You get it, I know. Content is important for marketing your business, ranking in search engines and attracting well-qualified, eager-to-buy customers. What you may not realize is the value of images in that content.
In the first part of this interview, Mark Organ, CEO of Influitive, introduced us to the company and advocate marketing. Today, he talks more about marketing in general. Mark, what’s the difference between advocate marketing and influencer marketing? They are sometimes used interchangeably and I think that’s a real mistake. There’s more than a shade […]
About a year ago, we included a tool called Engagio in a round-up of social media engagement dashboards. Shortly after that, Engagio was acquired by Influitive, which helps companies identify and work with the advocates who love their products. Today, we talk to Influitive’s CEO Mark Organ about advocate marketing, analytics and the Engagio acquisition. […]
If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including: Web and mobile animations Presentations Infographics Banner ads Graphs and charts Product demos In open beta […]
As a stats junkie, I can never get enough of analytics, so I was excited to take Piwik for a spin. The open source analytics software first came to my attention when doing a roundup of alternatives to Google Analytics, and it’s been on my must-try list ever since. Would this free software lack some […]
Where would the web be without memes? Whether they inspire a chuckle or a groan, memes have become an integral part of the web landscape. The term was first used by Richard Dawkins in his 1976 book The Selfish Gene in relation to how cultural information spreads, but the concept has since been hijacked by […]