About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

Little-Known Form Facts that can Increase Conversion Rates

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There’s a lot of talk about how the right form can boost conversion rates. You need X number of fields and don’t even think of asking for a phone number – this isn’t a date, people! Oh, and make sure that button doesn’t say “Submit” – I’d rather not submit to anything, thank you very […]

This Simple Thing Could Be Destroying Your Conversion Rate

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You thought you’d done everything right. You spent hours poring over the perfect call-to-action button, right down to color and text. You agonized over the wording of your offer and tweaked your layout to perfection. Everything looked perfectly situated to blow your conversion rate through the roof… But something’s still wrong. It’s like an itch […]

Best Practices are a Lie (and What to Do Instead)

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Imagine for a moment that you’re looking to break into the billion-dollar soda pop market. Your new drink is fizzy and sweet. It’s refreshing. It’s tasty. And it’s cheap to make and sell. Should be a hit, right? Then along comes a competitor that completely crushes every notion you ever had about your market. They’ve […]

The Web Designer’s Little-Known Trick to Improving Conversion Rates – the Moment Your Site Goes Live

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“Impossible!” I can hear you say… “You can’t improve conversion rates the minute a site gets published! You don’t even have the groundwork necessary to know what your conversion rate is!” But there is a little-known way to make sure that your site’s conversion rate starts out as strong as it can be—without the need […]

10 Little Fixes that Have a BIG Impact on Your Web Form Conversions

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Ahh, the Web form. It’s present on nearly every site on the Web, and yet so many other testing opportunities, like layout and design, get the lion’s share of attention. Why even bother testing your forms? Because it’s here that users find themselves at a crossroads asking, “Do I really want to do this?” Let’s […]

7 Awesome Content Marketing Examples You Can Steal!

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Content marketing and social media go together like peanut butter and jelly.  Done right, a good content marketing piece can go viral and result in massive exposure and reach for the company. Here are seven excellent social content marketing examples and the strategies that paid off big for their companies—plus tips for how you can […]

7 Awesome Visualization Tools to Bring Out Your Inner Graphic Designer

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They say a picture is worth a thousand words—but online, a chart or infographic could be worth a thousand backlinks. What’s that you say? You’re the farthest thing from a graphic designer? No problem.  Here are seven of our favorite online visualization tools that make all that data creative, fun and engaging.

CrazyEgg’s Hard-Boiled Guide to eCommerce Optimization

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eCommerce optimization can be so all-encompassing and overwhelming that it’s difficult to know where to start. Do I begin addressing shopping cart abandonment, or should I encourage more engagement via social media? Do I focus exclusively on the checkout page or should I conduct user experience tests first? In this guide, we’re going to use […]

11 Resources to Help You Create a Flat Design Responsive Site

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2014’s web design slogan might as well be “Flat is Where It’s At.” All over the web, you’ll find dozens of tutorials, elements and examples showing you how to create your own flat-style web design. But what exactly is a flat design—and why should you care? As it turns out, flat web design is just […]