About Sid Bharath

Sid is an entrepreneur, writer and digital marketer. To find out more about his background, his current location, and the things he's working on, check out his personal site - www.siddharthbharath.com

He also blogs about how to launch, grow and scale e-commerce stores on - www.openastorenow.com

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Articles by this author:

Are Your CTAs Making Customers Feel Like Converting or Bouncing?

how do you ctas feel?

MailChimp has this really annoying little feature where they show a graphic of a big, red button and a monkey’s hand hovering over it when you’re sending out a campaign. You can see the hand shaking in trepidation, and drops of sweat falling down. The words, “You are about to send this campaign to 10,000 […]

The Anatomy of a High Converting Lead Generation Form

cube 590

I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address, but I don’t subscribe to them all. I’m not playing hard to get. Most often the site didn’t do a good enough job of capturing my attention and selling me […]

6 Tips To Creating High-Converting Blog Post CTAs

Blog

I read many company blogs online and, while they’re all very good (I only read the good ones), I don’t know what some of them do. As in, I don’t know what service or product they sell. I assume they’re blogging to attract new customers to their site but they don’t have any email opt-ins […]

Gated Or Ungated Content: Which Drives More Leads?

gated content

When it comes to building email lists, one of the most widely accepted practices is to provide high-value content (e.g., ebooks, whitepapers, case studies, webinars) behind an opt-in form as gated content. Blogs like Harvard Business Review and Copyblogger gate their most valuable content.

How to Leverage Storytelling for eCommerce Success

storytelling

People do not buy goods and services. They buy relations, stories and magic. – Seth Godin So you think you can sell. You’re selling products online, after all. You must be good at it. Let’s run a little test. Let’s say you have this knick-knack you want to get rid of, but you want to […]

5 Tips For Writing Copy That Converts

Vintage typewriter

“Copy is a direct conversation with the consumer.” – Shirley Polykoff Let’s think about that quote for a second. Too often, when we write copy for our products or services, we write to sell. That’s not to say we shouldn’t sell. The point is we write our copy from the point of view of the […]

Adapt Your CRO Strategy To Your Customer Lifecycle

sales cycle feature

It’s very rare that you find a visitor to your site buying something from you on the first visit. The typical customer does a bit of research first, compares your products to others, and then decides whom to buy from. The costlier your product, the longer this process is. This process is more commonly known […]

4 Ways Videos Can Boost Your Conversion Rates

video marketing

Our brains process visuals over 60,000 times faster than text. Yup, sixty thousand. In an age where everyone is in a hurry and there are a thousand different distractions online, how do you get your message across? How do you take advantage of the few precious seconds of attention customers give you to explain why […]

Addicted to Your Brand: 4 Ways to Build a Cult Following

customer loyalty

On September 1, 2014, a young couple from Jackson, Mississippi, traveled all the way to New York City to the Apple store on Fifth Avenue. They wanted to buy Apple’s latest iPhone, the iPhone 6. The phone, however, wasn’t available. In fact, it hadn’t even been announced to the world. The couple had arrived in […]