About Scott Martin

Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

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Articles by this author:

AIDA: A Proven Copywriting Formula for Generating Leads...

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re...

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Can These Old-School Ads Help Your Bottom Line Today?

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then...

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Fascinate, Tease & Shoot to Kill! How to Use Bulle...

Think about the last time you read some copy and bought the product. It likely had a headline, an...

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Selling Sunlamps in the Sahara: The Formula for a Power...

I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good,...

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10 Tips to Energize Boring Copy (And Increase Sales by ...

If you’re serious about marketing, then every word of copy has only one purpose: persuade the...

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Direct Response Versus Branding: How to Write No-Hype C...

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I...

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How to Create Winning Headlines in 9 Simple Steps

Imagine a newspaper or magazine with no headlines. Imagine a print ad with no headlines. Imagine a...

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How to Establish a ‘Control’ Landing Page for a New...

You’ve got a new service or a new product. You’re going to drive traffic to a new landing page...

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When You’re Serious About Maximizing ROI, Start H...

It’s not a scientific equation but it’s mostly predictable: Deep Digging = High Conversion To...

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