About Scott Martin

Scott Martin is a direct response copywriter based in Charlotte, North Carolina. He has also written or edited 18 books including The Book of Caddyshack: Everything You Always Wanted to Know About the Greatest Movie Ever Made. Scott provides free resources for marketers including direct response checklists.

    Connect here:
  • facebook
  • googleplus
  • linkedin
  • twitter
  • youtube

Articles by this author:

10 Reasons to Use TONS of Copy on Your Landing Pages

You’ve heard the old cliché, “A picture is worth a 1,000 words.” If this saying were true in...

Continue reading...

Why Your Marketing Generates Yawns, Not Sales

My mentor in this crazy world of direct response copywriting was Andrew Wood, also known as “The...

Continue reading...

AIDA: A Proven Copywriting Formula for Generating Leads...

No, it’s not about Verdi’s Opera. AIDA stands for: Attention Interest Desire Action If you’re...

Continue reading...

Can These Old-School Ads Help Your Bottom Line Today?

If you come across a marketing guru who claims to be “innovative” and “cutting edge,” then...

Continue reading...

Fascinate, Tease & Shoot to Kill! How to Use Bulle...

Think about the last time you read some copy and bought the product. It likely had a headline, an...

Continue reading...

Selling Sunlamps in the Sahara: The Formula for a Power...

I’m sure you’ve heard a version of the old saying, “That salesperson…they’re so good,...

Continue reading...

10 Tips to Energize Boring Copy (And Increase Sales by ...

If you’re serious about marketing, then every word of copy has only one purpose: persuade the...

Continue reading...

Direct Response Versus Branding: How to Write No-Hype C...

I have to admit I’m not a huge fan of business jargon. Piercing headaches overwhelm me when I...

Continue reading...

How to Create Winning Headlines in 9 Simple Steps

Imagine a newspaper or magazine with no headlines. Imagine a print ad with no headlines. Imagine a...

Continue reading...
Get conversion optimization, design and copywriting articles FREE >>>