Millennials: Let’s dig deeper into what we know about this group to explore how you can improve your connection with them and, ultimately, improve conversions and sales.
Making your site work for users is the key to achieving your conversion goals. That means looking after the principles of web usability: availability and accessibility, clarity, learnability, credibility and relevancy. Here are 12 tips from recent articles on web usability to help you nail this important conversion
Ask anyone and they will tell you that slow speed kills conversions — and it’s not just their imagination. Matt Schmitz, Web Performance Engineer at Dotcom-Monitor, points out: “Speed is incredibly important with respect to conversions, as most people are beginning to realize. We’re living in such different times from the 1990s/early 2000s when waiting […]
There’s nothing more frustrating than a web page that just isn’t working for you. It’s especially frustrating when it’s your content pages that are falling flat… They represent significant time and energy in content creation, editing, and more. But as frustrating as it may be, it happens. When it does, the only answer is to […]