About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

15 Resources on Conversion Centered Design

15 resources on conversion centered design

Want to really rock website conversions? Then perhaps you should be thinking about your design. To help you, we’ve put together a list of useful recent articles addressing several aspects of this topic. Let’s dive in!

Troubleshoot User Experience (UX) for Better Conversions

Comb web design

User experience (UX)—it’s all about how easy it is for people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on […]

5 eCommerce Fails and Fixes

ecommerce site

Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn’t it be great if everyone had that good an experience everywhere? Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn’t have to be that way. Here are some of the common […]

5+ Ways to Improve Social Media Conversions

Feed the hungry content marketing beast

Social media is a great place to have conversations, but how do you turn those conversations into conversions so you meet your marketing and financial goals? Here are 5+ areas you need to address to get the most from the time you invest in social media. 1. Set Goals, But Don’t Get Hung Up on […]

7 Research-Backed Tips on Improving Twitter Conversions

twitter-placeit feature

Twitter – what is it good for? The site, which reported 255 million monthly active users in March, has gone way beyond its original roots to become a place that breaks news, provides customer service and has a goodly dose of snark and humor. It’s a site where people can pack a powerful punch into […]

28 Split Testing Tools for Mobile, WordPress and More

code_placeit-feature

A short while ago, we published a roundup of 24 split testing tools in all price ranges. But those tools focused mainly on the Web experience, and there are many more tools out there. This roundup focuses on tools for split testing mobile apps and WordPress sites, as well as a few bits of code […]

What 5 Studies Tell Us About Mobile Marketing and Conversions

Woman sending a sms

Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing and conversions. To help, I’ve found five recent studies that share useful information for those of us seeking higher conversion rates. Let’s look at what […]

Ecommerce Optimization: 6 Reasons Why Amazon Rocks

ecommerce

Some people love Amazon; others hate it. As a consumer, I’m definitely in the first group. I’ve been using Amazon since August 1999 (my first order was for a Peanuts book, if you’re interested). I have bought a lot of items from Amazon stores in three different countries. That’s because Amazon knows a lot about […]

24 Split Testing Tools to Boost Conversions

split testing

The only way to know if something is working is to test and measure it—and then to keep testing and measuring until you have achieved the best possible optimization result. That applies to everything from email subject lines to the content of your web pages.