About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

A Baker’s Dozen of CRO and SEO Tips

A Baker's Dozen of SEO and CRO Tips

Search engine optimization (SEO) is always evolving and your strategy must evolve with it. Aside from user intent, covered in CrazyEgg’s last SEO roundup, here are some of the other issues to think about,

CRO School: 3 Questions You Must Ask to Boost Content Conversions

Conversions through Magnifying Glass.

Does too much content equal lower conversions? That’s certainly what Joe Pulizzi of the Content Marketing Institute (CMI) seems to think. He says that content marketers are publishing too much

Speed Killing Conversions? Here’s How to Find Out

Slow speed kills conversions

Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]

5 Steps to Radically Improve Conversions on Your Content

CRO frustration

There’s nothing more frustrating than a web page that just isn’t working for you. It’s especially frustrating when it’s your content pages that are falling flat… They represent significant time and energy in content creation, editing, and more. But as frustrating as it may be, it happens. When it does, the only answer is to […]

8 Elements You Need to Nail for a Top-Performing Landing Page

positionly - placeit- feature

Want to nail landing page conversion? It’s not rocket science. If you follow some tried and true optimization practices, you can get more from any landing page. We’ve isolated eight elements that, when done right, can all but guarantee better results. But honestly, you shouldn’t take our word for it. You need to test, so you […]

CRO School: 5 Sets of Data to Crunch to Improve Conversions

Vector concept of network, white background

You can’t ignore numbers when you’re talking conversion rate optimization (CRO). Data on what’s happening with your website and marketing initiatives drives future developments, strategy and campaigns. But which numbers are the most important? Here are five areas that you can’t ignore if you want to get the results and conversions you expect from your […]

7 Conversion Optimization Stats to Guide Your 2015 Strategy

Conversion optimization infographic

If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the best places to start is with CRO data from 2014. It’s a good way to discover what worked and what needs tweaking for the new year.

5 Surprising Conversion Rate Optimization Lessons [Case Studies]


Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.

What CROs Need to Know About SEO in 2015 (Hint: It’s User Intent)

Tips on User Intent

Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent. What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search […]