About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

9 Tools that No Serious Online Writer Should Be Without

tools

When it comes to writing for the web, competition is steadily growing fierce.  We’ve had it drilled into our heads that “content is king” but great content is what gets results. The thing nobody ever tells you, though, is how you are supposed to create all this great content. If you dread staring at a blank screen […]

16 Top Tools for Responsive Web Design

web design trend

With the exponential adoption of mobile devices and smart phones, savvy web designers are turning to responsive web design as a panacea for all things layoutf and typography related. Not only does this save time, money and effort in the long run, but it also gives mobile users the interaction and ease of use they […]

Can Text Messages Increase Conversion Rates?

messaging

With the explosion of mobile marketing in the last few years, the race is on to interact with customers in a way that’s not only non-intrusive, but also welcomed and appreciated. There are plenty of case studies and examples of mobile marketing success – ranging from apps to websites.  But there’s another seldom-mentioned aspect of […]

How 7 Businesses Improved Their Email Marketing Campaigns

Improve Email Campaigns

Although some marketers and analysts love to declare that “email marketing is dead” – nothing could be further from the truth.  Yes, the old-style of top-down, one way email communication is dead, and has been for some time. If you’re still struggling with a low open rate, a dismal click-through rate (CTR) or wondering “where […]

5 Mobile Apps That Are Changing The Face Of eCommerce

Hot Mobile Apps in eCommerce

In 2013, the hottest, most in-demand mobile apps will be less about launching birds at pigs and more about delivering a completely interactive, mesmerizing experience that engages shoppers at every level. With that in mind, here are five innovative eCommerce apps that are changing the way we compare, shop, browse and connect (and what you […]

7 Conversion Optimization Mistakes To Leave Behind in 2013

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The web has come a long ways since the early days of 3D tables and dancing hamsters. Optimizing websites for conversion is catching on, but there are still some major blunders that companies and organizations seem doomed to repeat. Here are seven blunders that should not be taken into 2013, Blunder #1: If You Have […]

Top 7 Social Media Fails of 2012 (And What You Can Learn From Them)

contest-website-optimization

Social media marketing is full of opportunity and danger. As you will see, things can get out of control in a hurry as big brands lose their tight-fisted grip over their communications to employees, outsourced firms and customers. Here are some of the most memorable campaigns that left their respective companies picking up the PR pieces. […]

A Critique of 3 PPC Landing Pages For The Term ‘Halloween Candy’

Halloween Landing Pages

We’re headed out to Trick or Treat in the U.S. today, and that means there’s no better time to review some of the cutthroat candy competiton in Google’s paid search results. For candy retailers, Halloween is the highest-grossing holiday of the year, followed by Easter, Christmas and Valentine’s Day respectively. We’ve taken a closer look […]

3 Ways To Get More ROI Out Of Your Email Marketing

Email Marketing Evolution

According to an email marketing case study released by Marketing Sherpa, there is some solid ROI in going the extra mile with your email campaigns. It’s easy to test subject lines and calls-to-action. But how many of us are testing different landing page offers to different audience segments, different offers to different geographic locations or […]