About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

CoSchedule–The Content Marketing Editorial Calendar to Beat All Others?

calendar and pen 2 - Tatarnikov

Are you using an editorial calendar for content management yet? As a blog owner or content marketer, you might have a love-hate relationship with the process of running your blog and juggling multiple content providers and social media platforms. It isn’t easy and it usually involves several tools. That’s why I was so excited to […]

Influence Marketing: It’s a Tribal Thing

tribe of elephants

Watch Discovery Channel much? There are always these programs where a cheetah (or another predator) stalks a lone baby elephant or gazelle at the back of the larger group. But if that herd turns around and works together, you’d better believe the cheetah will be running in the other direction. What does this have to […]

Twtrland: A Social Intelligence Tool that Gives Business Insights Too

hand drawing light bulb

Looking for a good way to understand what’s going on in your Twitter world? You’re not the only one. Israeli entrepreneur Guy Avigdor needed this functionality so much that he invented Twtrland to help him. “Twtrland came from a personal need for me to understand people on Twitter,” says Avigdor, “but then it evolved into […]

Improve Content Strategy with an Editorial Calendar: 14 Free Downloads

editorial calendar

If you need a tool that helps with strategy, organization and project management, then an editorial calendar is probably right for you. When working as editor of a monthly trade magazine, our annual editorial calendar helped us define the overarching themes we would be covering each month. And our paper-based monthly calendar (hey, it was […]

Phostir: The Traffic Light Usability Testing Tool

Phostir testing tool logo

Can a traffic light system help you troubleshoot and resolve web usability issues? That’s what Phostir promises. It was recently featured in our roundup of web usability tools and I decided to take it for a full test drive to see how it worked. Let’s get one thing out of the way early. The name […]

23 New Resources on Optimizing for Mobile

mobile devices

Stop asking whether you need a mobile-optimized site. You do, and there are multiple reasons why. Here are just a few of them. There’s the Mobile Mind Shift, which Forrester Research says is characterized by the fact that people “expect that any information or service they desire be available to them on any device, in […]

Don’t Ditch Your Blog Yet: 6 Reasons Why Your Blog Still Rocks for Marketing

don't ditch your blog

There are more places than ever to market your brands… so do you still need a blog? To stay relevant marketers are now creating YouTube videos, making albums on Instagram, creating infographics for Pinterest and generally getting social. They have a strong presence on Twitter, Facebook and Google+ and might even be rocking Slideshare for […]

GitGrow Analytics: Simplify & Interpret the Metrics that Matter

gitgrow analytics

I’m always interested in new ways of playing with analytics, so when I was offered the chance to review GitGrow, I jumped at the chance. Founded by Vinita Ananth in Bangalore, the tool promises to simplify the process of extracting useful data from Google Analytics (GA) for users at all levels. There are two plans: […]

Social Sharing and Social Analytics–Swayy vs Scoop.it

social sharing

When we’re marketing online, there are three issues that concern us above all others (OK, maybe not more than world peace). These are: How to find good content to share with our audiences. Which tools to use to share that content. How to figure out our reach when we share it. I don’t know about […]