About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

The Ultimate Guide to Finding and Using Images in Your Content

finding images for your content

You get it, I know. Content is important for marketing your business, ranking in search engines and attracting well-qualified, eager-to-buy customers. What you may not realize is the value of images in that content.

Advocate Marketing, Disruption & Trends to Watch [Interview]

Cyberspace

In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company and advocate marketing. Today, he talks more about marketing in general. Mark, what’s the difference between advocate marketing and influencer marketing? They are sometimes used interchangeably and I think that’s a real mistake. There’s more than a shade […]

Looking after the Geese: Influitive and Advocate Marketing [Interview]

goose

About a year ago, we included a tool called Engagio in a round-up of social media engagement dashboards. Shortly after that, Engagio was acquired by Influitive, which helps companies identify and work with the advocates who love their products. Today, we talk to Influitive’s CEO Mark Organ about advocate marketing, analytics and the Engagio acquisition. […]

Visme: Bring Visuals to Life

vismeo - placeit thumbnail

If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts Product demos In open beta […]

Piwik – Rich Open-Source Analytics Software

piwik - feature

As a stats junkie, I can never get enough of analytics, so I was excited to take Piwik for a spin. The open source analytics software first came to my attention when doing a roundup of alternatives to Google Analytics, and it’s been on my must-try list ever since. Would this free software lack some […]

Magnify Your Marketing Mojo with Memes – Here’s How

memes

Where would the web be without memes? Whether they inspire a chuckle or a groan, memes have become an integral part of the web landscape. The term was first used by Richard Dawkins in his 1976 book The Selfish Gene in relation to how cultural information spreads, but the concept has since been hijacked by […]

It’s Time to Get Google+ (14 Tips for 2014)

Getting started with Google+

Sorry, but Google+ isn’t going away. In fact, some might say it’s become inescapable, as the big G busily integrates it into everything. That’s why it’s essential to learn how to use this key network for building your brand. Here are 14 tips that not only help you “get” Google+ but also master it. Image: […]

Marketing for Sales: 7 Fixes to Help You Close the Deal

hammer and nails on top of a tree stump

The bottom line of marketing IS the bottom line. Sure, you want to build a relationship with your customers but you also want to make some money, right? If you want to close the deal and encourage customers to buy, then start by fixing these seven areas. Image credit: Howard Dickins 1. Upgrade Your Website […]

9 Must-Have Twitter Tools that Can Make You a Social Media Rock Star

tools

Whether you’re using it for sharing content, responding to followers, keeping up-to-date with the news or having fun, Twitter is an essential part of most marketers’ social media arsenal. But it gets even better when you manage your Twitter interactions with third-party tools. There are dozens of them, including Hootsuite, ManageFlitter, Untweeps and (my personal […]