About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

Top 7 Social Media Fails of 2012 (And What You Can Lear...

Social media marketing is full of opportunity and danger. As you will see, things can get out of...

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A Critique of 3 PPC Landing Pages For The Term ‘H...

We’re headed out to Trick or Treat in the U.S. today, and that means there’s no better time...

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3 Ways To Get More ROI Out Of Your Email Marketing

According to an email marketing case study released by Marketing Sherpa, there is some solid ROI in...

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7 Steps to a High-Converting Email Marketing Campaign

“The money’s in the list!” Marketing gurus croon.  But just creating a simple opt-in form...

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6 Variables To Test On Your Call-To-Action Buttons

We’ve talked about several ways to use images to improve conversion rates before, but perhaps no...

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URL Shorteners and Analytics: Which Ones Deliver Result...

Since its humble beginnings in 2002 with the launch of the TinyURL service, the URL shortener has...

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How to Use Power of Remarketing to Improve Conversion R...

Imagine walking into a department store and spotting a sweet pair of jeans. They’re just your...

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Is “Junk Traffic” Destroying Your Conversion Rate A...

Everyone wants more traffic, but at what cost? Both small businesses and large retailers are...

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The Problem with Personalization: Are Local Ads Hittin...

We like coupons and deals. We see the benefits. But are online marketers crossing the line? A...

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