About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

So You Want to Do a Conversion Audit? Here’s What You Need to Know

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If you’ve launched your website and are steadily getting traffic, you may feel like the hardest part is over. The truth is, the real work has just begun. Now your focus shifts from a design/development perspective to a relationship-building, client-centered one. You’re now an inspector, looking for all the little “leaks” in your website that […]

Conversion Optimization on a Shoestring Budget

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There’s no shortage of conversion optimization tools out there, some of which can vacuum out your wallet faster than you can say “split test.” For small businesses, it can feel overwhelming to start split testing, analyzing results and developing landing pages on a tight budget. Fortunately, there are a variety of free and low-cost tools […]

6 Little-Known Optimization Tips that can Boost Your Conversions by 33%

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Conversion tips are always a hot topic in optimization circles, and it’s easy to understand why—few things can increase your website ROI quite like conversions. But in this article, we’re going to go beyond the same, bland examples and look at some little-known tweaks and tactics you can use to get more customers to click […]

Little-Known Form Facts that can Increase Conversion Rates

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There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone number – this isn’t a date, people! Oh, and make sure that button doesn’t say “Submit” – I’d rather not submit to anything, thank you very […]

This Simple Thing Could Be Destroying Your Conversion Rate

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You thought you’d done everything right. You spent hours poring over the perfect call-to-action button, right down to color and text. You agonized over the wording of your offer and tweaked your layout to perfection. Everything looked perfectly situated to blow your conversion rate through the roof… But something’s still wrong. It’s like an itch […]

Best Practices are a Lie (and What to Do Instead)

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Imagine for a moment that you’re looking to break into the billion-dollar soda pop market. Your new drink is fizzy and sweet. It’s refreshing. It’s tasty. And it’s cheap to make and sell. Should be a hit, right? Then along comes a competitor that completely crushes every notion you ever had about your market. They’ve […]

The Web Designer’s Little-Known Trick to Improving Conversion Rates – the Moment Your Site Goes Live

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“Impossible!” I can hear you say… “You can’t improve conversion rates the minute a site gets published! You don’t even have the groundwork necessary to know what your conversion rate is!” But there is a little-known way to make sure that your site’s conversion rate starts out as strong as it can be—without the need […]

10 Little Fixes that Have a BIG Impact on Your Web Form Conversions

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Ahh, the Web form. It’s present on nearly every site on the Web, and yet so many other testing opportunities, like layout and design, get the lion’s share of attention. Why even bother testing your forms? Because it’s here that users find themselves at a crossroads asking, “Do I really want to do this?” Let’s […]

7 Awesome Content Marketing Examples You Can Steal!

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Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company. Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus tips for how you can […]