About Scott Martin

Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

    Connect here:
  • facebook
  • googleplus
  • linkedin
  • twitter
  • youtube

Articles by this author:

Is Copy Dead? The Surprising Answer …

Poke around the Internet and you’ll find articles and blogs detailing the death of copy and, much...

Continue reading...

16 Rules to Make Your Email Rock

Email is a lot like the fax machine. Antiquated. Totally annoying. Ugly. Taking up space. But...

Continue reading...

Does Your Marketing Have Personality? Why It’s Import...

When I’m in the mood to buy a product or service, and it’s a significant purchase, I’m going...

Continue reading...

10 Tempting Reasons to Take Your Copy Seriously

The top copywriters earn more than top doctors. This may seem crazy as doctors save lives and...

Continue reading...

The Pro Copywriting Trick that Gets Prospects to Say Ye...

If you’re writing copy, you’re not writing. You’re selling. And to sell a product or service,...

Continue reading...

10 Reasons to Use TONS of Copy on Your Landing Pages

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in...

Continue reading...

Why Your Marketing Generates Yawns, Not Sales

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The...

Continue reading...

AIDA: A Proven Copywriting Formula for Generating Leads...

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re...

Continue reading...

Can These Old-School Ads Help Your Bottom Line Today?

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then...

Continue reading...
Get conversion optimization & A/B testing articles FREE >>>