Want to really rock website conversions? Then perhaps you should be thinking about your design. To help you, we’ve put together a list of useful recent articles addressing several aspects of this topic. Let’s dive in!
User experience (UX)—it’s all about how easy it is for people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on […]
Recently, I shared the reasons why Amazon is so successful from an eCommerce point of view. Wouldn’t it be great if everyone had that good an experience everywhere? Sadly, on many sites the shopping experience leaves a lot to be desired, but it doesn’t have to be that way. Here are some of the common […]
Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing and conversions. To help, I’ve found five recent studies that share useful information for those of us seeking higher conversion rates. Let’s look at what […]