About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

Which Email Keywords Get the Highest Open and Click-Through Rates?

holiday decorations

We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be front-of-mind for deal-conscious consumers. The competition is only going to get fiercer in the weeks ahead, and not surprisingly, email marketing is playing a pivotal role in capturing users’ attention […]

The Potential and Pitfalls of Personalization


Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want more customized, personalized offers, but they don’t want you to have too much information about them. So can you even do one without the other, and if so, how? The answer lies in what type of personalization you do, and how you communicate that value […]

Storyselling: When Your Customers Don’t Want to Be Sold

don't want to be sold

Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather than a faceless corporation to […]

6 Examples of Stunning Product Photography (And How to Use Them)

product photography

Improving sales and increasing conversion rates are about much more than just websites and user experiences.  Done right, product photos can be equally compelling and persuasive. The old adage “a picture is worth a thousand words” takes on a whole new meaning online, especially since you can’t try before you buy with an online merchant. With […]

How to Reduce Your Bounce Rate and Raise Interaction on Your Website


Got a high bounce rate? Have you tried everything you can think of to make it lower, but without success? Don’t worry — there’s good news. Here are seven little-known ways to reduce your bounce rate and encourage longer visits (with more interaction) on your site …

7 Top Live Chat Software Solutions Reviewed


Update: We’ve created a new article for 2015/2016 on this topic. Please visit: http://blog.crazyegg.com/2015/11/05/top-live-chat-software/. You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your business. Every software has its […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

customer engagement

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]

9 Tools that No Serious Online Writer Should Be Without


When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but great content is what gets results. The thing nobody ever tells you, though, is how you are supposed to create all this great content. If you dread staring at a blank screen […]

16 Top Tools for Responsive Web Design

web design trend

With the exponential adoption of mobile devices and smart phones, savvy web designers are turning to responsive web design as a panacea for all things layoutf and typography related. Not only does this save time, money and effort in the long run, but it also gives mobile users the interaction and ease of use they […]