About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

CrazyEgg’s Hard-Boiled Guide to eCommerce Optimization

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eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult to know where to start. Do I begin addressing shopping cart abandonment, or should I encourage more engagement via social media? Do I focus exclusively on the checkout page or should I conduct user experience tests first? In this guide, we’re going to use […]

11 Resources to Help You Create a Flat Design Responsive Site

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2014’s web design slogan might as well be “Flat is Where It’s At.” All over the web, you’ll find dozens of tutorials, elements and examples showing you how to create your own flat-style web design. But what exactly is a flat design—and why should you care? As it turns out, flat web design is just […]

Which Email Keywords Get the Highest Open and Click-Through Rates?

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We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be front-of-mind for deal-conscious consumers. The competition is only going to get fiercer in the weeks ahead, and not surprisingly, email marketing is playing a pivotal role in capturing users’ attention […]

The Potential and Pitfalls of Personalization

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Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want more customized, personalized offers, but they don’t want you to have too much information about them. So can you even do one without the other, and if so, how? The answer lies in what type of personalization you do, and how you communicate that value […]

Storyselling: When Your Customers Don’t Want to Be Sold

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Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story.  But this simple definition encompasses so much more.  It puts a human angle to the traditionally dry and boring concept of selling.  It connects people to people rather than a faceless corporation to […]

6 Examples of Stunning Product Photography (And How to Use Them)

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Improving sales and increasing conversion rates are about much more than just websites and user experiences.  Done right, product photos can be equally compelling and persuasive. The old adage “a picture is worth a thousand words” takes on a whole new meaning online, especially since you can’t try before you buy with an online merchant. With […]

How to Reduce Your Bounce Rate and Raise Interaction on Your Website

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Got a high bounce rate? Have you tried everything you can think of to make it lower, but without success? Don’t worry — there’s good news. Here are seven little-known ways to reduce your bounce rate and encourage longer visits (with more interaction) on your site …

7 Top Live Chat Software Solutions Reviewed

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You already know how live chat software can increase conversion rates when used correctly. But what you may not know is exactly which of the dozens of live chat products out there is right for your business. Every software has its pros and cons, both for operators and customers.  In this post, we’ll take a […]

3 Ways Live Chat Software Can Improve Your Conversion Rates

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If used correctly and as part of your overall customer service plan, live chat software has the ability to increase conversion rates by giving customers instant access to a live support agent right while they’re on your site. But if you think simply slapping up an online icon and waiting for the orders to roll […]