and vegetables first, followed by bread, then meat, canned goods, cereal, soft drinks, snacks, dairy, and finally frozen food. The list is a […]

Four Dating Mistakes Email Marketers Should Never Repeat


Back in the day, I was a dating fool. From my first middle school dance through the high school mixers, college frat parties and the post-graduate bar scene, I broke just about every rule – not because I was some rebel. No, I just didn’t get it. It’s a wonder I ever got married. Now, […]

Thou Shalt Go Mobile With Thy Website (Here’s how to do it quickly)

How To Go Mobile Quickly

In the annals of marketing history, there are a few basic commandments that we all must obey. Don’t try to sell ice cubes to an Eskimo Don’t post your billboard in the middle of a barren desert And (newly carved in stone tablets) don’t link your mobile banner advertisement to a website that’s not mobile […]