If you really want to get conversions, you need to be a mind reader. I’m not even kidding. Understanding what users want (known as user intent) has become a driving force in search engine optimization (SEO) and search marketing to help bring more people to your site.
Search engine optimization (SEO) and conversion rate optimization (CRO) go hand in glove. SEO can help you find out where you’re losing conversions and optimize to get them back again. But that’s only if you’re doing it right. If you’re still optimizing like it’s 2005, then you’ll have a very different experience, because SEO has […]
Analytics tools are the bedrock of conversion optimization. They capture the data that shows what’s happening on your web pages and help you analyze it so you know what to change and can assess whether your new strategy is working. But using analytics tools is not always straightforward. Many analytics packages need to be tweaked […]