About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

How to Reduce Your Bounce Rate and Raise Interaction on Your Website


Got a high bounce rate? Have you tried everything you can think of to make it lower, but without success? Don’t worry — there’s good news. Here are seven little-known ways to reduce your bounce rate and encourage longer visits (with more interaction) on your site …

7 Top Live Chat Software Solutions Reviewed


You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your business. Every software has its pros and cons, both for operators and customers.  In this post, we’ll take a […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

customer engagement

If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]

9 Tools that No Serious Online Writer Should Be Without


When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but great content is what gets results. The thing nobody ever tells you, though, is how you are supposed to create all this great content. If you dread staring at a blank screen […]

16 Top Tools for Responsive Web Design

web design trend

With the exponential adoption of mobile devices and smart phones, savvy web designers are turning to responsive web design as a panacea for all things layoutf and typography related. Not only does this save time, money and effort in the long run, but it also gives mobile users the interaction and ease of use they […]

Can Text Messages Increase Conversion Rates?


With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only non-intrusive, but also welcomed and appreciated. There are plenty of case studies and examples of mobile marketing success – ranging from apps to websites.  But there’s another seldom-mentioned aspect of […]

How 7 Businesses Improved Their Email Marketing Campaigns

Improve Email Campaigns

Although some marketers and analysts love to declare that “email marketing is dead” – nothing could be further from the truth.  Yes, the old-style of top-down, one way email communication is dead, and has been for some time. If you’re still struggling with a low open rate, a dismal click-through rate (CTR) or wondering “where […]

5 Mobile Apps That Are Changing The Face Of eCommerce

Hot Mobile Apps in eCommerce

In 2013, the hottest, most in-demand mobile apps will be less about launching birds at pigs and more about delivering a completely interactive, mesmerizing experience that engages shoppers at every level. With that in mind, here are five innovative eCommerce apps that are changing the way we compare, shop, browse and connect (and what you […]

7 Conversion Optimization Mistakes To Leave Behind in 2013


The web has come a long ways since the early days of 3D tables and dancing hamsters. Optimizing websites for conversion is catching on, but there are still some major blunders that companies and organizations seem doomed to repeat. Here are seven blunders that should not be taken into 2013, Blunder #1: If You Have […]