The only way to know if something is working is to test and measure it—and then to keep testing and measuring until you have achieved the best possible optimization result. That applies to everything from email subject lines to the content of your web pages.
On an eCommerce site, conversions are critical. You get that, I know. So what do you do when you know conversions could be better? Where do you focus your attention? In this post, I share 5 essential areas for troubleshooting and optimizing your eCommerce website. If conversions are below expectations, more than likely, your problem lies […]
If you’re not using online video, you’re missing out. Last year, videos accounted for half of all mobile data traffic, says CISCO, and while people are watching much less TV, video’s popularity continues to rise. That’s why it makes sense to include video on your site. Here are 6 ways that using video boosts conversions, […]
The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as “one of the most user friendly web stats packages I have come across.” Seven years later, I’m still using it to provide an alternative to Google Analytics for tracking and analyzing web visitor data […]
If you’ve bought into content marketing (as you should), you’ve probably also been looking for a tool to help you manage the planning, creation and distribution of your content, especially if you work with a team. With a growing number of solutions on the marketing, how do you know which is right for you? To help, […]
In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company and advocate marketing. Today, he talks more about marketing in general. Mark, what’s the difference between advocate marketing and influencer marketing? They are sometimes used interchangeably and I think that’s a real mistake. There’s more than a shade […]
About a year ago, we included a tool called Engagio in a round-up of social media engagement dashboards. Shortly after that, Engagio was acquired by Influitive, which helps companies identify and work with the advocates who love their products. Today, we talk to Influitive’s CEO Mark Organ about advocate marketing, analytics and the Engagio acquisition. […]