About Sid Bharath

Sid is an entrepreneur, writer and digital marketer. To find out more about his background, his current location, and the things he's working on, check out his personal site - www.siddharthbharath.com

He also blogs about how to launch, grow and scale e-commerce stores on - www.openastorenow.com

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Articles by this author:

5 Product Page A/B Tests You Can Run In The Next 15 Minutes

5 product page tests you can do in the next 5 minutes

Conversion rate optimization is a never-ending process. You can always do better, so there’s no reason why you wouldn’t continuously optimize your website. The problem is that there are just so many things you can do, from changing the color of one button, to changing the design of your entire site. Of course, you need […]

7 Ways to Snip the Spring Out of Your Website Bounce Rate

snip the spring out of bounce rate

Look, it’s easy to get traffic. If you have money, you can throw it all at ads and attract as many people as you want. And then you can boast about how your site receives a million visits a month. But that doesn’t matter really. If your traffic doesn’t stick, if they leave your site […]

How To Improve Conversions On Your Pricing Page And Make The Sale

improve conversion on pricing page

“It’s all about the money,” says Kevin O’Leary on Shark Tank. Robert Herjavec, who’s heard it numerous times before, looks at Kevin in mock surprise and says, “It’s all about the what?” “It’s all about the money!” You’ve attracted visitors to your site, you’ve informed them, even seduced them, and now it’s time for the […]

The Conversion Rate Optimization Stack For Cash-Strapped Startups


Conversion rate optimization is not just about running A/B tests. It’s a holistic approach to optimizing websites for the metrics that matter most. It’s a process. That process involves research, testing, tracking and analyzing. And then it repeats. As such, there’s no single tool that can help you optimize your site. You need an entire […]

5 Ways To Increase Content Engagement On Your Blog

increase content engagement on your blog

Writing content that doesn’t promote engagement is like speaking to an audience that’s wearing headphones – it doesn’t matter what you say because nobody is paying attention (and the few that are don’t care).

No One Wants Your Ebook. Here Are 4 Better Ways To Grow Your Marketing List

no one wants your ebook

Do you know the term ‘banner blindness’? That phenomenon where we consciously or subconsciously ignore banners and ads on websites. Apparently 86% of consumers suffer from it. Well, I think I’m starting to suffer from book blindness too. Every blog I read now has an opt-in or CTA to download their ebook. Unless something comes […]

3 Critical Sources Of Qualitative Feedback You’ve Been Ignoring

qualitative feedback

Conversion rate optimization isn’t just about continuously running A/B tests. There’s a science to it. You collect data, make hypotheses, and then test them. A/B testing is just one part, but it all begins with the data you collect. The more data you collect, the more informed your hypotheses will be. In fact, trying to […]

Are Your CTAs Making Customers Feel Like Converting or Bouncing?

how do you ctas feel?

MailChimp has this really annoying little feature where they show a graphic of a big, red button and a monkey’s hand hovering over it when you’re sending out a campaign. You can see the hand shaking in trepidation, and drops of sweat falling down. The words, “You are about to send this campaign to 10,000 […]

The Anatomy of a High Converting Lead Generation Form

cube 590

I’m picky about what I subscribe to. I look at blogs and landing pages every day, and each one tries to capture my email address, but I don’t subscribe to them all. I’m not playing hard to get. Most often the site didn’t do a good enough job of capturing my attention and selling me […]