About Sharon Hurley Hall

Self-confessed word nerd and polymath Sharon Hurley Hall has the perfect job - as a professional freelance writer and blogger. And when she can indulge her geeky side and write about new web tools, it's a little slice of heaven.

Sharon has also worked as a journalist, a college professor (teaching journalism, of course), an editor and a ghostwriter in a career spanning 25 years. Currently, you can find Sharon's work on publications as diverse as Crazy Egg, Unbounce, OnePageCRM, Basic Blog Tips, Ragan PR, The Content Standard and IBM Midsize Insider.

She's often spotted hanging around on Twitter, LinkedIn, Google+ and Facebook.

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Articles by this author:

The 20 Best Lessons from 100 CrazyEgg Posts

20 lessons from 100 crazy egg posts

I recently had my 100th post published on the Crazy Egg blog. (In case you’re interested, here’s my first, published in 2012.) For me, that’s quite a milestone, as it’s the most posts I’ve written on someone else’s blog. I’ve enjoyed every minute of it. In celebration, I’m recapping some of the most successful posts […]

22 Quotes of Analytics Wisdom Straight From The Experts

22 quotes of analytics wisdom

Understanding analytics is at the heart of successful conversion optimization, because you need to measure what’s happening so that you know what to change or update. One shortcut to using analytics for conversion optimization is to learn from the experts. That’s the reason for this roundup of great advice from the best people writing on […]

How to Use Related Content for Better Conversions

related content for better conversions

The more excellent content you give people to read, the greater their incentive to stick around on your site. And keeping people on your site longer is the name of the game to maximize conversions.

20 Copywriting Lessons from Stephen King

20 copywriting lessons from Stephen King

Shock! Horror!  That’s what Stephen King’s name calls to mind. But it’s not all he writes. In my opinion, Stephen King has written one of the best books around about writing. It’s about the development of his writing career and writing tips and it’s called On Writing. And I reckon, it’s not just good for […]

13 Reasons Your CRO is Failing

13 reasons why your CRO is failing

Scratching your head over low conversion rates? If you’re not getting the results you expect or need from your conversion rate optimization (CRO) strategies, you could be facing one of the problems on this list.

A 45 Point Checklist for Optimizing Conversions

45 point CRO checklist

There’s a lot to keep track of when optimizing conversions – and you need to cover everything if you want to improve your chances of success. That’s the reason for this checklist. It covers everything from your headline to the call to action, and recommends some useful tools too.

The 7 Questions Every Online Customer Has & Why You Need To Know Them

7-questions-fi

Most people visit your site because they want something. Your ability to give them that something determines whether they take up your offer and your landing page converts. A while back, I talked about the importance of reading your customers’ minds to improve conversions, but you can go one better, by understanding not just their […]

Double the Power of Your Content with This One Change

double the power of your content

As a copywriter you want to make your copy as appealing as possible and one key way to double its impact is by making it more action-oriented. It turns out that getting active isn’t just good for your health; it’s good for your writing. At least that’s the common wisdom when it comes to marketing […]

29 Experts Share Their Conversion Optimization Wisdom

neil-patel-speaking

We recently published an expert Q&A on conversion optimization, and it got us to thinking: what else do the top CRO peeps say about the topic? To find out, I trawled their blogs and, no surprise, there was some great advice.