About Tommy Walker

Tommy Walker is an online marketing strategist, show host, and prolific guest blogger for sites like Unbounce, ConversionXL, Smashing Magazine & more.

He specializes in highly effective, counter-intuitive approaches to online marketing, and seeks to expand your thinking on what's possible with online content.

Check out his approach on guest post landing pages, and get a free copy of The Top Ten Content Marketing Strategy Mistakes by clicking here.

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Articles by this author:

Your Brain and Effective Calls To Action: What Works Best and Why

3d rendered depiction of Stem Cells and a human figure.

Do you ever read the Buffer blog? If not, you should. Here’s why. When I was originally planning this article, the idea was to dive really deep into the psychological research behind calls to action that work. Originally, the plan was to get quotes and snippets from people who’ve tested hundreds of calls to action—people […]

Content Marketing: The Lost Art of Post Tags and Categories

tags and categories

You’re missing a huge opportunity. Right now, I’m almost certain you don’t bother with categorizing or tagging your blog’s content. What you don’t realize is that not doing so makes your life a million times harder when it comes to publishing content, and that you’re probably missing out on some very easy traffic opportunities. Want […]

Is This The Future Of Your Email Marketing Campaigns?

cat and dog

Not going to lie. 2013 was a hard year for email marketers. Google sent most of us to the Promotions tab, open/click rates apparently have fallen across the board, and many are wondering if email marketing is dying. Now, you could panic like everyone else… Or you can see this as an opportunity to innovate, […]

557 Email Subject Line Hacks to Get You Noticed in the Inbox

Computer data

Life is hard for an email marketer. Google smacks you down. Subscribers complain and flag you for spam. And people don’t even open the stupid thing they said they wanted just 30 seconds ago! What’s an email marketer to do?! STEAL! That’s what. Source What follows is a mega-list swipe file that links to some […]

How to Get More Traffic to Your Blog Without a Ton of Extra Effort

street

There’s a reason why good blogs are sometimes called “platform.” Not soapbox, not journal, not diary. Platform. In politics, a politician’s platform are the principles and ideas they market to the public to get votes. With video game consoles, the platform is the system that the games are built on. So what do these things […]

Guaranteed Success: How to Find Your Target Market So Content Sticks

Compass

You hear it all the time: “find your target market and create interesting content.” But there’s a severe lack of useful material on identifying and deconstructing target markets to create sustainable online content campaigns. This is either because: A) Everyone already understands how to find their target market or B) Few people are really identifying their target […]

Bridging The Gap Between Phone Calls & Analytics in 2014

two kids talking on a tin phone

Look at you, the Smart Marketer: setting up heat maps, using conversion tags, being all innovative with your email marketing, and using smart retargeting techniques. You understand the importance of page flow and designing with emotion. If your website were a real-life store, they’d block off main street because there are so many people dying to get in. […]

7 Awesome Conversion Rate Optimization Case Studies To Kick Off The New Year!

Golden gears

So here we are. It’s 2014, and once again one of your resolutions is to “make my website better.” Yeah, it’s at the top of my whiteboard too. Problem is, all the metrics look pretty ok. So where should do you start if you want your tests to mean anything? Because there was such a […]

How To Start A Blog In 2014

mire

Think blogging is about writing content, getting shared, and “being engaging?” Think again. This definition of blogging couldn’t be any further from the truth, and I hate to tell you this, but if you’re wondering how to start a blog in 2014, this definition will only hold you back. Blogging is no more about writing […]