About Sherice Jacob

Sherice Jacob helps website owners improve conversion rates with custom design, copywriting and website reviews.  Get your free conversion checklist and web copy tune-up by visiting iElectrify.com.

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Articles by this author:

5 Must-See Productivity Tools for Conversion Rate Optimization Experts

comindware

As a conversion rate optimization professional, you’ve no doubt tried dozens of tools to help make your work easier. Whether it’s simplifying analytics data or simply improving collaboration, we’ve collected five of the best tools to help you do your job better. And keep in mind, this isn’t the same old resource list you’ve seen […]

Best Practices for Ad Campaign Management in 2015

Idea Commercial Planning Marketing Brand Concept

If there’s one word that will exemplify the strategies of ad campaigns this year, it’s synergy. As much as we’d like to cringe at the use of buzzwords like that, there’s a kernel of truth to this one. Today’s ad campaigns demand a unified publishing voice and a recognizable brand personality. Those, along with these […]

5 Practical CRO Predictions for 2015

specialization

It’s that time of year again. Out with the old, in with the new, onward and upward. Nowhere is that more true than in the business of conversion rate optimization. As someone who eats, lives and breathes this line of work, I felt that now was the perfect time, not just to look ahead at […]

Which eCommerce Services Improve Conversion Rates?

ecommerce - placeit

If you’re looking to start selling online (or in-store) and need a comprehensive, full-featured shopping cart to handle it all for you, you probably do what many new business owners do—you start scouring the Web for options. And there’s certainly no shortage of e-commerce solutions out there. From shopping cart scripts to third-party “bolt on” […]

4 Ad Technologies to Watch and How They Could Impact Your Conversion Rate

mobeam1

The advertising landscape is always changing and shifting. From remarketing to shopping feed optimization, there are always new techniques and technologies that are designed to help us squeeze every drop of promotional goodness from our campaigns. As mobile becomes faster and more pervasive in our lives, so too are intelligent customer data profiling solutions popping […]

Is Email Personalization Still a Conversion Clincher?

mobilecampaigns

Email and personalization seem to go together in marketers’ minds like peanut butter and jelly. With near-magnetic proficiency, the right personalization approach can reel customers in and gradually turn them from casual buyers into full-fledged brand advocates. Or can it? You see, customers aren’t brainless zombies. They know when they’re appreciated and when they’re sent […]

How to Improve Ecommerce Conversions on Physical Products

ecommerce

Most of the conversion optimization tips we share here on CrazyEgg have to do with selling services, memberships, or trials of SaaS products. But what if you’re an ecommerce site selling physical products? Do these best practices not apply to you? After all, you can’t readily offer a free trial to engage in loss prevention. […]

Why Free Shipping Is No Longer Enough (And What Things Are!)

free shipping

We’ve heard time and time again that free shipping is the biggest conversion booster for online retail stores—with a whopping 93% of customers stating that free shipping would encourage them to buy more products online. But times are changing. Everyone’s offering free shipping, so it doesn’t exactly help you stand out. How do to get […]

Pricing Tips: How to Compete on Price (Without Going Bust!)

ecommerce

It used to be that Web-only retailers could get away with checking their competitors’ prices, at most, once a week. Now, with e-tail behemoths like Amazon.com using dynamic prices to shift pricing on a dime (particularly on in-demand products), other retailers have to scramble to catch up. Is this something you can or should catch up […]