About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

8 Elements You Need to Nail for a Top-Performing Landing Page

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Want to nail landing page conversion? It’s not rocket science. If you follow some tried and true optimization practices, you can get more from any landing page. We’ve isolated eight elements that, when done right, can all but guarantee better results. But honestly, you shouldn’t take our word for it. You need to test, so you […]

CRO School: 5 Sets of Data to Crunch to Improve Conversions

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You can’t ignore numbers when you’re talking conversion rate optimization (CRO). Data on what’s happening with your website and marketing initiatives drives future developments, strategy and campaigns. But which numbers are the most important? Here are five areas that you can’t ignore if you want to get the results and conversions you expect from your […]

7 Conversion Optimization Stats to Guide Your 2015 Strategy

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If you want to figure out your conversion rate optimization (CRO) strategy for 2015, one of the best places to start is with CRO data from 2014. It’s a good way to discover what worked and what needs tweaking for the new year.

5 Surprising Conversion Rate Optimization Lessons [Case Studies]

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Conversion rate optimization (CRO) isn’t just a passion for the CrazyEgg writing team; it’s how you can get more value from the traffic coming to your Web page. And there’s no better way to learn this than from those who are already doing it.

What CROs Need to Know About SEO in 2015 (Hint: It’s User Intent)

Tips on User Intent

Google has changed the search engine optimization (SEO) game. Again. That’s why in the last few months, people have started to focus on a particular aspect of optimizing content: user intent. What’s interesting about Google’s algorithm changes is that they always demand SEOs to adhere to better, more user-friendly marketing. As a result, optimizing for search […]

7 User Experience (UX) Fails That Ruin Mobile Conversion Rates

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Like most people, I’m using mobile devices more at different times of day. And like most people, I’m looking for a seamless experience that moves smoothly between devices. Sadly, that’s not always what happens. I recently visited a website using a mobile browser on my Android tablet. I can’t remember what information I was looking […]

7 Tips on Boosting Conversions through Content with BuzzSumo

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Why do all the biggest brands create mountains of content? Since Google changed it’s algorithm, content has become the new SEO, generating lots of qualified traffic. But there’s another reason. The better you are at creating value with your content, the more conversions you can drive as well. The challenge is to know what your […]

How to Turn Your Ebook Into a Conversion Booster

How to Improve Conversions on Your Ebook

There’s a lot of hype around ebooks. Depending on your perspective, they are either going to save or ruin the publishing industry.  What isn’t hype, though, is that ebook sales have overtaken print sales because people are downloading them in record numbers. That’s good news for writers, but what about marketers? Can an ebook actually […]

Blogging on LinkedIn – Can It Convert?

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LinkedIn is no longer just a business networking site; it’s now also a publishing platform. At one time, only influencers could publish on LinkedIn, but in February, the site opened the facility to even more people, with the results that there are hundreds (maybe thousands) of new posts daily. Of course, participation in this new […]