Ahh, the Web form. It’s present on nearly every site on the Web, and yet so many other testing opportunities, like layout and design, get the lion’s share of attention. Why even bother testing your forms? Because it’s here that users find themselves at a crossroads asking, “Do I really want to do this?” Let’s […]
They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re the farthest thing from a graphic designer? No problem. Here are seven of our favorite online visualization tools that make all that data creative, fun and engaging.
2014’s web design slogan might as well be “Flat is Where It’s At.” All over the web, you’ll find dozens of tutorials, elements and examples showing you how to create your own flat-style web design. But what exactly is a flat design—and why should you care? As it turns out, flat web design is just […]
We’re fast approaching the 2013 holiday shopping season and marketing teams around the world have been shifting into gear as early as September to be front-of-mind for deal-conscious consumers. The competition is only going to get fiercer in the weeks ahead, and not surprisingly, email marketing is playing a pivotal role in capturing users’ attention […]
Here’s a tidbit from the “results-that-surprised-nobody” department: online shoppers want more customized, personalized offers, but they don’t want you to have too much information about them. So can you even do one without the other, and if so, how? The answer lies in what type of personalization you do, and how you communicate that value […]
Everyone knows what storytelling is—but what about storyselling? Storyselling is the act of selling your product or service through telling a story. But this simple definition encompasses so much more. It puts a human angle to the traditionally dry and boring concept of selling. It connects people to people rather than a faceless corporation to […]
Improving sales and increasing conversion rates are about much more than just websites and user experiences. Done right, product photos can be equally compelling and persuasive. The old adage “a picture is worth a thousand words” takes on a whole new meaning online, especially since you can’t try before you buy with an online merchant. With […]