About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

7 Tips on Boosting Conversions through Content with BuzzSumo

buzzsumo - placeit feature

Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified traffic. But there’s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The challenge is to know what your […]

How to Turn Your Ebook Into a Conversion Booster

How to Improve Conversions on Your Ebook

There’s a lot of hype around ebooks. Depending on your perspective, they are either going to save or ruin the publishing industry.  What isn’t hype, though, is that ebook sales have overtaken print sales because people are downloading them in record numbers. That’s good news for writers, but what about marketers? Can an ebook actually […]

Blogging on LinkedIn – Can It Convert?


LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new […]

The Missing Link to Conversions: Relevance & How to Attain It

make customers raise their hands

There’s a lot of advice around on conversion optimization. We often talk about changing button colors, designing user experience and improving calls to action. All of these are important parts of conversion optimization, but what’s sometimes missing from the conversation is why we do all this. It’s so our marketing is relevant to the people […]

7 Ways to Boost Conversions with Personalization [Case Studies]

Web personalization

Today we dig deep into personalization. Read here for 7 case studies that reveal what works and how to use it to increase your conversion rates. Ready? Let’s go…

How to Create Online Courses that Actually Sell


A few years ago Copyblogger’s Brian Clark said “teaching sells”. Since then it seems that everyone’s trying to sell their expertise via a membership site or online course, or even both. One platform they are using to do this is WordPress. Image: Pixabay In one way, it makes sense—after all, WordPress is one of the […]

Conversion Optimization 101

beginner lessons

Conversion optimization—it’s easy if you know what you’re doing, more challenging if the area is new to you. We publish a lot of content on Crazy Egg for people who are in the know, but today we’re going back to basics with a beginner’s guide to conversions for those who want to know what it’s […]

15 Resources on Conversion Centered Design

15 resources on conversion centered design

Want to really rock website conversions? Then perhaps you should be thinking about your design. To help you, we’ve put together a list of useful recent articles addressing several aspects of this topic. Let’s dive in!

Troubleshoot User Experience (UX) for Better Conversions

Comb web design

User experience (UX)—it’s all about how easy it is for people to use your website to find what they want. Or, as Jakob Neilsen and Don Norman put it, the term… “encompasses all aspects of the end-user’s interaction with the company, its services, and its products.” Get it wrong and people will simply move on […]